Here are the 26 Growth Mentors of March 2023

1. Phil Ledgerwood

Describe yourself

I am a developer geek turned business owner and agile coach. I still write code, but most of my interests these days are helping people get their software projects off the ground from both a process and management perspective (as well as general all-around nerdery).

In just one sentence, why do you want to become a growth mentor?

I really enjoy mentoring, both the activity of it and the relationships you form because of it.

In your words, what does a growth mindset mean to you?

A growth mindset is about maximizing your potential, which is something I focus on as a coach. There is always a better future state to get to if we’re willing to listen to others and put in the work.

If you could mentor a startup on one topic, what would it be?

It would be how to structure software development operations for maximum humanity and efficiency (humanity first).

Describe an out of the box solution to a complex problem that made you proud of yourself.

During an MVP workshop, there was a department head who insisted that everything they wanted was of maximum (i.e. equal) business value, specifically regarding prioritizing two very different features.

Instead of arguing about the perceived value of these features, I asked, “If we had a race between two of your teams to see who was fastest, would they need Feature A to have the race?” They said, “Yes.” I asked, “How about Feature B?” There was a long pause, and in a mystified voice, they said, “Well, no!” That person went on to help define a very small MVP and became a champion for that way of thinking about the development project.

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2. Phil Gamache

Describe yourself

I’m a full-stack growth marketer with an array of experience across demand, inbound, lifecycle, and ops primarily in tech startups. I have a passion for deeply understanding customers and user journeys to accelerate acquisition and expansion through innovative campaigns. I’ve been wearing the player-coach hat for 10 years and I’ve dabbled in B2B, B2C as well as B2B2C business models. I also run a podcast called Humans of Martech with a mission to future-proof the humans behind the tech and help them have successful and happy careers in marketing.

In just one sentence, why do you want to become a growth mentor?

Having been fortunate enough to have outstanding mentors and an expedited career progression, I now aspire to give back.

In your words, what does a growth mindset mean to you?

To me, a growth mindset is someone who’s always seeking to learn and better themselves. Someone who takes on challenges in areas they are unfamiliar with and sees failures as learning opportunities.

If you could mentor a startup on one topic, what would it be?

How to find success in your marketing role and career while remaining happy and balanced in life.

Describe an out of the box solution to a complex problem that made you proud of yourself.

At one of my first startups, we had the challenge of appealing to multiple personas, finance managers, marketers, sales reps, and HR teams. So writing compelling and personalized messaging showing all the different use cases was really tricky.

Here’s what we did: For users who started a trial we asked them their job title and we then sent a welcome email on behalf of an internal team member who works in the same department. The email was conversational and spoke to the unique use cases of that specific department and examples of how they used the product themselves. Still the best-performing email I’ve ever written.

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3. Paul Forrest

Describe yourself

I have an extensive and proven track record and am regarded as a person bringing creativity, innovation, and excellence to everything I do in equal measure.

Hardworking and sometimes a visionary, I think my unique approach and dedication to my craft is more about being a polymath and I think it’s this that makes me a sought-after leader and influencer in business.

In just one sentence, why do you want to become a growth mentor?

I can confidently say that becoming a growth mentor to startup founders is one of the most fulfilling activities I have chosen to pursue – sharing my knowledge and experience, helping build successful businesses, and contributing to the growth of the entrepreneurial community is genuinely fulfilling!

In your words, what does a growth mindset mean to you?

To me, a growth mindset means that I believe abilities and talents can be developed through lifelong learning, dedication, and hard work rather than fixed traits that limit potential.

A growth mindset is about fostering a positive attitude towards learning, a love for personal growth, and a passion for achieving goals.

If you could mentor a startup on one topic, what would it be?

I would mentor on the topic of ‘purpose’. Helping a founder understand their core values, strengths, and passions and helping them translate them into goals and actions is truly rewarding.

Describe an out of the box solution to a complex problem that made you proud of yourself.

Amid the Covid pandemic, decontaminating medical facilities presented numerous challenges, especially for ambulances.

