Here are the 16 Growth Mentors of December 2024

1. Vrinda Singh

Describe yourself

I’m a growth and acquisition expert with a passion for building standout brands in competitive spaces. I’ve led growth for companies like LinkedIn, Finder, and Schneider Electric, scaled startups like Paperform, Citro, and now Syncio, and served as a Growth Architect at the Boston Consulting Group, where I developed GTM and acceleration strategies across diverse industries. While I’ve worked with a variety of businesses, I tend to thrive in the B2B SaaS space. I love the experimental side of growth and put customers at the center of everything I do, helping unlock ROI and sustainable revenue growth.

In just one sentence, why do you want to become a growth mentor?

Having experienced the transformative power of mentorship firsthand, I’m passionate about paying it forward by sharing my decade of growth expertise to help startups and small businesses thrive while continuing my own learning journey through these meaningful connections.

In your words, what does a growth mindset mean to you?

A growth mindset means viewing every experience—whether success or failure—as a learning opportunity, combining self-awareness and adaptability with the understanding that our potential isn’t fixed. It’s about approaching challenges with curiosity rather than fear, and empowering others to do the same.

If you could mentor a startup on one topic, what would it be?

Growth strategy and prioritization; identifying high-impact opportunities and focusing resources where they’ll drive the most value.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

I start by gathering data from multiple sources—metrics, customers, and cross-functional teams—to get a complete understanding of the problem at hand. Then, I identify potential causes and validate them through lean experiments to pinpoint the root issue. In my experience, examining the problem from multiple perspectives and reducing bias through experiments is crucial for distinguishing the underlying problem from surface-level symptoms.

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2. Teodora Chaneva

Describe yourself

Hi, I’m Teodora, a marketing professional with over 10 years of experience helping businesses thrive in diverse industries such as SaaS, MedTech, and Logistics. Originally from Bulgaria and based in the Netherlands for the past 15+ years, I bring a unique global perspective to every project, enabling me to adapt strategies to fit local markets while navigating cultural nuances.

Throughout my career, I’ve developed a deep understanding of the challenges and dynamics of B2B marketing. I specialize in creating full-spectrum marketing strategies, from high-level planning and brand positioning to executing impactful campaigns. Whether it’s Account-Based Marketing (ABM), content creation, or thought leadership, I bring a hands-on approach to seamlessly integrate every aspect of the marketing mix.

Having worked in both large teams and as a solo marketer, I truly understand the constraints that come with limited resources. My focus is on helping businesses maximize their strengths, deliver efficient, high-impact results, and achieve growth without wasting time or budget.

My mission is to empower teams to turn challenges into opportunities, unlock their full potential, and drive sustainable success.

In just one sentence, why do you want to become a growth mentor?

I’m excited to share my passion for marketing and help B2B professionals navigate challenges by offering practical guidance and tailored advice.

In your words, what does a growth mindset mean to you?

A growth mindset is all about staying curious and believing there’s always something new to learn, improve, and grow from.

If you could mentor a startup on one topic, what would it be?

B2B Marketing Strategy

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

My approach to pinpointing the root cause of a problem involves asking the right questions, collaborating with the team, and using data-driven insights to identify patterns and uncover the underlying issues.

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3. Svetla Miteva

Describe yourself

Hey there, I am Svetla, a seasoned marketing & growth professional with 10 years of experience in all marketing channels (online & offline), various industries (FMCG, retail, travel tech, fintech, e-commerce), both B2C and B2B, and all growth stages – from scale-ups (trivago, Qonto), via series B, series A, down to startups in a PMF stage. I have contributed to two fintech exits while being responsible for 90% of the new customer acquisition. In addition, I have experience in Product Management at scale and have introduced tracking & attribution and co-led re-branding exercises at several companies, thus I have a good understanding of analytics and advanced A/B testing methodologies for re-branding processes. After 10 years working in the German market, I have a really good understanding of it, as well as a good network and fluency in German.

