Introducing Ilana Devillers from Swoople
Q: Could you introduce yourself and your startup?
A: My name is Ilana Devillers, and I’m the founder of what was originally F4A, which stood for Food4All. We’ve since rebranded to Swoople. Our mission at Swoople is to create marketplaces aimed at reducing product consumption waste. Essentially, we function as an accessible ESG (Environmental, Social, and Governance) digital tool, helping businesses and individuals reduce their overall stock wastage. That’s the essence of what we do at Swoople today.
Q: What inspired the idea for Swoople?
A: Back in 2015, while I was studying law, I faced the typical student budget constraints. As most students can relate, this often means a diet lacking in healthy options – lots of potatoes, rice, pasta, and instant noodles. It’s a common frustration among students. Around the same time, food waste became a hot topic in the news. The period of 2015-16 marked the beginning of major food waste scandals and the introduction of directives aimed at reducing food waste on a European level.
As a law student, I was deeply frustrated by this situation. I began researching laws and looking for opportunities to make a change. The idea of creating a platform where supermarkets could sell products close to expiration at reduced prices began to take shape.
Why RockStart?
Q: Why did you choose to apply to RockStart for your accelerator program?
A: RockStart was an obvious choice for us for several reasons. Firstly, they are renowned as a major European and now increasingly international accelerator program. Getting into RockStart was a significant challenge due to their extensive network, particularly in the food industry, which aligned well with our focus.
Another key factor was the geographical aspect. Our headquarters is in Luxembourg, and the Dutch and Danish influence of RockStart appealed to us. The Nordic countries are, frankly speaking, more advanced than much of continental Europe in many aspects. This advanced approach was something we wanted to align with.
Participating in the RockStart accelerator program turned out to be a tremendous success for us. They’ve become one of our best partners, helping us navigate and grow in this industry. Their strategic support and network have been invaluable in our journey.
The Application and Interview Process at RockStart
Q: Can you recall if there were interviews or any specific elements in the RockStart application process?
A: I do remember participating in an interview. It’s been a few years, so it’s a bit hazy, and I don’t want to describe the process mistakenly. But yes, our team members and I were definitely part of an interview process. Specific questions were asked, though I can’t recall the details now. Again, it’s been two years, so the exact details are a bit blurred with time.
Q: Do you recall if the RockStart application process was particularly competitive or grueling?
A: Yes, there was definitely a sense of competition. We were aware that we needed to showcase our best to stand out. The process was filled with stressful moments. Our entire team put in their utmost effort to respond accurately to all the questions posed. I remember that we had to define our challenges, strengths, and unique aspects clearly. There was a constant awareness of the need to differentiate ourselves among what felt like thousands of other applicants. We had to be on our toes, ready to address any goals and meet as many people as possible. It was a demanding process, but it brought out the best in us and our startup.
Rockstart’s Program and Impact
Q: Were there any networking opportunities or peripheral benefits from participating in the RockStart accelerator?
A: During our time in the accelerator, we encountered a diverse range of professionals. RockStart has a substantial portfolio of companies, and they strive to maximize networking opportunities throughout the program. It’s really up to the participants to seize these opportunities. The program does offer the chance to ask for introductions, which can be quite valuable. However, as to the long-term impacts or specific outcomes of these networking opportunities, it’s still something we’re exploring and understanding.
Q: Do you see a direct correlation between your participation in the RockStart program and where your startup is today? Would you attribute your current position to the program?
A: I wouldn’t say that we wouldn’t be where we are today if it weren’t for the RockStart program. That might underestimate the capabilities of our team and our foundational strengths. However, there is definitely a correlation regarding becoming more mature as a business. As for a direct correlation between succeeding in the accelerator program and the overall success of our business – no, I don’t believe there’s an absolute link. The accelerator certainly contributed to our growth, but it’s not the sole factor in our success.
Upcoming Milestones and Accelerator Program Influence
Q: What are your next milestones, and how has the RockStart accelerator program prepared you for these?
A: Our immediate next milestone is securing our Series A funding. This is where the RockStart accelerator program has significantly influenced us. There’s a direct correlation between our success in the accelerator program and our readiness for Series A, particularly on a financial level. So, yes, the program has been instrumental in preparing us for this key financial phase.
Regarding the number of businesses and partners we aim to collaborate with, there could be a potential correlation if RockStart introduces us to their network. However, as of now, nothing specific has been initiated on that front, so I wouldn’t strongly link our upcoming milestones in this area to the accelerator program.
Advice for Applying to Accelerator Programs
Q: Do you have any advice for startups considering applying to RockStart or other accelerator programs?
A: My key advice is to choose an accelerator program carefully. It’s crucial to understand what you’re committing to, as these programs aren’t free. There’s always something you need to give in return, whether it’s time, effort, or sometimes equity. It’s also important to select an accelerator that aligns with your industry.
Not all programs will be suitable for your specific needs or goals, as there are various types of accelerators available in the market. RockStart is one I recommend. They are among the top in Europe and are gaining an international reputation. RockStart is the most comprehensive and complete accelerator program we have participated in. The quality of their courses is exceptionally high, and it’s the best choice for startups.
However, it’s important to remember that participating in any accelerator program requires a significant commitment. You need to be prepared to invest time and resources, and sometimes you have to offer equity in your company. So, think carefully before committing to an accelerator program. It can be highly beneficial, but it’s a decision that shouldn’t be made lightly.