Here are the 30 Growth Mentors of April 2024

1. Aditi Singh

Describe yourself

Serial builder turned entrepreneur. I’ve spent most of my career building businesses ground up at Amazon and with startups. I help early-stage founders validate business models, build GTM, and hire a solid team.

In just one sentence, why do you want to become a growth mentor?

After having learnt about creating and scaling businesses over the past 19 years, I want to help founders accelerate their learning and succeed.

In your words, what does a growth mindset mean to you?

1. Thinking big, not being constrained by challenges
2. Humility to learn from mistakes, fast.

If you could mentor a startup on one topic, what would it be?

How to prioritize and focus on a winning strategy. Most startups succeed or fail based on execution, not the idea. I bring learning from all my past failures and successes to help you build a solid business model and GTM strategy.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Helped a bootstrapped startup founder offering marketing services to commerce brands, address the problem of budget and time constraints. We changed the service offerings and pricing strategy that made their clients happier and resulted in the business doubling within 6 months.

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2. Alex Ford

Describe yourself

I am a fintech founder with a skillset in sales & marketing growth. I have worked with technical founders and brought SaaS products to market and mentored teams to build growth functions. I have had some wins and some failures on my journey but always learning.

In just one sentence, why do you want to become a growth mentor?

I have been a fintech founder and failed and succeeded and would love to learn from others and share my experiences.

In your words, what does a growth mindset mean to you?

A growth mindset is a commitment to always learn not only from your success but your failures. The humility to try new things and learn from others with different perspectives. The commitment to finding structure and processes and documenting it for others to learn from and implement as you grow.

If you could mentor a startup on one topic, what would it be?

I enjoy mentoring technical founders on sales psychology and structured sales processes. I enjoy seeing others learn to sell and understanding the process and levers that are required to close a deal.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

We live in a digital world but never overlook offline sales opportunities. Twice I have had great success with offline prospecting and sales when trying to engage hard-to-reach accounts. I achieved this by sending personalized cupcakes with QR codes to customized landing pages with custom welcome videos which lead to booked meetings and sales. Another time with my team we designed, printed, and posted customized playbooks for prospects and sent them in the post to prospects which again led to new business.

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3. Andres Silva

Describe yourself

A true globetrotter having lived in 7 different countries, I am a multicultural, mindful leader who has been mentoring and challenging others out of their comfort zone for over a decade while working with renowned billion-dollar brands like NIVEA, Oreo, M&M’s, and IQOS. Fueled by a passion for storytelling, brand building, animal welfare, and sports, I thrive on unleashing people’s potential through fostering growth mindsets and creating transformative marketing strategies that drive business impact.

In just one sentence, why do you want to become a growth mentor?

As an experienced leader with over 15 years of global marketing expertise in scaling billion-dollar brands and pioneering successful categories, coupled with my fervent dedication to unleashing individuals’ potential, I am eager to serve as a growth mentor within this community to empower people in overcoming obstacles and realizing their true potential for success.

In your words, what does a growth mindset mean to you?

A growth mindset is an insatiable hunger to continually learn, grow, and reach new heights by embracing challenges, not fearing mistakes or failure, avoiding complacency, and persistently striving to expand one’s knowledge and capabilities through every opportunity. I’ve got a saying “Don’t say I can’t without trying several times!” – which is a challenge to the fixed mindset.

If you could mentor a startup on one topic, what would it be?

Growth mindset – let me explain: While the specific subject areas I’ve mentored in range from brand building and storytelling to leadership and team development, the common thread has been empowering people to embrace a mindset of continuous learning, resilience, and possibility.

A growth mindset is a foundational perspective that unlocks potential in every other pursuit. It’s about being hungry to expand your capabilities, unafraid of making mistakes, and persistent in the face of obstacles. With a growth mindset, you can iteratively master any skill, evolve as a leader, and achieve unprecedented impact with your personal brand or the brands you steward.

Whether coaching on professional growth, brand strategy, or inspiring teams, instilling a growth mindset has been the catalyst for breaking through limitations and fueling extraordinary outcomes. It’s the mentorship topic that transcends any single discipline and equips people to continually reinvent themselves.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

One situation that stands out was helping relaunch a struggling iconic brand (top 10 worldwide, next to Coke, Disney, and McD) that had lost relevance and meaning with younger audiences. Rather than getting bogged down in the tactical marketing execution, I realized we needed to go deeper – to rediscover and authentically redefine the brand’s core purpose and personality.

Through an immersive process of consumer exploration, cultural analysis, and creative inspiration sessions, we were able to peel back layers and unearth the brand’s original founding vision and values. We then had the revelatory insight to reimagine how those timeless equities could be reinterpreted and embodied in a way that resonated with modern sensibilities.

From there, we reverse-engineered a comprehensive brand reboot strategy – overhauling the identity, reinvigorating the product experience, and infusing an entirely new spirit into the brand’s actions and communication. The metamorphosis was so holistic and catalytic that it didn’t just resuscitate the brand, it propelled it to new heights of cultural currency and business impact.