However, by drawing on my experience working with a business that had created a revolutionary group vaping device, I recognized the potential for the device to be tweaked to facilitate highly effective ‘hazing’ for sanitizing purposes.

In addition, I had previously collaborated with a company that had produced a powerful, non-toxic, organic cleaning solution for beer lines that was capable of destroying all surface-based germs.

By bringing together these two solutions, I was able to develop an ingenious, low-cost product that could sanitize facilities up to 30 times faster than traditional methods – all while requiring little to no staff involvement.

The result was a truly automated, highly effective, and easily deployed solution to a major problem.

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4. Maryna Deundiak

Describe yourself

I’m Healthcare and Fintech enthusiast. I believe society should be healthy, rich, and happy. Working in IT since 2010. Product Manager with over 10 years of experience managing outsourcing and production projects. Worked with startups and different companies in the niches of marketing, communications, IoT, Bid Data, ML, and Healthcare at international companies. I started as a software engineer, then switched to Senior Product Owner, who runs a workforce team of 20+ stakeholders. PMI Agile Practitioner aiming to leverage considerable experience and efficiency expertise into your project manager role with a great technical background and a Ph.D. degree.

In just one sentence, why do you want to become a growth mentor?

I have enough expertise to share it.

In your words, what does a growth mindset mean to you?

A growth mindset is a realization that your basic abilities can change due to your efforts.

If you could mentor a startup on one topic, what would it be?

Management

Describe an out of the box solution to a complex problem that made you proud of yourself.

Working at Processica I was deeply involved in messengers market competitor analysis. Meanwhile, I was also discovering the pricing of Top market messenger and It occurs just by moving all company’s users from Slack+Gsuite to Microsoft Teams saving the company of 75 people almost 30 000 per year (12,5 $ Slack for Business/per user + 18 $ Gmail Business Plus/per user)*75*12month= 27 450 $). So we switch to Microsoft Teams really fast and I know the company working using it still for 3 years so, in the end, the company budget saving turns 100 000.

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5. Marta Gaspar

Describe yourself

Hello! I’m Marta and I’m working as a Global Marketing Director in an AdTech company. I’ve been fortunate to work alongside with diverse teams in Asia and beyond to implement challenging growth marketing plans. My expertise is Content Marketing. I love storytelling and the copywriting process. Reach out if you want to discuss positioning, creating content that converts, or if you’re trying to make a move from IC to team leader.

In just one sentence, why do you want to become a growth mentor?

As someone that benefitted from the support of mentors, I want to give back and share my experience in Content Marketing and working in Asian markets.

In your words, what does a growth mindset mean to you?

Growth mindset means you look at challenges as an opportunity to find more creative solutions. Having a growth mindset means you can regulate yourself to transform stress and obstacles into progress.

If you could mentor a startup on one topic, what would it be?

Content Marketing: the planning, the processes, the execution, I’ve done it all and can share the successes and the pitfalls to avoid.

Describe an out of the box solution to a complex problem that made you proud of yourself.

A few years back and way before ChatGPT, my team and I were able to scale content products from 100 to 100 content pieces per month using smart automation and improved editing processes.

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6. Mario García

Describe yourself

I am an impact-driven marketer. I have contributed to an expansion of the bottom line in all the companies I have worked for, being responsible for 8 figure budgets in international environments. Lately, I have been very interested in understanding the incrementality of performance marketing through controlled experiments, something that is helping me overcome the problems with attribution models that many companies are facing.

In just one sentence, why do you want to become a growth mentor?

I want to learn new things and flex my skill muscles with new projects.

In your words, what does a growth mindset mean to you?

Doubt yourself and your ideas, and get validation from continuous testing.

If you could mentor a startup on one topic, what would it be?

How to maximize the impact of paid search.

Describe an out of the box solution to a complex problem that made you proud of yourself.

Using a lead scoring model to optimize paid search campaigns helped us solve the problem of low-quality sign-ups.