In just one sentence, why do you want to become a growth mentor?

In my experience as a Head of Marketing / CMO / Head of Growth in startups of all stages, I often realized how important it is for founders to receive advice from experienced growth specialists early on to avoid mistakes which usually cost them the most valuable resource – time. I also personally enjoyed successfully creating impact for the businesses I have worked for and am glad to share my experience in multiple industries, in all marketing channels, both in B2B and B2C to create impact for further businesses.

In your words, what does a growth mindset mean to you?

To me, the most effective growth mindset translates into: focusing on the activities that move the needle short-term, while still building the setup for efficient & effective mid-/long-term growth.

If you could mentor a startup on one topic, what would it be?

Strategy. Jumping to implementation without taking the time for strategy and PMF can end up being very time-consuming and inefficient.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Listening and analyzing the status quo + background information. Talking to all stakeholders.

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4. Pavel Kucherbaev

Describe yourself

I am a curious person with a PhD in Computer Science, and 6 years experience of working in Data Science at Atlassian and Booking. I managed teams for a few years. I am not that serious: I do standup comedy and sell t-shirts with fun quotes online.

In just one sentence, why do you want to become a growth mentor?

Feeling satisfaction from helping others, and learning from them.

In your words, what does a growth mindset mean to you?

Accepting where you are today, being optimistic about your future, and understanding that you have a significant level of control of that future.

If you could mentor a startup on one topic, what would it be?

Communication

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Finding the why behind. Few times. Separating a story from a fact.

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5. Michael Greenberg

Describe yourself

I’m Michael, a lover of language, communication, and technology. I’ve been building chatbots and voice assistants for a decade, way before they were cool. I’m a product designer turned product manager, and am now building getitAI, an AI Agent platform where we help brands sell better online.

In just one sentence, why do you want to become a growth mentor?

I’m passionate about and bullish on Conversational AI, building chatbots before they were cool, having worked in the field for nearly a decade.

In your words, what does a growth mindset mean to you?

It’s about a willingness to admit that you don’t know everything, and wanting to learn from others. You can be an expert and still have things to learn from those around you.

If you could mentor a startup on one topic, what would it be?

It would be how to create natural and enjoyable human interfaces with technology.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

I first try and understand the what and why. What are you trying to solve for, and why is it important to you? Then I look at whether or not it is a symptom or a cause – not all problems on the surface are the same root problem. Once we identify the root cause of an issue, we look for patterns that come from that problem and work backward to address it.

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6. Michael Brown

Describe yourself

A seasoned proposal expert, I have led and won multi-million dollar proposals across numerous sectors. With 15 years of experience leading and motivating high-performing sales teams, I have a proven track record of exceeding targets and fostering individual growth.

My expertise in strategic planning, communication, and stakeholder management, honed through managing complex bids and dealing with C-suite stakeholders, provides a strong foundation for mentoring and guiding others toward achieving their professional goals.

In just one sentence, why do you want to become a growth mentor?

I want to become a growth mentor to empower startups with the knowledge and strategies they need to achieve sustainable success.

In your words, what does a growth mindset mean to you?

To become the best version of yourself that you can be.

If you could mentor a startup on one topic, what would it be?

proposals and competitive sales processes

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Keeping things very simple. Most problems can be traced back to a simple human driver.

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7. Luiz Fittipaldi

Describe yourself

I am a results-oriented Strategy Expert with a passion for driving global projects and initiatives. Throughout my career, I’ve focused on prioritizing impactful initiatives that drive long-term growth, aiming for a fivefold increase. I am dedicated to fostering strong, mutually beneficial relationships to align company priorities and ensure the successful execution of strategic goals

I have been mentoring teams for over 7 years in the financial services, technology, and education industries. From career development to support in specific projects/needs in their current career. I’m quite an extrovert and open person, so will always strive to make you feel comfortable in each and every lesson.

In just one sentence, why do you want to become a growth mentor?

I love supporting people in achieving their goals and getting closer to their dreams through the know-how I’ve developed in over 8 years of international career.