When the relaunch exceeded all expectations and garnered international awards, I had one of those ‘damn, I’m pretty good’ moments. More than the accolades though, it validated the power of thinking divergently, digging deeper to uncover strategic insights, and bringing together multi-disciplinary teams to transform a brand’s trajectory in unconventional ways.

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4. Ben Walsh

Describe yourself

I’m a UX and Product Design Consultant. Former Founding Product Designer with 8 years in Tech. I’m a big UX nerd, and I’m fascinated by the effects of psychology on design. Massive metalhead too! 🤘

In just one sentence, why do you want to become a growth mentor?

I want to help early-stage startup founders get their design teams up and running fast, and make fewer hiring mistakes along the way – creating positive working environments in startups for other designers.

In your words, what does a growth mindset mean to you?

You’re never done learning, and the more you know, the more you know, you know nothing. Plus I love to learn new skills. I’m pretty T-shaped.

If you could mentor a startup on one topic, what would it be?

Effective product team collaboration and communication – there’s so much more to being a designer than just design skills.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Breaking down long forms into digestible pages one by one will improve your completion rate without sacrificing the data you collect. This method works for every use case I’ve seen.

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5. Bhavye Khetan

Describe yourself

Hey, I am Bhavye. I have built businesses and worked on Growth for about 5 years. Started by working in a Marketing agency, then spent 3 years in FinTech, and then previously headed growth at a Sequoia Backed Series A Company.

In just one sentence, why do you want to become a growth mentor?

I love brainstorming growth strategies for different business models.

In your words, what does a growth mindset mean to you?

Trying new things. Growth is experimentation. You don’t know what sticks. You form a hypothesis and you test it. You might fail, but you keep trying.

If you could mentor a startup on one topic, what would it be?

Outbound emails (Warm and Cold). Emails have had the best ROI for me when done right.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Imagine this: Your GTM team is brainstorming the next big move. The goal? To crack the code on acquisition via cold outbound selling. The target? CFOs. The method? Now, this is where it gets interesting.

The Gamble: Reach out to CFOs with a proposition so unique it’s impossible to ignore. The bet? “If your favorite high school or college football team wins their next game, you win $50. If not, you give us 30 minutes of your time for a call.”

Here’s what happened:

The Execution: We pieced together:

• A lead list of CFOs
• A scraping tool for LinkedIn to find their alma mater
• A method to scrape upcoming football matches
• An email campaign setup, ready to launch

The Outcome: 70% Open Rates, 10% Reply Rates

The Unexpected: 90% of CFOs who won the bet, still took the meeting.

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6. Darryl Hubble

Describe yourself

Hi, I’m Darryl, a Growth Strategist at Google. I’m a digital product marketer with 10+ years of experience growing B2C and B2B2C brands across tech, e-commerce, Health, and AI. I believe in data-driven growth and have expertise across performance marketing, product-led growth, and Search Engine and App Store optimization.

In just one sentence, why do you want to become a growth mentor?

Love helping others solve their growth challenges and have a range of diverse experiences across tech, e-commerce, AI, and Health.

In your words, what does a growth mindset mean to you?

Data, data, data. A growth mindset is all about a test-and-learn approach and leveraging insights to drive sustainable growth.

If you could mentor a startup on one topic, what would it be?

Product-led growth. Learning how you can optimize your product and create a growth engine.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Optimized content landing pages with engaging interactive modules that allowed the user to demo relevant snippets of the product and upsell them to download the app. Leading to a 35% increase in conversion rate.

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7. Diana Spiridon

Describe yourself

I am a former banker turned growth strategist turned innovation advisor and coach. Following an MBA, I spent the past 15 years in large corporates identifying new spaces for growth, decoding customer insights, developing propositions and disruptive business models, as well as new frameworks, programs, and capabilities to innovate. My experience spans across TMT, FinTech, and CleanTech. Aside from coaching product, commercial, and technology teams of human-centric design, growth strategy, product incubation, and strategic partnership development, I have also coached startup founders to identify horizons for growth, define and validate new products, identify revenue streams, create marketing plans, raise funding and manage teams. My passion is to empower everyone to create successful products and businesses and accelerate both company and personal growth using proven methodologies and tools from the Strategy and Innovation consultancy toolkit, from successful venture builders and entrepreneurs. I am currently employed in a large company in CleanTech but also run my own small innovation consultancy. In my spare time, I love traveling to sunny places, learning piano and improv comedy, cooking, and salsa dancing.

In just one sentence, why do you want to become a growth mentor?

I am passionate about empowering people to achieve their professional goals while upskilling themselves and creating change.

In your words, what does a growth mindset mean to you?