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7. Manuel Brandt

Describe yourself

Hey, I’m Manuel – the current Founder & CEO of BlogTec – a platform for SEO & content services. Before I started multiple other digital projects. I started during that when I was 11 years old and got my first computer.
For 4 years, I was either the only or leading member of the Product & Engineering departments at Beducated – a solution for sexual health and happiness.

My biggest strength is product development, with major experience in Engineering and Growth. I’m good at setting up efficient processes and systems in small to mid-sized teams.

In just one sentence, why do you want to become a growth mentor?

Founder & CEO of blogtec.io & Ex-Head of Product & Engineering at beducated.com.

In your words, what does a growth mindset mean to you?

A growth mindset means continuous learning and improvement. Being rational. Having a clear strategy to find out what works and what does not. Always keep testing and experimenting, and learn from previous actions. Spending every minute of your team as efficiently as possible.

If you could mentor a startup on one topic, what would it be?

Product development and processes.

Describe an out of the box solution to a complex problem that made you proud of yourself.

I realized that SEO services for companies are complicated and expensive. That’s why at BlogTec I developed monthly subscriptions, that put the productized services (e.g. a blog article) of the marketplace in a bundle.
The subscriptions are an easy-to-understand and affordable solution for companies to increase website traffic and allowed the company to build recurring revenue, which makes up 70% of its revenue today.

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8. Kasia Krupa

Describe yourself

Hi, I support women working in organizations and women running their small businesses to finally speak with confidence and ease about their top professional skills in order to advance their careers and attract new clients. I help women to understand their top skills, and abilities and discover their one-of-a-kind unique talent to create a strong professional personal brand and become easily known for what they are good at.

During my 10 years of working experience at Google and 7 years of experience in running my own business, I hone skills and tools to support women to Stand Out from the Crowd and shine at work or at their businesses. Get rid of your imposture syndrome and help you to:

• understand your top skills and get clarity on what you want to be known for at work and at your business
• create a strong business profile and summary to highlight your top skills, personality & work experience on LinkedIn, websites, Social Media, and other places you wish to shine
• create an amazing, irresistible offer that just can’t be refused by potential clients
• be always ready to speak with confidence about yourself, your skills, work experience, or your business offering during business meetings, interviews, clients events, social events, and even while talking with your best friends, so that they know, etc
• overcome unhelpful beliefs, barriers and get rid of imposter syndrome

In just one sentence, why do you want to become a growth mentor?

I wish to inspire women to speak up loud and with ease about what they are good at and what they want to be known as professionals so that they can grow easy their careers or businesses.

In your words, what does a growth mindset mean to you?

A growth mindset means to me taking action to overcome our fixed mindset, which blocks us to achieve things that are important to us. Learning from mistakes, overcoming our comfort zone, gaining a new perspective of other people, and not giving up while searching for the best possible solutions. Take small steps in achieving our goals and be curious about finding new opportunities.

If you could mentor a startup on one topic, what would it be?

Supporting women working in organizations and women running their small businesses to finally speak with confidence and ease about their top professional skills. Help them to understand their top skills, and abilities and discover their one-of-a-kind unique talent to create a strong professional personal brand and become easily known for what they are good at.

Describe an out of the box solution to a complex problem that made you proud of yourself.

Delivered workshops for female entrepreneurs on how to understand their client’s needs in order to create irresistible offers. Making them passionate about innovative mindset and understanding their natural potential to create great products that sell themselves.

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9. John Wessel

Describe yourself

I love working with companies to help them use data to create sustainable growth from validated learning. I like to help people set clear goals (OKRs) and use agile practices to grow sustainably.

In just one sentence, why do you want to become a growth mentor?

I’m looking to pay it forward by helping others and also learning from others in the process.

In your words, what does a growth mindset mean to you?

A growth mindset means the pie is fixed. This is not a zero-sum game. There does not need to be only winners or losers. The world is infinite with infinite possibilities. The growth mindset keeps us focused on the things we can change and make better every day and away from the things we cannot change.

If you could mentor a startup on one topic, what would it be?

