Here are the 20 Growth Mentors of July 2022

1. Artyom Sarkisov

Describe yourself

Hi there, I’m Artyom. I’ve been a marketing manager for over 8 years covering a plethora of marketing activities for a number of tech companies. I’ve worked with cross-functional teams, and managed a couple of marketing teams of my own. I’ve recently switched to the product management role full-time (and this was a marketing decision btw), but I feel the need to share my previous marketing experience with others. I want to do this for two reasons:

1) It hurts me when I see how much money companies spend on marketing, thinking about it as a silver bullet, expecting huge returns on investments, and then… not getting any. This happens a lot, especially with startups. I’ll help you change your vision towards marketing and figure out the correct marketing mix based on your market niche, product life cycle stage, competition, and budget.

2) I don’t want my marketing skills to get rusty because of the recent change of my job position. Mentoring seems perfect to keep my marketing skills in shape.

Will I help you get a five figure ROI? Of course not. But I will help you move in the right direction, and nip the wasteful activities in the bud.

Book a session if any these keywords hit a nerve: general marketing strategy, planning marketing mix (PPC, SEO, Content, and release management), managing a marketing team, and especially unit economics (marketing metrics such as CVR, CAC, CPA, LTV, and of course ROI).

In just one sentence, why do you want to become a growth mentor?

I simply feel the need to share all the marketing experience I’ve had in the last 8 years.

In your words, what does a growth mindset mean to you?

A professional with a growth mindset is a person who knows what metrics indicate product success, and what actions can be taken to improve these metrics. My strong belief is that for most of the companies the key metric is the growth of the monthly average usage (MAU), and the best actions to tackle this indicator are correct product decisions and conversion rate optimization (CRO) activities. If you have that rolling, building and implementing a marketing strategy with all kinds of paid and guerrilla communications, and even figuring out a pricing strategy, become joyful.

If you could mentor a startup on one topic, what would it be?

The topic would be called “Setting up correct marketing expectations”, because this is where companies fail most in my experience.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Off the top of my head, one of the products I worked for had a slightly declining month-over-month usage. None of the marketing activities seemed to be helping. 20 custdev sessions later it became clear that we had overall performance issues (it was a desktop app and it was too slow), and bugs in the debugger (one of the key features). 2 years of prioritizing and delivering fixes for these issues resulted in the MAU growth from that time onwards. And that’s on a stagnant market.

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2. Ben Erskine

Describe yourself

I’m here to help. People and story telling are my expertise, I love to connect, brainstorm and support my industry peers. I have broad knowledge and experience across SaaS marketing, communications and sales, so if you need help with something, changes are I have tried it or can help brainstorm a solution with you. No problem is too small, a simple conversation can solve a lot!

In just one sentence, why do you want to become a growth mentor?

I love to connect, brainstorm and support my industry peers.

In your words, what does a growth mindset mean to you?

A growth mindset means striving for improvement by being open to change, learning new skills, experimenting with new ideas, staying open-minded and listening to others.

If you could mentor a startup on one topic, what would it be?

Building collaborative relationships and influencing change.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Building brand awareness via a viral social campaign by sending customer origami kits and challenging them to spending some time with their team having fun and showing off their skills.

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3. Bill Stathopoulos

Describe yourself

Hi there, I’m Bill, a Growth Marketer and entrepreneur. Currently working on strategy and interviewing rockstar speakers for Ad World (like Arianna Huffington, Seth Godin, Scott Galloway, etc.). I also run an Outbound Sales agency, helping B2B companies win with Lead Generation. You’ll find me working remotely from different parts of the world, going out for drinks and food with friends, or teaching about Marketing & Growth.

In just one sentence, why do you want to become a growth mentor?

I want to give back to the startup community in a way that can have a positive impact.

In your words, what does a growth mindset mean to you?

The role of any growth-minded person is to think like an entrepreneur, or “CEO” of their position.
Identify problems or opportunities, create a plan to solve them, and execute in iterations. The mindset is not giving up, doing whatever it takes, and always experimenting.

If you could mentor a startup on one topic, what would it be?