A growth mindset is a mindset of continuous development, seeking, identifying, and embracing challenges as opportunities for learning and growth. It’s about the ability to reframe stories as learning opportunities, about curiosity to explore the art of the possible, being self-aware, receiving feedback, developing new skills and constantly challenging the status quo, and looking for ways to develop and improve oneself, one’s business, one’s circumstances. It’s having resilience and grit to face negative situations with a positive outlook, knowing that the only constant in life is change.

If you could mentor a startup on one topic, what would it be?

Design and iterate your value proposition and business model. Most businesses fail because of building things that customers don’t need or because their operating and commercial model is not fit for the market or fit to scale.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Clothes recycling in large expensive cities is a complex challenge in fashion as people still want to keep up to speed with trends and enjoy buying new things but at the same time struggle with space, lifestyle changes, and cost constraints. Also, shopping is often a social experience with friends sharing a moment together and getting advice. How could you replicate this but still address the challenge? A few years ago I contemplated this and thought of clothes swap events/meetups, where groups of friends bring in, try out and exchange older clothes, take photos, and enjoy food, wine, and fun.

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8. Dusan Kolenovic

Describe yourself

I am your people-oriented Product manager, rock solid and thorough. I love Product management and constantly work on sharing it with the world – from fresh mentees to corporate CEOs. Throughout my career, my colleagues have said I keep bringing peace and clarity into every situation.

In just one sentence, why do you want to become a growth mentor?

The experience of developing a hyper-personalised growth plan and going through it with a mentee brings me satisfaction which doesn’t feel like work.

In your words, what does a growth mindset mean to you?

A growth mindset goes beyond work. It is a way to navigate a complex world with personal values like Truth, Compassion, and Ambition.

If you could mentor a startup on one topic, what would it be?

My favorite topic is discovering with mentees all the distinct ways Product management is currently unutilized in their organization or startup, and closing those gaps which results in a higher leverage position for the mentee.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

The most recent one, for which I received a thank you letter from a director of a Fortune 500 US corporation, is where by analyzing the data I realized that an upcoming feature could be cut up and deployed earlier. This asked for bravery to come up with a suggestion, and navigating the technical aspects which would enable this. My key argument was in terms of customer value, which if my suggestion was implemented would deliver core customer value earlier without much loss compared with waiting for the entire full-feature development cycle. They listened, the director started receiving thank-you letters for prompting the functionality earlier and everyone was satisfied.

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9. Ernst-Vittorio Haendler

Describe yourself

10 years experience in go-to-market strategies for startups & growth tech. Structured approach & framework matured as BCG consultant supporting CEOs and founders of tech companies in developing their GtM strategy. Setup and execution of GtM processes end-to-end (from lead generation to closing the sale), having launched and carried P&L responsibility of a B2C product startup and a B2B service startup.

In just one sentence, why do you want to become a growth mentor?

I have 10 years of experience in developing go-to-market strategies, acquired firsthand as a 2x startup founder and as a BCG Senior Consultant advising CEOs and founders of startups & scaleups.

In your words, what does a growth mindset mean to you?

Growth mindset to me is having a clear goal in mind, identifying the delta in my skills and capabilities I need to fill to get there, and then improving myself and my approach to get there.

If you could mentor a startup on one topic, what would it be?

Go-to-market for startups

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Went from idea stage (0 k€/month) to product market fit (40k€/month) twice, once with a b2c startup and once with a b2b startup. I love to start businesses from scratch!

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10. Geraldine Bigio

Describe yourself

Hello, I’m Geraldine – a Fractional CMO, marketing trainer, and coach with a diverse background in international team management and strategic marketing. With extensive experience at industry giants like Microsoft and Amazon, as well as leadership roles in startups and scale-ups, I’ve honed my skills in navigating dynamic environments and driving impactful marketing initiatives. Over two decades, across five countries, I’ve embraced diverse challenges and opportunities. Renowned for my down-to-earth, data-driven approach and analytical mindset, I’ve led international teams, launched ventures in new markets, and founded a marketing agency. I’m thrilled to join the GrowthMentor community, I’m eager to assist and share insights in marketing and management.

In just one sentence, why do you want to become a growth mentor?

As a fractional CMO and a passionate marketing teacher, I’ve recently discovered mentoring by taking time for people reaching out on LinkedIn looking for guidance and advice. Now, I’m keen to take this activity to the next level, recognizing the mutual benefits it offers – not only do I thoroughly enjoy it, but I also find that I learn and grow from the experience myself.

In your words, what does a growth mindset mean to you?

There’s no one-size-fits-all recipe for growth; it’s all about being the first and quickest to craft it.
To achieve this you’ll require:

1. Bias for action
2. Analysis
3. A deep understanding of your customer

If you could mentor a startup on one topic, what would it be?

Customer-centric approach and data-driven decision process.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

I tailored communication for Kindle readers, leveraging their reading preferences and progress to offer personalized recommendations precisely when they needed them.

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11. Ginevra Mambretti

Describe yourself

I’m a multi-award-winning product marketer with solid experience in nailing product market fit for tech products in EMEA, APAC, and NA. I’m also a course creator instructor and veteran speaker at product marketing events. Cannot wait to learn more about your product!