The power of data in growing your business. You need to understand where and why your company has been successful and try to continue replicating that success. If you don’t know why you are successful, you will simply be guessing as you try new things. More specifically – detailed marketing attribution and the power of a customer data platform.

Describe an out of the box solution to a complex problem that made you proud of yourself.

Discovered and implemented a solution to reverse proxy our customer data collection tool (rudder stack) to use our domain. This increased our data accuracy as ad blockers were blocking data from flowing into our CDP and data warehouse.

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10. Jeff Kinsel

Describe yourself

I have been working in SaaS for the past 6+ years and working with customers for the past 10+. I love learning about new businesses, identifying pain points, and helping mentor people in their careers. I have 4 kids, an addiction to travel, and making a mean pizza.

In just one sentence, why do you want to become a growth mentor?

I believe in helping others to shorten the road to expertise, and paying it forward!

In your words, what does a growth mindset mean to you?

I think a growth mindset is one that is always shifting and changing. I have known people that stopped learning and exploring at some point and decided that their brain was all full. I believe it takes some humility to admit you don’t know everything, but mostly a desire to learn new things over and over and over.

If you could mentor a startup on one topic, what would it be?

Interpersonal relationships and communication. I have managed hundreds of individuals in large and small organizations, and I believe I have gotten to know them very well through common tactics and genuine empathy. Communication and empathy are skills that can be improved with effort.

Describe an out of the box solution to a complex problem that made you proud of yourself.

When working with franchisees, we were having a hard time convincing retail store owners to mark down their items to make way for new inventory. We had lots of data about the financial benefit and costs, but I decided that a music video might be more convincing. At the end of my presentation of charts and numbers, I played a music video with words I had rewritten to match the message we were trying to communicate.

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11. Iryna Struk

Describe yourself

I’m a B2B & B2C product manager with previous experience working on SAAS and e-commerce products. Being a true believer in the power of sharing ideas and building communities, I also organize monthly ProductTanks in London.

In just one sentence, why do you want to become a growth mentor?

The best feeling for me is to see how companies I’ve helped in the past are growing today.

In your words, what does a growth mindset mean to you?

Growth mindset is an everlasting itch to find new ways of doing more with less.

If you could mentor a startup on one topic, what would it be?

Finding a product-market fit for a SAAS product.

Describe an out of the box solution to a complex problem that made you proud of yourself.

Built a fully-functioning e-commerce website in 5 days using one of the no-code tools. It currently brings about 30% of the company’s total revenue.

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12. Haley Carpenter

Describe yourself

I’ve dedicated my entire career to experimentation and user research. I have knowledge of many topics in the digital realm due to my intentionally curated experience over the course of several years. I recently went out on my own and started a business. I’m all about authenticity and smashing boxes as a woman-owned business in a male-dominated industry – as I’ve been put into too many boxes in the past. I want to be different, elevate the industry, and elevate how agency work is done.

In just one sentence, why do you want to become a growth mentor?

I LOVE helping and teaching others as my career wouldn’t be where it’s at today without others doing it for me.

In your words, what does a growth mindset mean to you?

Having a growth mindset is imperative to success. There’s no way around it. You must be open-minded. You must be willing to embrace challenges. You must be okay with feeling uncomfortable sometimes. You must put your ego aside. You must push yourself. Growth should be continuous throughout the duration of life, and it pays dividends.

If you could mentor a startup on one topic, what would it be?

I would pick experimentation. There are so many people doing this work poorly or incorrectly. That needs to change. I want to help elevate teams as much as possible.

Describe an out of the box solution to a complex problem that made you proud of yourself.

More customers at one of my previous companies needed much more strategic help than what they were receiving. They also needed more resources on their teams without hiring people full-time. I started an entirely new service line solo to address these issues for our customers.

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13. Giacomo Poggiali

Describe yourself

I’m a Product Manager in love with 0-1, validation, and the quest for Product-Market fit. I’d love to help 1M people express themselves through entrepreneurship since I believe this would make the world a lot better!

In just one sentence, why do you want to become a growth mentor?