In your words, what does a growth mindset mean to you?

It means always being open to challenges and openly discussing your weaknesses and what we can do together to overcome them.

If you could mentor a startup on one topic, what would it be?

Business strategy

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

It’s all about questioning the why of each assumption until you’ve reached the question that is actually driving it all.

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8. Liz Krone

Describe yourself

Hi! My name’s Liz and I’ve got 15 years of content marketing under my belt, with seven niche years in SEO content (think: where editorial content meets performance marketing). I’m a lover of keywords and my superpower is not only developing content strategies and roadmaps based on search volume opportunities BUT also building and scaling content ops so you can produce editorial content at high velocities. My sweet spot is small startups: I love bringing a small but mighty org from 0 to 1, helping blow your early organic acquisition goals out of the water. Driving hockey stick organic growth using high-quality, low-cost content is where I add value.

In just one sentence, why do you want to become a growth mentor?

I’m looking to continue to grow my SEO content freelancing business after 4 successful years of operating.

In your words, what does a growth mindset mean to you?

For me, a growth mindset means attacking a problem with audacity and, in the case of my skill set, not being afraid to learn and adapt based on our rapidly evolving SEO landscape. Success in growth marketing occurs when you’re not obsessively copying your competitors but instead passionately setting the trends. Leading, not following.

If you could mentor a startup on one topic, what would it be?

I’m passionate about mentoring individuals/organizations on SEO content — specifically as it pertains to editorial and blogs. I love explaining keyword research methodology, how to build and scale a killer freelance team, how to incorporate AI into workflows, and how to leverage your target demographics to define your content strategies. My mentorship spans purely strategic (roadmap development) to full-service execution (providing end-to-end content services).

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

When solving an SEO content problem, all troubleshooting drills down to target demographics and user behavior: how well can we know your audience, predict their search patterns, and therefore deliver an experience for them (in my case, using content) that answers their questions, meets their needs, and ultimately creates a positive association with your brand. Understanding users’ needs — whether in a search or product environment — is the first step in any tech problem-solving.

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9. Leonor Cogneau

Describe yourself

UX Leader at Unicorn turned Consultant. Actively mentoring & teaching UX since 2019. No BS – only insights that are actionable and coming from real experience. Advocate for Mental Health + Female & POC Leadership. US West Coast, prev. Asia and Europe. Let’s turn your User Experience into a competitive advantage! 🔥

In just one sentence, why do you want to become a growth mentor?

Mentoring gives me so much energy and I love networking.

In your words, what does a growth mindset mean to you?

I read the book “Mindset” and it totally changed my perspective on goals & challenges. If I had to sum it up, having a growth mindset is about prioritizing learning over everything else, even over ego.

If you could mentor a startup on one topic, what would it be?

Usability (or “user-friendliness”). Improving it is such a cheap and efficient way to create impact on conversion and stickiness. Plus, usability principles can be applied to anything from your pitch deck, to your sales emails and to, of course, your user interfaces. It’s just so bloody satisfying.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

I have many different frameworks but asking “why” at least 5 times is always a good start.

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10. Joyce Tse

Describe yourself

Hi, I’m Joyce, a super passionate growth marketer with extensive B2B and B2C experience across diverse industries, including retail, technology, and finance. I have a proven track record of success with companies of all sizes supporting them with their go-to-market strategy and operations. I’m here to help you traverse the wild world of marketing! I’ll share insights, strategies, and personalized guidance to help you supercharge your personal and business growth. Let’s collaborate and elevate your marketing game!

In just one sentence, why do you want to become a growth mentor?

Having personally gained so much from mentors, I believe in paying it forward to help others succeed while ensuring it’s a mutually beneficial relationship that fosters growth for both parties.

In your words, what does a growth mindset mean to you?

A growth mindset, to me, means embracing challenges and setbacks as opportunities for learning and personal development. For me, it also means to focus on progress and not perfection which I know is by no means easy, but practice makes progress 😉

If you could mentor a startup on one topic, what would it be?