In just one sentence, why do you want to become a growth mentor?

I’ve got a bit of experience working with startup founders, have started a business myself a few years back, and would love to help founders get started with product marketing early on to make sure they nail product market fit!

In your words, what does a growth mindset mean to you?

Efficiency, targeted approach and always putting your customers first.

If you could mentor a startup on one topic, what would it be?

Product Marketing

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

A new pricing structure for a stagnating UK market.

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12. Jitesh Arora

Describe yourself

I am the Co-founder and CPTO at Mooofarm. I, along with my cofounders, have built a profit-with-purpose company that helps dairy farmers improve their profitability.

The last 5 years have been a journey filled with ups and downs but has been a very fulfilling one. I have raised $16 mn+ for my startup and have built scalable products and business which is on its way to becoming profitable in another 6 months. I have managed a product team of 40 people (out of a total of 100 people team) and built a sustainable and authentic culture while doing so.

In just one sentence, why do you want to become a growth mentor?

In my current business, I have set up a team that is self-sufficient in delivering the business goals that the organization is chasing and requires less time from me. This leaves me with 6-8 hours every week which I want to use to give back to the community by helping young entrepreneurs build great companies and solve hard problems with them.

In your words, what does a growth mindset mean to you?

A growth mindset for me is to think about what you want to achieve in 5 years and figure out ways to achieve the same in 1 year.

If you could mentor a startup on one topic, what would it be?

How to manage product marketing and business teams to work in collaboration and ensure that every vertical is able to freely contribute to the overall progress of the company.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Built a product-centric screening algorithm for cattle (using images and videos) which increased our gross margins by 50%.

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13. Jonathan Reilly

Describe yourself

Hi, I’m Jonathan, a product leader with over 8 years of experience building products, organizational processes, and teams from 0 to 1. I have experience within small to medium startups and growing in an enterprise environment. I have experienced the highs and inevitable infuriating lows of building high-growth products, so I will know where your frustrations are coming from. I’m currently a Senior Product Manager launching greenfield business verticals and focusing on AI/ML.

In just one sentence, why do you want to become a growth mentor?

I want to provide others with advice that would have been useful to me rather than learning through trial-by-fire growing companies.

In your words, what does a growth mindset mean to you?

Having a growth mindset means taking a step back and looking at problems with an open mind. Each roadblock is an opportunity to innovate your product and create a new revenue opportunity or it’s a hard lesson to not repeat a mistake. Either way, it’s thinking with an open mind to all possible solutions and then moving with your gut after gathering data.

If you could mentor a startup on one topic, what would it be?

Product Led Growth, truly solving problems for your customers can turn your user base into your marketing team. Innovative solutions to customers’ true problems lead to organic growth that compounds your ad spend, SEO, and leads.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

At one point we had a grand idea for a ML model that would save us +$100K a year in costs but we didn’t have enough data to make it truly accurate.

Solution, simplify it into an MVP and give it away for free in exchange for approval to use their data to train it in perpetuity. Now we have the data for free and are selling the advanced full product back to them, already trained on their data, so it’s pre-fit for them and other customers like them.

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14. Kiri Masters

Describe yourself

I founded and exited a marketing agency in the retail media space in 2022. I attribute the success of this company largely to an industry-leading content marketing strategy. Becoming a thought leader in the retail media space opened so many doors for me and my company. The ability to tell your own story and your company’s story has the profound ability to set you apart.

In just one sentence, why do you want to become a growth mentor?

My experience has been hard-won and I would like to help others be more successful by sharing my learnings with them.

In your words, what does a growth mindset mean to you?

I came to this industry with nothing – no reputation, no clients, and barely any relevant experience. It was only through a growth mindset – believing I could eventually figure things out if I worked at it – that I eventually carved a space out for my company and made it an industry-leading agency in the space.

If you could mentor a startup on one topic, what would it be?

Becoming a thought leader in your industry.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

I wanted to connect with key thought leaders in my category, particularly podcast hosts of popular podcasts. In 2017 I compiled a “best e-commerce podcasts” list and included my targets on it, reaching out to introduce myself afterward. I am now good friends and longtime collaborators with these folks.

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15. Kobi Omenaka

Describe yourself

I have been a growth marketer for over 8 years and have succeeded in B2C, B2B, and enterprise businesses, from start-up founders to companies like CitiBank.

I have always enjoyed teaching and mentoring companies and their teams and helping them to get breakthroughs.

In just one sentence, why do you want to become a growth mentor?

I always love working with people who are excited to learn about growth. I always learn a lot about them and their challenges which can prove fruitful in my future endeavours.

In your words, what does a growth mindset mean to you?

A growth mindset, to me, stems from a fundamental love of learning.

This means being willing to test, embrace feedback, and learn from “failures” and “successes”.

If you could mentor a startup on one topic, what would it be?