Sparring is the most valuable way of learning I found! I’d like to stay sharp by mentoring more (I’ve been a 1h/month volunteering mentor for more than 1 year now, and I love it).

In your words, what does a growth mindset mean to you?

I’d reply with my favorite quote by Linus Pauling, a guy who just won 2 Nobel prizes 😃: “The way to get good ideas is to get lots of ideas and throw the bad ones away”.

If you could mentor a startup on one topic, what would it be?

Rapid validation of ideas. It would be this because it is the single thing I’ve done badly the most in my career. I’ve always practiced the lean startup, often without having a clear understanding of how long an MVP should last, how to define success metrics, and how much effort is to get into this. After a massive amount of mistakes, I think I could help and this is my secret weapon.

Describe an out of the box solution to a complex problem that made you proud of yourself.

I was working on a logistics SaaS for e-commerce. I noticed many of them had to re-create labels from previous shipments. After interviewing them I discovered it was because of returns that had to follow different workflows based on the return policies of each company.

We created and tested a way for them to state their policies in a no-code, LEGO-like way based on triggers and conditions. Based on these, an embeddable form was created for them to place on their website, where their customers could create returns and substitutions and print labels accordingly to the e-commerce policy. It was easy for both to interact with and it solved a massive headache and email exchanges to both.

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14. Erika Barbosa

Describe yourself

I’ve been in growth marketing, demand generation, and data analysis for 15+ years. My specialty is in building and scaling growth teams and providing mentorship. I’m a player-coach who has analytical rigor and thinks in patterns, frameworks, and growth loops.

In just one sentence, why do you want to become a growth mentor?

I want to become a growth mentor because giving back to the community is meaningful and valuable.

In your words, what does a growth mindset mean to you?

A growth mindset means you embark on a lifelong pursuit of seeking opportunities for growth and learning.

If you could mentor a startup on one topic, what would it be?

The one topic would be product market fit. Why? Without it, nothing else really matters.

Describe an out of the box solution to a complex problem that made you proud of yourself.

TBD: I have to see what I can disclose 🙂

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15. Efe Erturk

Describe yourself

I am a Turkish person living in Dubai for more than 7 years now. I am married, have 2 cats, and am passionate about Martial Arts. Worked in multiple industries having 10+ years of experience in the data field.

In just one sentence, why do you want to become a growth mentor?

I like to inspire people.

In your words, what does a growth mindset mean to you?

The most fundamental part of having a growth mindset is, being honest with yourself. If you don’t know boxing, you won’t show up for advanced class, you will start beginner. Admitting this to yourself, not only in physical encounters but also in mental situations where you can get away by simply talking cheap, is the first step to personal growth.

If you could mentor a startup on one topic, what would it be?

I can’t name a topic since every situation will have its own dynamics – one solution that worked for me might not work for other people however the approach is going to be similar. Topics are mean, and approach is the way.

Describe an out of the box solution to a complex problem that made you proud of yourself.

Most of the time, I don’t say “I’m pretty good” cause most of the things are being done as a team in the companies. I don’t like people writing, “I grew the company 2x by implementing xyz” into their CVs/Resumes.
However, as a team, building our in-house solutions for personalization made me proud.

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16. Edward Grossman

Describe yourself

I am a startup founder with a successful exit. I have expertise in both building high-growth businesses as well as deep knowledge of digital marketing and marketing technology.

In just one sentence, why do you want to become a growth mentor?

I sold my martech company, I’d love to help others succeed.

In your words, what does a growth mindset mean to you?

A growth mindset means always seeking ways to fail, failing fast, and keep hunting for the path to success.

If you could mentor a startup on one topic, what would it be?

Managing business fundamentals and cash. My startup had a great product that was high in demand by our customers. However, scaling that product and staff, while maintaining spending levels and holding onto cash was a critical element to our success.

Describe an out of the box solution to a complex problem that made you proud of yourself.