Growing a B2B SaaS, service or tech business through Outbound, Marketing Funnels and Content.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Figuring out the recipe to start conversations with Sir Richard Branson, Microsoft’s CMO, Arianna Huffington’a team, and more high-profile individuals.

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4. Calum MacLean

Describe yourself

Hi, I’m Cal. For the past 6 years I’ve worked with early stage CEOs, CTO’s & Founders to fund and scale their businesses.

It’s been a rollercoaster of experiences, pitching investors (AUS & USA), building Sales & Marketing teams, building partnerships and operating as the challenger / disruptor.

From pricing to commercial strategy, from data rooms & forecast models to software delivery & company culture I feel like the past 6 years have given me a career’s worth of experiences.
If you are running a start / scale up, I invite you to learn from my mis-steps and good ideas. I sincerely hope to make your journey just a little easier.

In just one sentence, why do you want to become a growth mentor?

To share my experience, add value & to learn.

In your words, what does a growth mindset mean to you?

It means evaluating an idea or concept before disregarding it. It means learning is never done and most importantly, everyone has something to teach me.

If you could mentor a startup on one topic, what would it be?

Pitching B2B SaaS companies to investors.
I’ve done it a lot 🙂

Describe an out of the box solution to a complex problem that made you proud of yourself?

We needed to accelerate revenue growth.
I reached out to a friend in the industry and together defined a list of possible partners with an overlap in customer base. Critically, we noted their interest areas & weaknesses. What can we offer them that is unique to us that they need? What would set them apart by partnering with us? We worked diligently on a pitch that focused on using our product to create an ecosystem with a unique value proposition. We won the partnership and gained access to their customer base and sales team giving us access to more and larger customers than we ever would have won on our own.
A true synergy is easy to sell and maintain.

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5. Celine Fosse

Describe yourself

Hi, I’m Celine! I speak French and English. In the past decade, I’ve developed a passion for helping people behind the scenes of scaling B2B businesses. My approach is to create engagement by considering the gaps in the experiences the business is providing today, to improve performance and your business’ valuation (I’ve been a part of 5 successful company acquisitions). How does it work? By establishing a healthy culture of development that attracts and retains the best talents out there.

In just one sentence, why do you want to become a growth mentor?

Guiding others is the part of the job I love with passion and I want to help more people scale their business from my experience in B2B and SaaS.

In your words, what does a growth mindset mean to you?

Growth mindset means a hardcore performance focus but neatly wrapped in a healthy sustainable people business approach, that is truly outlived and not just on paper.

If you could mentor a startup on one topic, what would it be?

There are a lot of moving parts when scaling a B2B business. Navigating these complexities and focusing on people engagement, especially for recurring business models such as SaaS, is where I come in. Why? Because how do you get your customers and partners to engage with your product if your people aren’t engaged?

Describe an out of the box solution to a complex problem that made you proud of yourself?

Flipping non performers into star performers by coaching them, helping them own their talents, making them feel empowered and treating them like the responsible adults they are. Such engagement has helped retain team members, and bringing sky rocking business performances without $ investment.

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6. Chris Piper

Describe yourself

I primarily excel at supporting B2B service-based businesses build their brands and GTM strategies, but with a twist. I use traditional growth tactics, demand gen, and data to build brands faster than what most companies think is possible.

In just one sentence, why do you want to become a growth mentor?

Sharing wisdom is a core tenant of being a good human.

In your words, what does a growth mindset mean to you?

You never stop learning and you approach every problem or opportunity from a place of curiosity.

If you could mentor a startup on one topic, what would it be?

GTM and setting the holistic marketing strategy.

Describe an out of the box solution to a complex problem that made you proud of yourself?

March of 2020 everything shut down. I’m the CMO of a high-end media and book publishing company. We’re in trouble. What do we do? We decided to teach everything we know in live sessions on how to write, publish, and market a book in the 1st week of the lockdown. Since people weren’t traveling, not commuting, and were stuck at home they didn’t have the “I don’t have time” excuse. This led to over 20k people joining the first week. We held several more live and recorded sessions, and eventually created free video courses. It has resulted in several million in direct revenue. All from a fast pivot to provide people what we know for free, in a time where they welcomed the information and distraction from what was happening in the world.