Understanding search marketing would be the topic. If this is done well it resonates with all of the pirate metrics/ growth funnel by connecting you with your customers at the time they can most benefit from you.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

I built a growth engine that could more efficiently attract people to work at various sites across Amazon Germany.

I built a testing process that allowed us to test different channels, publishers, and features.

The benefit of this approach was felt early on as this led to a 50% reduction in marketing spend marketwide for all programmatic marketing channels in the region.

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16. Ludmilla Veloso

Describe yourself

Hi, I’m Ludie, I’m currently working as a fractional CMO, after my tenure as the VP of Growth for the AirBrush app. I grew AirBrush from the very beginning, I have experience in all the phases to make an app huge! I’m a big GPT nerd and I love automating things!

In just one sentence, why do you want to become a growth mentor?

Because I love growing businesses

In your words, what does a growth mindset mean to you?

1 – Iterate 2 – Iterate 3 – Iterate and if you didn’t get it yet: Iterate. Growing is about failing, you need to fail a lot and fast!

If you could mentor a startup on one topic, what would it be?

Budgeting for the best impact. I’m a big fan of MMM and overall automation when it comes to looking at marketing as a financial lever.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Using influencers to grow to the top categories in the App Store and Google Play in various countries.

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17. Michelle Picoto

Describe yourself

I’ve seen too many great businesses hit a wall because they don’t fully understand the intricacies of how to position and communicate their ideas in ways buyers actually care about, and in the way they want to buy. So I set out to change that by co-founding Deepstar Strategic to help B2B tech businesses wreck their growth walls.

In just one sentence, why do you want to become a growth mentor?

To share experiences and learnings with those who need it and that I would have loved to have at the start of my career.

In your words, what does a growth mindset mean to you?

You need to tread your own path while also standing on the shoulders of giants. Don’t blindly follow what everyone else is doing. Question, be curious, be adaptable, and be humble.

If you could mentor a startup on one topic, what would it be?

Positioning. How to carve your own distinct space in your buyers’ minds matched with what you’re really helping them get done. This is the single biggest reason businesses hit a growth wall.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

A recent client was selling their solution as the literal thing they helped their buyers get (fast onramp to cloud and ongoing cloud management) that had better features and functions than the incumbents.

Yet growth was plateauing, sales were costly and required huge people effort, and there was dwindling long-term value realization.

Their response was to diversify their audience segmentation by firmographic data, ramp up feature builds, and do more in-person demos and free trials. A common response.

I was brought in to advise their positioning and messaging, starting with research and analysis. The lightbulb moment came when connecting the dots between all the customer interviews.

The real thing my client was doing? Helping cloud teams deliver business value instead of hiring and upskilling to build out a core cloud competency.

💡 All of a sudden, you have a product that is almost like a virtual cloud team member instead of just another cloud management platform.

That’s a very different conversation than trying to compete against the other established cloud management platforms.

It’s also a very different way to segment and target your ideal buyers and a different way to direct the product roadmap.

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18. Natalie Williams

Describe yourself

I’m Natalie a Marketing Director based in London. I have experience across a range of sectors including fintech, SaaS, retail, and tech. I love seeing and helping new brands to grow and scale!

In just one sentence, why do you want to become a growth mentor?

I have experience with early-stage startups, scale-ups, and large enterprises and want to help scale similar businesses.

In your words, what does a growth mindset mean to you?

Growth mindset to me means pushing yourself and supporting your team to achieve above average and more than what you think is possible with hard work, learning fast, and collaboration!

If you could mentor a startup on one topic, what would it be?

Launching a new product or offering to a new audience and the marketing and growth strategy and plan around it.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

When I launched the first campaign for Subly – the founding members waiting list, generated the first revenue and 350 users in 24 hours.

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19. Nayara Mesquita Caiafa

Describe yourself

Head of Product Marketing with a decade of experience in global and tech firms. Passionate about crafting impactful products and brands, as well as nurturing teams and talent. Deep expertise in discovery, positioning, value proposition, and go-to-market strategies, coupled with strong leadership skills.

In just one sentence, why do you want to become a growth mentor?

I’m a transformative leader in product marketing, passionate about technology and people, with a decade of experience in fintech, proptech, and global tech landscapes, leaving a trail of growth, satisfaction, and differentiation at Latin America’s top companies like QuintoAndar and Nubank.

In your words, what does a growth mindset mean to you?

A growth mindset, to me, means embracing challenges as opportunities for learning and development. It’s a mindset that fosters continuous improvement, adaptability, and a sense of possibility, both personally and professionally.

If you could mentor a startup on one topic, what would it be?

How to craft compelling product marketing strategies. Having worked on numerous product development and launches across various industries, I have accumulated a wealth of experience and insights in this area.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

One out-of-the-box solution I devised for a complex problem was when the company was struggling to meet a critical OKR related to open finance adoption in Brazil. Recognizing the urgency, I developed a comprehensive marketing strategy tailored specifically for Open Finance. This included a segmented value proposition and engagement strategy, leveraging various communication channels to reach our target audience effectively. Witnessing a fivefold increase in consent within just three weeks was incredibly gratifying and made me realize the impact of my approach.