My (former) company provides marketing as a service. What that means is we apply SaaS pricing and thinking to market, adding support for large company marketing efforts on an easy-to-buy basis w/o large commitments. This is extremely attractive to customers since they don’t have to risk over-staffing and building expertise. We work as an extension of their team. Because the idea was new, it took a while to crack the first large enterprise accounts, but as word spread it caught on and we exploded in growth.

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17. Daniel Kurrasch

Describe yourself

I’m Daniel, a highly motivated and customer-centric commercial leader with 9 years of experience in fast-paced and highly competitive environments. I have a proven track record in building high-performing and diverse teams (Direct Sales, Channel Sales, Account Management and Sales Development, 1st/2nd Line Leadership) as well as designing and executing go-to-market strategies across Europe.

Currently, I’m leading the Commercial business for the DACH market at Shopify.

In just one sentence, why do you want to become a growth mentor?

Help more businesses to grow faster by avoiding mistakes others already learned from.

In your words, what does a growth mindset mean to you?

Believe in learning as an infinite game and execute it.

If you could mentor a startup on one topic, what would it be?

Sales and General Leadership

Describe an out of the box solution to a complex problem that made you proud of yourself.

Building up a first-time European BDR team including 1st line leadership contributing double digits to regional overall new business growth in under 12 months.

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18. Dan Canfield

Describe yourself

I help brands discover what is impacting their businesses and implement a plan to grow key metrics. I have bought, sold, and invested in a number of companies so I assess a problem or situation from multiple viewpoints and put in the best plan for success.

In just one sentence, why do you want to become a growth mentor?

I love helping owners see around corners and find successful growth levers.

In your words, what does a growth mindset mean to you?

A growth mindset is looking at the whole picture of the business and testing growth marketing hacks in a variety of ways than putting resources behind the activities that show promise.

If you could mentor a startup on one topic, what would it be?

Getting unstuck. I am best at finding the leaks in the bucket and coming up with ways to fix issues and implement strategies that focus on sustainable growth.

Describe an out of the box solution to a complex problem that made you proud of yourself.

I was working with a brand that had a huge dip in sales, down 75% over a few months and they couldn’t understand why. I did an in-depth analysis of all parts of the business and found the key levers that needed to be pulled to get the business back on track within 30 days, revenues doubled and now the business is on track for a record year.

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19. Craig Hewitt

Describe yourself

I am a founder with experience in both SaaS and productized services. I have raised about $1M for my current business and have run my businesses both with angel investments and as a profitable, “lifestyle” business. I have extensive experience in sales and marketing, and with helping non-technical founders working with development teams effectively communicate with developers to build awesome products.

In just one sentence, why do you want to become a growth mentor?

I would like to give back to the entrepreneurial community that has given so much to me throughout the 8 years I’ve been a founder.

In your words, what does a growth mindset mean to you?

A growth mindset means always learning. See what’s working, gather data from your experiences, and iterate as quickly as possible to optimize experiences in your business. It’s never done and never good enough, but it is a process that continually runs in every aspect of your business.

If you could mentor a startup on one topic, what would it be?

Marketing

Describe an out of the box solution to a complex problem that made you proud of yourself.

The start of the Castos business was with the acquisition of our Seriously Simple Podcasting WordPress plugin. Acquiring this plugin that was free to 20,000 users allowed us to tap into an established customer acquisition channel and build the software platform on top of this existing brand infrastructure.

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20. Anna Dzehilevych

Describe yourself

I’m Anna, Lead Growth Product Manager.

I help companies to define their path to product success. Every product and company is unique, and there is no single solution for everyone. That’s why I have a personalized approach that starts with identifying the problem’s cause and the product’s challenges. After all, we’ll choose together the best solution and opportunities for your product growth.

My extensive expertise includes user engagement and activation, product analytics, and product strategy. I can support building up substantial product operations and strengthen synergy with other departments, from marketing to the development teams.

In just one sentence, why do you want to become a growth mentor?

My biggest inspiration is to help businesses and people understand the deep cause of their challenges and support them in achieving their goals.

In your words, what does a growth mindset mean to you?