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7. Emma Kessinger

Describe yourself

Hi, I’m Emma. I’m the Senior VP of Accounts at Relevance, a growth marketing agency. I lead our account team, and help create and execute client strategies across a variety of industries. I enjoy helping people achieve their desired growth through a holistic, strategic approach.

In just one sentence, why do you want to become a growth mentor?

I’d love to help other people succeed!

In your words, what does a growth mindset mean to you?

A growth mindset means that you look at your efforts as a whole to determine where to put your focus. From there, you test, iterate, and optimize on the regular to see what works, what doesn’t, and what to put your power behind to see your desired growth.

If you could mentor a startup on one topic, what would it be?

Growth marketing with an emphasis on content.

Describe an out of the box solution to a complex problem that made you proud of yourself?

I was working with a company that had just launched a couple years prior. They had a small blog that was unorganized, and lacked much brand credibility.

To help their growth, I created a blog strategy that was optimized around target keywords that would be key for us to rank for. I also knew I wanted to help boost their brand credibility by getting some high-quality mentions.

After implementing the strategy and regularly creating onsite content to build a web of authority, using digital PR to build credibility, and doing some SEO link acquisition to help with rankings, we were able to boost organic traffic to the site by 381%.

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8. Evan Read

Describe yourself

Hi there – I’m Evan Read. I’m a growth strategist with a deep-seated passion in marketing, sales, copywriting, psychology, offer creation and advertising. I have extensive experience in building highly effective customer acquisition and revenue expansion strategies and have worked with dozens of B2B tech companies to help them scale their marketing programs while reducing costs. I’m eager to pass on the learnings from my mistakes to other marketers, founders, and revenue leaders to help them get to where they want to go faster and more confidently.

In just one sentence, why do you want to become a growth mentor?

At the age of 19, I became Head of Growth Marketing at a VC-backed startup because I had the right mentorship… now I want to pay it forward.

In your words, what does a growth mindset mean to you?

It means staying open-minded, never taking your foot off the gas, being humble, and moving fast. Test everything and stay aware enough to read between the lines.

If you could mentor a startup on one topic, what would it be?

Building a customer acquisition process from the ground up. It’s the bedrock of your business and feels extremely rewarding when you get it right. It can also be the most challenging, which I find exciting.

Describe an out of the box solution to a complex problem that made you proud of yourself?

The problem: the business was running paid advertising but couldn’t acquire customers below their target CAC no matter what they tried.

My solution: reposition the offering by creating bundled “”packaged”” offers. Nothing changed about the product or service delivery — we just talked about it differently.

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9. Jason Lam

Describe yourself

Hello, I’m Jason. A T-shaped growth marketer at a unicorn who develops strategies to drive core business metrics throughout the customer lifecycle, has solid performance marketing skills, turns data into actionable insights, and enables cross-functional collaboration.

In just one sentence, why do you want to become a growth mentor?

Love to share my skills & knowledge on how to solve different growth problems

In your words, what does a growth mindset mean to you?

• Keep exploring and experimenting with ways to drive incremental growth
• In the direction of building a scalable and systematic growth engine

If you could mentor a startup on one topic, what would it be?

Establish a systematic growth engine to drive business outcomes, from acquisition, activation, to retention.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Problem: Requested to take over and optimise a complicated Google SEM account with hundreds of campaigns.

Solution: Categorised campaigns into Brand, Competitor, Generic – High Performance, and Generic – Low Performance (Based on conversion volume & CAC). And setup shared budget for each category to optimise budget allocation leading to a 42% decrease in CPL and CAC within a quarter.

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10. Jennifer Harth

Describe yourself

Heya, I’m Jen, the Marketing & Communications Director at industrial IoT scaleup Worldsensing. Together with my team, we focus on everything industrial Marketing and Demand Generation, Product Marketing and product launches, channel enablement and corporate communications. I’m passionate about branding and building strengths-driven cultures around the brand purpose. I’m happy as a clam when Marketing is helping to shape a consistent and stellar Customer Experience.

In just one sentence, why do you want to become a growth mentor?

It’s rewarding to share my experience in building MARCOM departments for tech start ups, plus as a certified coach, I love to coach.