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20. Neha Ganjoo

Describe yourself

Introducing a seasoned Customer Experience Product Leader with over 15 years of expertise in product management, strategy, and solving intricate business challenges to enhance customer journeys and propel business expansion. As a self-driven individual, I excel in navigating through complex, fast-paced, and dynamic work environments, focusing on delivering results. My areas of proficiency encompass Customer/Partner Experience, eCommerce/B2B/Sales Development, and GTM Strategy and Operations Enablement.

In just one sentence, why do you want to become a growth mentor?

I have a genuine passion for helping others succeed and thrive. I possess extensive experience and expertise in my field, allowing me to offer valuable insights and guidance to my mentees. I am patient, empathetic, and committed to understanding their unique needs and challenges. Additionally, I excel at fostering a supportive and encouraging environment that enables my mentees to grow, learn, and achieve their goals.

In your words, what does a growth mindset mean to you?

To me, a growth mindset means embracing challenges, persisting in the face of setbacks, and believing in the power of continuous learning and improvement. It’s about viewing failures as opportunities for growth, seeking feedback, and being open to new ideas and experiences. With a growth mindset, I believe that my abilities and intelligence can be developed over time through dedication, effort, and resilience.

If you could mentor a startup on one topic, what would it be?

Product Management

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Many at work and Personal life – one of my mentorships saved someone’s life and that was very fulfilling

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21. Pablo Santos

Describe yourself

I’m a Senior Business Growth, Marketing, and Business Development Sales professional with extensive experience in Web 2 and Web 3 Startups, Business Development, Branding, Consumer Behaviour, and B2B/B2C sales funnels.

I worked for B2C businesses such as UK-based businesses such as SortYourFuture, FluidStack, and Portuguese businesses, including the startup Speak. I also did marketing consulting for brands such as Heineken, Pepsico, KPMG, Dow, and Nestle. As Growth Strategist / Fractional CMO at Growth Division, I have been helping startups to scale and grow.

In my academic path, I have a master’s in communication and information from the Sorbonne-Paris 3 University, a Post-certificate in Sustainable Business from Cambridge University, and a specialization in The Science of Decision Making by Stanford University. In addition, I’m in a PhD program at the Iscte, in Lisbon.

In just one sentence, why do you want to become a growth mentor?

I want to be a Growth Mentor as I’m passionate about the start-up world, have worked on it for quite a long time, and have some significant expertise to share, helping whoever needs it. Also, it’s an excellent opportunity to meet other mentors and exchange experiences.

In your words, what does a growth mindset mean to you?

I believe that to be a good growth strategist, we need at least three qualities: curiosity, a testing and learning mindset, and being good with people.

As curious professionals, we must be keen to discover new ways to do things, innovate, and connect the dots differently, with a different perspective. As we work primarily in the digital space, there is an infinity of new tools every day, and we need to be ready to study, test, and learn from our peers.

In Growth, there is no one-size-fits-all solution; we need to experiment, learn, and adapt daily, as everything is still being determined until it gets tested.

Last but not least, Growth is also a result of how people interact and make decisions, inside and outside the companies. Decisions are only sometimes easy to carry. Despite all tools, people still decide uniquely based on their past experiences, biases, and particular ways of building trust. So, to be a good growth expert, like people and human behavior, have empathy and the capacity to scan personalities and reactions. So we can listen to them attentively – understand their needs and fears, and show them confidence and humanity.

If you could mentor a startup on one topic, what would it be?

In Growth, there is no one-size-fits-all solution; we need to experiment, learn, and adapt daily, as everything is still being determined until it gets tested. I say this because it´s what I see and live every day.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

At my current client Essense, putting together all the pieces to their Growth Strategy.

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22. Pawel Nical

Describe yourself

I am an entrepreneur and advisor with 8+ years of experience in RevOps, Outbound Sales, and GTM Strategy. I have worked with 15+ B2B tech startups across Europe and the US, helping to accelerate their revenue growth through strategic alignment and operational excellence. Currently, I am building a new business in the outbound automation space and, as a Venture Partner at Movens VC, advise portfolio companies on RevOps topics. I strongly advocate for a people-first approach to growing businesses, emphasizing that the true value of a company lies in its people.

In just one sentence, why do you want to become a growth mentor?

I want to give back and help other entrepreneurs grow professionally by sharing lessons learned from building and advising B2B tech startups at Seed to Series B stages.

In your words, what does a growth mindset mean to you?

To me, a growth mindset is the belief that skills, intelligence, and character can be developed through dedication, hard work, and a continuous learning attitude. It’s about embracing challenges as opportunities for growth, persisting in the face of setbacks, and being dedicated to life-long learning.

If you could mentor a startup on one topic, what would it be?