Product Marketing – whether your product is a service, software, consumer good, etc., let’s collaborate on any or all components of your go-to-market strategy aligned to your buyer’s journey. I specialize in: messaging & positioning, digital marketing, demand generation, sales enablement, content development, and email marketing.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

We had to increase the social eminence of a High-Tech Executive and Subject Matter Expert to attract whitespace accounts and progress leads more quickly than using traditional methods and one-off tactics. We implemented physical digital innovation-related tactics by creating an end-to-end program tying events, one-to-one communications, and SocialCasts (socially enabled webcasts) together and being very intentional about the customer experience throughout each touchpoint. We saw an accelerated sales cycle through this program compared to traditional one-off tactics such as stand-alone webcasts, etc.

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11. John Foundis

Describe yourself

I’m a growth hacker and digital marketing strategist with over 16 years of experience helping startups and tech companies scale through creative and data-driven strategies. Passionate about B2B growth, fintech, AI, and emerging technologies, I specialize in building communities, crafting impactful content strategies, and leading growth experiments. I love mentoring founders and marketers who are ready to think outside the box and accelerate their growth.

I’ve designed and executed Go-to-Market strategies that have driven successful launches and sustainable growth. I’ve had the privilege of working closely with all the major Greek incubators, mentoring early-stage startups across various industries. I also bring my expertise to the classroom, having taught digital marketing and growth hacking in several colleges.

Beyond my hands-on experience, I’ve served as a judge for the Growth Hacking Awards and Content Marketing Awards in Greece, assessing innovative approaches to marketing and growth. Additionally, I’m deeply connected to the startup community as the official organizer of Startup Europe Week Athens, where I volunteer to empower local entrepreneurs.

With a career that spans online media, agencies, and in-house roles at tech startups, including as a CMO, I offer a holistic perspective on growth, from ideation to scaling. My mission is to share my knowledge and help others unlock their potential to achieve meaningful growth.

In just one sentence, why do you want to become a growth mentor?

I love the idea of connecting with like-minded people, and giving back to the community!

In your words, what does a growth mindset mean to you?

Be open, and creative, learn constantly. Try, Fail, Succeed, and try again.

If you could mentor a startup on one topic, what would it be?

Content Marketing Strategy, cause it’s super creative combines data and results, and it’s fun doing it.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Depends on the problem. But most of the time I start by analyzing internally what’s happening. With an audit. And then a competition audit for the external analysis. After that, I have a combination of data and experience that will lead me to the verdict. And then it’s brainstorming time!

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12. Ian Booth

Describe yourself

As an experienced product leader with a decade of expertise in Series A/B startups, I specialize in establishing growth foundations for long-term product success. I can assist you in maximizing resources, extracting key insights from data, crafting scalable strategies, and aligning impact with revenue.

In just one sentence, why do you want to become a growth mentor?

Help others challenge their assumptions, reflect on my own perspectives, grow my experience, and pay forward all the guidance I’ve received.

In your words, what does a growth mindset mean to you?

Understanding that you don’t have all the answers but that you have all the tools to find them out.

If you could mentor a startup on one topic, what would it be?

The new landscape of growth in SaaS and how to be strategic and efficient with your growth foundations to maximize your chance of long-term success.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

I use the Discover > Define > Develop > Deliver process combined with elements of Lean, Human-Centred Design, and Systems Thinking to experiment and validate hypotheses.

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13. Hammer Tsui

Describe yourself

As the co-founder of Maverick & Co., I’ve spent over 7 years building a global brand that redefines professional accessories for modern professionals. With a background in finance and a passion for entrepreneurship, I’ve led our growth across 90+ regions, selling over 100,000 bags worldwide. I’m here to share what I’ve learned about running a successful business, particularly with designers who want to expand their skills beyond the creative side. My aim is to help you bridge the gap between design and business strategy, whether it’s scaling your ideas, managing client relationships, or navigating entrepreneurship.