In your words, what does a growth mindset mean to you?

We all have a unique set of strengths. Knowing your strengths and being able to consciously apply them is what makes us happy and helps us thrive. A growth mindset means that you recognize your own abilities and how they are complementary to others. It means keeping an open mind and believing that we are meant to learn and grow continuously, no matter our background or age.

If you could mentor a startup on one topic, what would it be?

I would probably pick creating the Customer and Employee Acquisition Strategy. I’m a fan of systemic approaches, everything in a company is connected and points back to your brand, the reason you exist. Building a story and strategy around that to attract and convert the right customers and team members is really rewarding.

Describe an out of the box solution to a complex problem that made you proud of yourself?

At Worldsensing, our success depends on how much value our technology portfolio adds to our channel partners. They are the ones who distribute, integrate or use our monitoring solution and are able to identify application areas and potential new markets that we are not always aware of. By launching a Partner Success Program we are now able to align with them to showcase success stories at events, webinars or roadshows to educate end-customers and generate demand. Plus, we learn about the market ourselves.

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11. Lauren Vu

Describe yourself

Started my career in technology sales and then became a growth marketer specialised in data, B2B email outreach and sales systems. I have founded and run 4 bootstrapped companies, hiring up to 30 people at a time. I now spend my time helping other companies build their own B2B outreach systems and developing new products. In my spare time, I enjoy reading and have been an avid surfer for 13+ years.

In just one sentence, why do you want to become a growth mentor?

Advise entrepreneurs using my experience in B2B outreach so I can learn about their business and meet like-minded people.

In your words, what does a growth mindset mean to you?

In my opinion, a growth mindset is a mindset of continuous improvement through testing and learning.

If you could mentor a startup on one topic, what would it be?

B2B Cold outreach / emailing systems

Describe an out of the box solution to a complex problem that made you proud of yourself?

At Datawiz, we reccently ran a cold outreach campaign using a common sales trigger: a recent job change. After analysing the campaign, we figured that the best results were coming from people who were in the company for more than 3 years and got promoted within it so I changed the campaign trigger to people who had been in the company for many years and recently got promoted leading to 2x the reply rates in the following campaign.

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12. Marc Meyer

Describe yourself

Hands-on commercial leader with a background in technology. I love Marketing, Sales, Design and UX/UI.

In just one sentence, why do you want to become a growth mentor?

To help others achieve their goals, prevent some of the mistakes I’ve made in the past and broaden my vision of cool ideas.

In your words, what does a growth mindset mean to you?

Learning and experimenting constantly with an open mindset.

If you could mentor a startup on one topic, what would it be?

How to grow your business broadly, keeping a close eye to not undervalue some aspects over others.

Describe an out of the box solution to a complex problem that made you proud of yourself?

I’ve been in SaaS for my entire professional career, working with companies small and large. At Measuremen, I was responsible for the go-to-market strategy for hardware and software products, successfully launching both globally. We doubled our revenue and opened offices in 3 new countries during my time there. At Cognizant, I was responsible for the Communications, Media & Technology and Travel & Hospitality verticals with a combined target of €275 million, which we achieved within 10 months. I was also leading the marketing and branding for The Digital Studio, one of the largest (2,500 m2) digital design, innovation and delivery centers in the Benelux. In my current role, I am actively contributing to the commercial organization at Transmetrics, where I repositioned the company and its products to resonate better with the target audiences. This has dramatically increased our revenue, but more importantly it has shortened our sales cycles and made those first conversations a lot easier.

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13. Martin Stellar

Describe yourself

Student of psychology and human nature, introverted people-person, ex-monk and former copywriter – currently coach for ethical selling and growth.
I like helping business owners who have their heart in the right place, to make things simpler, more fun, and more lucrative.
Big fan of systems-thinking, understanding the customer, empathy, and listening.

In just one sentence, why do you want to become a growth mentor?

Because it’s fun to help people, and because I remember all the generous people who’ve helped me in the past.

In your words, what does a growth mindset mean to you?