Designing an effective outbound strategy that focuses on targeting the right audience with the right message at the time. I would mentor on this specific topic, because I have seen many founders and companies struggling to lay solid foundations for outbound success, and I believe that my experience in this space could help them to accelerate business growth.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

When preparing for a RevOps event presentation about the complex topic of pipeline dynamics, I needed to come up with an idea to describe it in an approachable way for the listeners. Instead of focusing on explaining a complex pipeline velocity formula, I decided to explain it by showing the similarity of revenue pipelines to the pipelines we know from our day-to-day lives, transferring liquids from one place to another. For example, if there are gaps in the water pipeline, some amount will leak before it gets from destination A to B. It explained how conversion rates work. Also, if one pipeline transfers water and another transfer petrol, the value of the second will likely be higher if the amount of liquid is equal. It explained the importance of Annual Contract Value. Such out-of-the-box examples helped all event participants to understand the logic of how pipeline works in simple terms, before getting into more complex business applications. It resulted in a much better listener engagement and understanding of the topic.

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23. Radina Walsh

Describe yourself

Honesty and Authenticity lead my decisions and business approach – as an ex-global recruiter, I do feel that success & work satisfaction are at the intersection between the Company values (the big WHY) and the Employees’ potential (the HOW and WHAT). And I am here to support you in identifying everything in between with the keyword TALENT. From hiring your first team members to nailing onboarding, establishing a top-notch employee (and candidate) experience through setting up the long-term talent strategy. All that is backed up by my time at LinkedIn and Airbnb, as well as my practice as an individual and corporate remote talent advisor.

In just one sentence, why do you want to become a growth mentor?

Mentoring has shown me that learning is multidimensional – I’m hooked and I would love to have it in my life again 🙂

In your words, what does a growth mindset mean to you?

Growth mindset = curiosity. A 5 yo child asks around 45 questions every day, so I try to ask and keep asking every day to keep the learning curve. Step 2 is a willingness to move the needle, go the extra mile, walk the talk, and not just delegate or expect others to do it for you.

If you could mentor a startup on one topic, what would it be?

People – working with, learning from, motivating, hiring

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Figuring out a Regular Support mechanism for an international team that I supported virtually as a consultant when the C-level execs didn’t have the budget nor the desire to help the employees. A combination of free resources, HR Friendly hours + short video recordings to boost morale.

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24. Reinis Andersons

Describe yourself

I’m a growth marketing professional having worked with scaling a hyper-growth subscription service and growing a marketplace to become a market leader with a successful exit. I’m passionate about teams and team structure and always keep an eye on the value creation we do as marketers. My main areas of expertise span across the entire funnel, and I’m especially experienced with app-centric businesses.

In just one sentence, why do you want to become a growth mentor?

I’ve had great pleasure being mentored in my career and now want to give some of it back to founders, C-level, and people looking to grow their careers.

In your words, what does a growth mindset mean to you?

A growth mindset means the ability to process information and turn it into ideas for personal and professional growth.

If you could mentor a startup on one topic, what would it be?

Team structure for a person set to build a first team around them.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

We used AR filters on popular social media platforms to promote our brand and certain hyped products to significantly increase the stream of organic visitors from these channels. The initiative came into play with a member of the team.

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25. Sarah Keffer

Describe yourself

My 15+ years of marketing experience is rooted in Performance Marketing for rapidly growing businesses. I have had the opportunity to build global teams, accelerate revenue through all forms of marketing for over 15 different brands ($1MM to $220MM), create operations from the ground up, and support startups through acquisitions. Along the way, I learned that I am most fulfilled when I share what I have learned as a marketing and people leader. Success should not be limited to large companies with big budgets, so it is deeply personal to me to bring my insights and experience to this community so all businesses can grow!

In just one sentence, why do you want to become a growth mentor?

I am passionate about sharing the knowledge, opportunities, and learnings in my career with others so they can achieve their own growth and success.

In your words, what does a growth mindset mean to you?

The best way to describe a growth mindset is to think about things happening FOR me, not TO me. This provides the ability to see everything as a learning opportunity you were meant to encounter and quickly shifts a mindset into a more beneficial headspace.

If you could mentor a startup on one topic, what would it be?

I can’t pick one, so I will pick two 😉 – 1. Building (and hiring) a high-performing team, 2. Improving CAC and audience targeting on Paid channels.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

I had to create and launch a full-funnel campaign for a client I had worked with for less than 3 weeks. It was an uphill battle to quickly learn and make calculated assumptions about the target audience, write messaging on a new value prop, create the landing pages and lead flow, and launch across 3 channels. We got it done and I am proud of the innovative approach that allowed me to think about how to start the campaigns, but also what would be needed in the learnings to quickly pivot and evolve the work.