In just one sentence, why do you want to become a growth mentor?

I want to become a growth mentor to share my entrepreneurial experience and help others navigate the challenges of building a brand, fostering growth, and make some friends along the way.

In your words, what does a growth mindset mean to you?

Growth mindset is like a start-up mindset to me. Admitting that there are better ways of doing things, seeing things out there that we should keep looking and believe in ourselves that we are capable of improving without boundary if we believe so.

If you could mentor a startup on one topic, what would it be?

Entrepreneurship. A lot of other hard-skills can be more easily to learn but entrepreneurship involves a lot of inner battle within ourselves and having a healthy mindset is a key.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

I would first understand the context, gather all the relevant data, information via active listening. Uncover some underlying factors to go beyond surface level symptoms.

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14. Federico Fregosi

Describe yourself

I am VP of Engineering at Contino, a DevOps & Cloud transformation company. As part of the Senior Management Team, I lead a team of over 200 highly talented engineers from a range of disciplines and backgrounds. My focus is on building and motivating a collaborative and innovative engineering team.

I’ve operated in engineering leadership roles for years, focused on solution architecture and delivery on the three major public cloud providers: AWS, Azure, and GCP.

I am very active in the startup world, being a mentor for several accelerators in London and for Seedcamp, Europe’s leading seed fund.

In just one sentence, why do you want to become a growth mentor?

Building my network

In your words, what does a growth mindset mean to you?

Having different modes of working in different companies and stages. Adapting to the environment you’re working in.

If you could mentor a startup on one topic, what would it be?

Software engineering and system architecture

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Work it backward. From the solution work backwards to what should happen to make it work.

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15. Derrick Cramer

Describe yourself

A B2B Marketing leader who left Journalism for commercial pursuits, I’ve spent most of my career helping startups scale globally. I’m deeply passionate about technology and storytelling, so when I’m not growing ARR and pipeline you can find me doing amateur standup comedy or building various tech gadgets from PCs to home automation.

In just one sentence, why do you want to become a growth mentor?

I’ve helped B2B businesses grow through marketing and GTM for the last 15 years, starting my own business wouldn’t have been possible without support from other founders, so I want to help give back while I bootstrap my own SaaS.

In your words, what does a growth mindset mean to you?

How does what I’m doing right now get us from 0 to 1? And then from 1 to 10? What should I relentlessly focus my time and effort on while not losing sight of the big picture and long-term measurement? This near-impossible challenge defines a growth mindset in my mind.

If you could mentor a startup on one topic, what would it be?

Fighting to get investment in long-term marketing impact levers like brand, SEO, and partnerships alongside short-term sales activation.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Do we intimately understand our customers, and is the problem we’re trying to solve aligned with that? This applies to big strategic decisions (such as which international region to expand to), as well as focussed tactical challenges (like why our ad performance is below par).

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16. Alex Perelman

Describe yourself

I’ve been a startup founder for over a decade, and a software engineer for over two. I’ve gone through Y Combinator twice and have raised close to $3M in venture funding for my current startup. Before that, I was co-founder and CTO of an Andreessen Horowitz real estate startup where I led a team of over 80 people.

In just one sentence, why do you want to become a growth mentor?

I enjoy mentoring/coaching and I’d love to give back to startup founders.

In your words, what does a growth mindset mean to you?

It means staying curious even in the face of adversity and looking at challenges as an opportunity for growth.

If you could mentor a startup on one topic, what would it be?

A healthy mindset for founders and living an integrated life beyond the startup.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Asking questions that require deep introspection and radical honesty.

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Interested in becoming a growth mentor?

What we’re looking for:

• Growth marketers, product managers, and designers, with extraordinary track records of success
• Inspirational founders that have “been there and done that.”
• Friendly people that take joy in helping other people.
• At least 5 years of demonstrable experience working in growth.
• GrowthMentor is a #givefirst platform. You should be cool with mentoring for free until you have three reviews.