A growth mindset is what you start to develop when you decide to always ask:

“This thing that’s happening, what does that tell me? What data does this give me, how does it prove or disprove my hypotheses? What does it say about my previous and current decisions? In what way does this enable me to create leverage, or eliminate clutter, or create connections with other people or ideas or strategies?”

It’s an attitude of eagerness to learn, to tinker, to experiment – and, a growth mindset can’t exist without the humility to accept being wrong.

Pair that with a ready willingness to call your own assumptions into question, and you find yourself with a gritty, perceptive, adaptable attitude, ready to grow your business, relationships, revenue, personal well-being… create improvements across the board.

If you could mentor a startup on one topic, what would it be?

Helping people look at their pipeline in a way that enables them to move their deals forward faster, and close more of them at higher rates.

The sad fact is, the majority of business owners are way too reactive with their pipeline, and whatever sales they make, are usually underpriced.

Mentoring on how to actively, thoughtfully review people and opportunities, and which actions to take, is one of the most fun and rewarding things I can think of.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Helped a client go from writing long proposals, filling out time-sheets and earning ~$300 per hour, to simply sending a few bullet-points by email, selling pre-paid package deals at a dayrate of $5000.

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14. Max Kurnicki

Describe yourself

Hey, my name is Max & I’m the Social Media and Influencer Marketing Lead at SellerX…but don’t worry, I promise to contribute something more than doubling down on reels and running giveaways.

My humble beginnings started in growth, it didn’t take long for me to realise that I enjoy social more than I do PPC & that a lack of data literacy often doesn’t allow us to harvest the true power of social media & community.

Growth Agency to Social Media measurement solution, I’ve had the pleasure of working with providing analytical insights and strategy for some of the biggest social handles in the CPG, Entertainment, and Sports industry globally.

My recent fix is connected to treating influencer marketing as a channel exceeding awareness & adopting paid practices to the mix. My pet peeves include desires/requests of/for going viral.

In just one sentence, why do you want to become a growth mentor?

I enjoy exchanging knowledge & feel that others may find my expertise valuable.

In your words, what does a growth mindset mean to you?

I’d love to say that a grown mindset is thinking outside of the box… but in reality for me it’s using all the tools in the so-called box in innovative ways & through various combinations.

If you could mentor a startup on one topic, what would it be?

Social Media / Influencer Marketing strategy & its place in your marketing funnel.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Faced with limited a limited budget, I ran an influencer marketing campaign I jokingly refer to as the “symbiosis model”.

The majority of the budget was used for a micro-influencer (with a demographic aligned with my brand persona & high levels of social proof) who produced and gave us rights to great quality content.

We later had pages dedicated to the niche post content produced by the influencer with special discount codes across their feeds. Designated attribution links allowed us to identify the highest converting pages & retarget users further down the line. With an initial CPM of under $0.60 USD.

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15. Miriam Dong

Describe yourself

I am a 2x founder (1 exit) with a background in marketing and finance. I have 16 Years of global business experience in Asia and North America, leading and collaborating with international teams to drive results. My main objective is to contribute to the growth of an organization with my professional expertise in Business Strategy, growing top-line revenue and bottom-line performance through strategic marketing programs building brands in foreign markets.

In just one sentence, why do you want to become a growth mentor?

I am a two times founder and It’s incredibly rewarding to be able to use my experience and hard-learned lessons to help others succeed, especially after getting so much help from others through my career to this point.

In your words, what does a growth mindset mean to you?

A growth mindset is about listening, testing, and be better each day and obsess over seeking answers and learning new things. Curious about what you don’t yet know, how much you can learn, and how much better you can be.

If you could mentor a startup on one topic, what would it be?

GTM Growth

Describe an out of the box solution to a complex problem that made you proud of yourself?

Use random rewards to motivate customer success team.

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16. Misty Larkins

Describe yourself

Hi, I’m Misty – The President of Relevance. I love to help companies with growth marketing strategies. I have a bunch fun Disney tattoos, but don’t let that fool you in thinking I don’t get extremely competitive with winning for people and clients I care about.

In just one sentence, why do you want to become a growth mentor?

I run a growth marketing agency and have a lot to share with others on growth strategies.

In your words, what does a growth mindset mean to you?

A growth mindset is the idea of consistently learning to get better and working towards achieving a bigger goal.