I can describe growth overall in three aspects:

• doing the things you’ve never done before to achieve extraordinary results;
• solution orientation and thinking out of the box;
• sustainability doesn’t matter if it’s a personal mindset or a company culture change should bring sustainable results.

If you could mentor a startup on one topic, what would it be?

In terms of start-ups and businesses, user/customer retention, and engagements.

For the personal aspects overcoming personal challenges to achieve results in a career or business.

Describe an out of the box solution to a complex problem that made you proud of yourself.

Understanding how to track and drive retention and engagement for teams using a B2B Saas product for different use cases. My team and I approached this challenge not in one dimension but in 3 – driving frequency of product usage, engagement with core features and use cases, and active team members. We defined different use cohorts, divided them by activity levels, and developed a strategy for personalized engagement drivers.

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21. Alexandra Botezatu

Describe yourself

Hi there! I’m Alex, COO of Oncochain. My 2 passions are Digital Health and Operational Excellence. My diverse background enables me easily sort through the noise and build efficient operating models – doing this in the health industry is an extra kick.

In just one sentence, why do you want to become a growth mentor?

Throughout my career, I’ve had mentors that helped me grow, motivated me, and provided practical information for my challenges – I want to offer the same to the community, as I understand the great value a mentor can offer.

In your words, what does a growth mindset mean to you?

Understanding that each problem is actually an opportunity to learn and use those lessons to move to the next step.

If you could mentor a startup on one topic, what would it be?

How to simplify your operations to achieve consistent and qualitative results.

Describe an out of the box solution to a complex problem that made you proud of yourself.

I increased customer satisfaction by 46% and decreased repetitive complaints volume by 63% by implementing Lean Six Sigma methodologies.

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22. Alen Todorov

Describe yourself

I’m a product marketer, toolmaker, and tinkerer. I’ve spent over a decade and a half working in consumer and B2B companies contributing to their growth. I like software and the internet. I’ve lived in them for a significant amount of time. Managed (wisely) over €10M in performance-driven campaigns.

In just one sentence, why do you want to become a growth mentor?

I’ve been doing this on ADPlist for a year now, but the community is mostly designer focused. I’ve decided this year to connect by helping fellow marketers. I’ve been an On Deck Fellow, but that track has recently disbanded.

In your words, what does a growth mindset mean to you?

Lencioni writes that a team player is a person who has three characteristics: humble, hungry, and smart. A growth mindset individual would have those three with a dialed-up knob on humble and hungry.

If you could mentor a startup on one topic, what would it be?

Inbound-led marketing strategy and tactics for B2B SaaS (this is where I focused my energy in the last 5 years).

Describe an out of the box solution to a complex problem that made you proud of yourself.

I found a way to use Linkedin Ads to create a system to target users on desktops.

https://www.linkedin.com/feed/update/urn:li:activity:7022848942111363072/

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23. Yogev Shifman

Describe yourself

With years of preparation and experience as a first-time entrepreneur, I am eager to share my insights and lessons learned in building a successful company and product, including the important aspects of ideation, execution, finding the right partners, and leveraging networks. I also managed multidisciplinary and international projects with diverse teams through effective communication and management techniques.

In just one sentence, why do you want to become a growth mentor?

As a startup entrepreneur with product and management experience, I want to become a mentor to others to share my knowledge and guide them toward success in their entrepreneurial journey from ideation to reality.

In your words, what does a growth mindset mean to you?

Having a growth mindset involves the ability to continually evolve and adapt to the changing phases and needs of one’s company.

If you could mentor a startup on one topic, what would it be?

Ideation, network utilization, and partnerships. Nothing is more important than choosing the problem that suits you and that you have the connections and resources to potentially solve it.

Describe an out of the box solution to a complex problem that made you proud of yourself.

Structuring the ideation process, instead of guessing what is written, building a pipeline process that helps you find the right problem for you to tackle.