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26. Sarah Louragh

Describe yourself

Hands-on Multilingual & Servant Fractional Executive Leader invested in supporting startup founders and teams to succeed. Experienced in Fundraising, Business Operations, Growth Strategy & Financials for marketplace and SaaS. Thrive on identifying new challenges to solve, defining common goals to achieve across functions, coaching CEOs and leaders, and developing incredible talent in order to successfully drive growth at scale, whilst maintaining a healthy runway, inspired teams, exemplary leadership, and happy investors. If you’re ready to take your startup to the next level with a sidekick who’s as invested in your success as you are, let’s chat.

In just one sentence, why do you want to become a growth mentor?

Pay it forward to founders who are trying to make a positive impact on society through their products.

In your words, what does a growth mindset mean to you?

People first.

If you could mentor a startup on one topic, what would it be?

Business Operations: How to successfully set up your startup to achieve growth at scale whilst keeping a healthy runway.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Giving back some of the earnings, post price increase, to the supply side of the marketplace for the price increase to be justified and for our suppliers to also benefit from it and make both supply and demand sides feel like it’s a fair decision (and not only something due to inflation and increased operational expenses).

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27. Steve Malone

Describe yourself

I have spent the better part of the last 20 years working as a growth marketer in some of the fastest-growing startups in SaaS. My experience covers Demand Generation, Marketing and Sales Operations, and branding/positioning. I am looking forward to joining the community here.

In just one sentence, why do you want to become a growth mentor?

I would like to give back to the startup community that has given me so much over the years.

In your words, what does a growth mindset mean to you?

Connecting the dots among different data sets, functions, and initiatives to focus the team on what will drive the biggest impact in the quickest time frame possible.

If you could mentor a startup on one topic, what would it be?

Marketing Operations – I think the recurring need I’ve seen in a lot of startups I’ve spoken to is setting up good lead and funnel management across the top-of-funnel teams.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

I set up an automated process to scale our account-based marketing research and by extension allow us to personalize our campaigns with limited resources and tech investment.

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28. Swati Shukla

Describe yourself

With around 13 years of cross-sector experience in top-tier management consulting firms, tech giants, and consumer retail across the US, Europe, and India, I specialize in advising companies at every stage, from startups to established enterprises. My expertise spans growth strategy, cost optimization, due diligence, digital transformation, product strategy (0 to 1), and e-commerce.

In just one sentence, why do you want to become a growth mentor?

To make an impact by supporting aspiring next-gen entrepreneurs.

In your words, what does a growth mindset mean to you?

Uncover business challenges and unlock growth opportunities to accelerate the business trajectory.

If you could mentor a startup on one topic, what would it be?

Product strategy (both digital and physical) because of my extensive experience building and selling products.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Ideated on developing neurological auditory devices for Alzheimer’s patients.

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29. Ted van den Berg

Describe yourself

I’m a hands-on, results-driven B2B marketing leader with a track record of scaling marketing teams and driving revenue growth in EMEA (Udemy Business: $15M to $100M+ ARR). My experience building marketing from the ground up at Workera, combined with a strong sales background, allows me to create comprehensive strategies that achieve results. I’m internationally experienced and thrive on collaborating with diverse teams to deliver impact.

In just one sentence, why do you want to become a growth mentor?

I’ve been lucky to find great mentors in my career, and I like the idea of now supporting someone who can benefit from my experience and mentorship.

In your words, what does a growth mindset mean to you?

If you could mentor a startup on one topic, what would it be?

B2B Marketing to Enterprises / GTM in new markets

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

C-level dinners are a constant struggle to fill. But instead of chasing them in their home cities, I flipped the game. I targeted the World Economic Forum in Davos – a moment when every attendee is a top executive. The result? The most exclusive, impactful dinner conversation of the year.

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30. Yanir Seroussi

Describe yourself

I have over a decade of hands-on experience shipping data & AI solutions with startups & scaleups. My main goal here is to help founders who are navigating the space, especially those who are working on climate tech and other positive-impact products.

In just one sentence, why do you want to become a growth mentor?

Get more exposure to problems startups are facing, improve my mentorship skills, and hopefully help people I like get what they want.

In your words, what does a growth mindset mean to you?

Remaining curious and always learning. Knowing that you can’t know/do it all and recognizing your limitations, but still trying to become a bit better every day.

If you could mentor a startup on one topic, what would it be?

Thinking critically about data & AI. There are a lot of gotchas and plenty of hype, so learning to focus on what matters is key (it’s an ongoing journey for me as well!).

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Nothing comes to mind right now. I believe in persistence and either: (1) breaking down complex problems into simpler sub-problems, or (2) working around complex problems.

My most out-of-the-box solutions to complex problems probably belong to the second category. You can save a lot of effort by working around certain problems.

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Interested in becoming a growth mentor?

What we’re looking for:

• Growth marketers, product managers, and designers, with extraordinary track records of success
• Inspirational founders that have “been there and done that.”
• Friendly people that take joy in helping other people.
• At least 5 years of demonstrable experience working in growth.
• GrowthMentor is a #givefirst platform. You should be cool with mentoring for free until you have three reviews.