If you could mentor a startup on one topic, what would it be?

Content strategy that is more focused on organic tactics like SEO, PR, and thought leadership.

Describe an out of the box solution to a complex problem that made you proud of yourself?

One of our biggest clients had some extremely competitive terms that most would say were unachievable to get to #1 on search rankings, but we got them there and they still are dominating at the top.

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17. Sabina Novruzova

Describe yourself

Hey, I’m Sabina. I am in startups/scaleups for 6+ years with a diverse experience (which I strongly believe is my superpower) in business development for Europe, UK & North America, startup pitching & public speaking, ideas to MVP strategies, and personal branding for entrepreneurs. Expertise niches: Social Tech, Web3.0, AdTech, EdTech.

In just one sentence, why do you want to become a growth mentor?

I started my entrepreneurial journey at 17 and never stopped since, while receiving Bachelor’s, MBA, working full-time and consulting – I could only keep up thanks to constant learning from incredible mentors – and I would love to pass on that kindness and help others with everything I’ve got.

In your words, what does a growth mindset mean to you?

Willingness to un-learn, adaptability, and goal of balance of hard and soft skills.

If you could mentor a startup on one topic, what would it be?

Startup pitching & personal brand for founders – as I am constantly getting heartbroken over beautiful ideas that are not expressed in the right way.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Hired as a BDR, put together a lead generation workflow and tech stack for a Web3 startup sales team, including management-level – this workflow saved 11 to 14 hours of manual work weekly and increased the team’s lead win rate by 40%.

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18. Silja Wu

Describe yourself

I have extensive experience launching new products and growing business from scratch in the B2C domain. I facilitate app product development, go-to-market strategies, and product operations.

In just one sentence, why do you want to become a growth mentor?

I have been there and want to help startup to grow their business.

In your words, what does a growth mindset mean to you?

A growth mindset is a process of continually evolving. To learn and un-learn to calibrate each product or service to achieve the business goal.

If you could mentor a startup on one topic, what would it be?

Growth Strategy and execution.

Describe an out of the box solution to a complex problem that made you proud of yourself?

My client’s app did not have a reasonable activation rate because it is complicated to understand how to use it.

So we created a series of how-to clips based on the use case and embedded them in the app. The user can view it before they start to use it for the first time. It successfully improved the activation rate by 15%.

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19. Steven Sheiner

Describe yourself

I am an articulate, intellectually curious, and tenacious senior leader with extensive experience fostering business ingenuity, the development of innovative products, and exceptional revenue growth for diverse entities. In addition, as an influential connector and storyteller, I’m known for building impactful narratives and alliances that facilitate funding and new opportunities.

In just one sentence, why do you want to become a growth mentor?

I’ve worked with startups for over 20 years and enjoy the experience of helping entrepreneurs.

In your words, what does a growth mindset mean to you?

A growth mindset is one in which you are consistently thinking about the process and adapting as circumstances change.

If you could mentor a startup on one topic, what would it be?

Business strategy and monetization. Both areas that I have excelled in throughout my career.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Turned a floor cleaning robot into a data collection device.

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20. Will Erlandson

Describe yourself

I help sales leaders and companies find new revenue opportunities and simplify their sales processes to exceed their goals. Former USASOC.

In just one sentence, why do you want to become a growth mentor?

I’d like to send the elevator back down and allow up-and-coming leaders to learn from my wins and my mistakes.

In your words, what does a growth mindset mean to you?

A growth mindset entails ongoing personal development and education, in order to find and capitalize on opportunities.

If you could mentor a startup on one topic, what would it be?

Sales, including sales leadership.

Describe an out of the box solution to a complex problem that made you proud of yourself?

I pivoted business development from conference-based on digital and led sales to a record year each year since 2020.

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Interested in becoming a growth mentor?

What we’re looking for:

• Growth marketers, product managers, and designers, with extraordinary track-records of success
• Inspirational founders that have “been there and done that.”
• Friendly people that take joy in helping other people.
• At least 5 years of demonstrable experience working in growth.
• GrowthMentor is a #givefirst platform. You should be cool with mentoring for free until you have three reviews.