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24. Yash Lohiya

Describe yourself

I assist early and mid-stage startup founders in scaling revenue. My focus is on business development, go-to-market strategy, customer development, strategic partnerships, and technology sales. Working with passionate revenue leaders, I aim to expand their capacity for getting things done from strategic planning to hands-on execution.

Startups, strategy, systems, and sales make me curious.

In just one sentence, why do you want to become a growth mentor?

With entrepreneurs/founders, I aspire to share my experience, skill set, processes, and systems developed over 15+ years as a go-to-market and revenue operator in the startup ecosystem.

In your words, what does a growth mindset mean to you?

Problem-solving. Continuous learning. Scalable frameworks. Evaluate. Tweak. Repeat.

If you could mentor a startup on one topic, what would it be?

Go-To-Market strategy and execution – to scale revenues.

Describe an out of the box solution to a complex problem that made you proud of yourself.

Introduced a LatAm SaaS startup to APAC/Aus. Deployed account-based marketing, sales, and partnership strategy. With a focus on copywriting, emails, and partnerships, grew the revenue to a 6-figure dollars ARR.

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25. Rosie Hoggmascall

Describe yourself

Hey, I’m Rosie – Product Growth Lead at Peanut. I love conversion optimization, onboarding, activation, and monetization challenges. Happiest when I’m running a growth process & helping others grow. Message me to chat about anything growth/product.

In just one sentence, why do you want to become a growth mentor?

Would love to give back and gain experience in the challenges others’ are having across industries.

In your words, what does a growth mindset mean to you?

Being as happy with a failed experiment as with a success. Taking everything as learning and constantly improving.

If you could mentor a startup on one topic, what would it be?

Monetisation (B2C subscriptions, one-off consumables, and pricing tests).

Describe an out of the box solution to a complex problem that made you proud of yourself.

Working as growth lead at Ferry, a sex therapy app for women, we struggled to reach a good LTV:CAC ratio. I then thought – where’s the issue? Are people not getting to our purchase screen, or do they drop off on the screen itself? After analysis, we saw a huge % of users were not even seeing our subscription. So we moved it into onboarding and saw an 8X increase in conversion from install – paid. From then, we had the beginnings of validating a performance marketing growth loop as we drastically increased our LTV.

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26. Ray Berry

Describe yourself

Hey! I’m Ray—Founder of DSLX: a creative content agency for SMBs. I’ve been building and growing content teams for 8+ years. I know what great content is, what it isn’t, and how teams can harness it to win a front-row seat in hearts, minds, and inboxes.

In just one sentence, why do you want to become a growth mentor?

I do content, and I do it exceptionally well, I’d like to show other businesses how they can build content teams and strategies that beat the bots.

In your words, what does a growth mindset mean to you?

A growth mindset means benchmarking against yourself. Don’t run anyone else’s race. Your business is on its unique journey, and only you are responsible for its trajectory.

If you could mentor a startup on one topic, what would it be?

Building winning content teams & strategies.

Describe an out of the box solution to a complex problem that made you proud of yourself.

Gather ’round, let me tell you about Bungalow: a DSLX client that provides long-term room and home rental services across the US.

As a relatively new player in the rentals game, Bungalow wanted to rank for their key cities. However, beating players like Airbnb and Booking was going to be tough.

We strategized how they could build content that would rank for reasons beyond keywords & queries. The result was 21 niche city guides. Each broke down and rated popular neighborhoods across 11 different factors: schools, walkability, crime, and more.

Our in-depth research led to 500k+ UPVs in 10 months, with many of their core cities ranking 1st-3rd place for their specific search terms.

It was a prime example of great storytelling content paired with unique research (local interviews, forums, documentaries, and more). It’s something no AI will ever be able to replicate and a firm reminder of the human touch content will forever need.

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Interested in becoming a growth mentor?

What we’re looking for:

• Growth marketers, product managers, and designers, with extraordinary track records of success
• Inspirational founders that have “been there and done that.”
• Friendly people that take joy in helping other people.
• At least 5 years of demonstrable experience working in growth.
• GrowthMentor is a #givefirst platform. You should be cool with mentoring for free until you have three reviews.