Review of the Top Growth Marketing Training Courses
A growth marketing course is a great way to transform – what else? – yourself into a T-shaped marketer. But where’s the best place to start?
Why not tackle a growth marketing training course? It can inspire you to master top growth strategies and rapid experimentation, discover the tools used to fuel growth, deep dive into mental models leveraged by rapidly growing companies, and more.
These are various options to choose from, most of which are delivered right to your laptop. Use a growth marketing course as a stepping stone to becoming a certified growth marketing professional.
We’ve sifted through hundreds of growth marketing courses to bring you a round-up of the best 14 courses.
Keep reading to find out.
Why is training important to learn growth?
Let’s face it, marketing is changing. Marketers no longer sit in a room and develop catchy slogans. They must now be more technical, more analytical, and take ownership of a huge section of the conventional customer funnel.
What does this mean?
Your traditional education and understanding of marketing are turning obsolete. Companies will no longer hire you to sit and stare at ad campaigns – they want you to plan, design, run your own campaigns, and most importantly influence and understand their products on a deeper level.
Growth marketing courses are for you if:
- You are passionate about marketing and want to learn in-demand growth hacking strategies.
- You want to make your way into marketing and land a gig.
- You want to apply growth techniques to your ventures and run campaigns just as a professional firm would.
Let’s take you through the best growth marketing courses. Mind you, prior knowledge of marketing isn’t a prerequisite.
Growth marketing training courses you should know about
Velocity Growth – Mastering Growth
Running a startup is tough. When you have to wear many hats, be it marketing, strategy, financials and products, it can be hard to see how and where to grow into. Mastering Growth is designed to help you put structure to the chaos.
Program Outline:
Building your Financial & Growth Model
We will go through the 4 components of building your financial model, how it’s outputs will fuel your growth model and how to get a month by month breakdown of what your business needs.
Customer Acquisition
Knowing what channels to be on, and how to execute on them well is crucial to getting your initial users. We will go through how to prioritize, how to set them up and how to make sure you can track their results.
Activation & Driving Intent
Being able to convert those users you have acquired is where your business will start making money. We will dig into user journey, user persona’s, activation metrics that matter as well as building reward loops.
Retention – The Pillar of Growth
Keeping users around is the most efficient way to scale and grow your business. We will dive into NRR, Churn and what to do about it and how to build cohort reports that give you a real-time view on how your business is retaining users.
Experimentation & Growth Process
Speed of learning is the secret weapon of startups. We will run through how to rank and run experiments, statistical significance, when to use A/B tests and so much more that you can use on any part of your business.
It’s the #1 growth marketing course on this list for a reason. It’s rock solid.
- Founder: Craig Zingerline – check out his profile on GrowthMentor (check out his reviews, wow!)
- What you’ll learn: Building a strong holistic growth model, customer acquisition, activation, retention, experimentation & more
- Who’s it for: Founders, growth marketers, traditional marketers looking to get into growth, growth-minded product managers
- Register: You can register here
- Time to complete: Up to 6 weeks
- Price: $1,000 one-off or free for members ($1,500 annual, $149/month)
Growth Mentor members receive 10% off any membership at Velocity Growth using the code GROWTHMENTOR10.
Bethany Schoengarth, HealiumThis isn’t fluff material. The pace of the class was perfect enough to give us time to apply the actions between each session. As a young company, you probably don’t have a lot of resources to throw around, but this is worthy of investment.
CXL – Growth Marketing Minidegree
Are you serious about building your growth marketing skills?
Ready to put in the work required to complete a mini degree?
This extensive certification program by CLX Institute is for you. After completing 7 cumulative tracks and 113h 39 minutes of video courses, you’ll have mastered the methodologies and processes top growth executives leverage to drive companies like InVision and Lyft.
This practical, hands-on curriculum teaches you the right skills for the marketplace. Watch video lessons, use resources like checklists and spreadsheets, and complete practice exercises to unlock the certification tests.
The course is taught by top industry practitioners, including John McBride, Paul Boag, Morgan Brown, Sean Ellis, and others.
- Founder: CLX Institute
- What you’ll learn: Growth marketing foundations, data and analytics, channel-specific growth skills, and growth program management
- Who’s it for: Full-stack marketers, UX folks working with data, and people who want to join growth teams
- Register: You can register here
- Time to complete: Depends on how many hours per week you can put in. If you have 2-4 hrs / week available for learning, it might take you around 10 months. If you can do 10-15 hrs / week, you can knock it out in 3 months
- Price: €1449.93 for the first user and €289.21 for each additional user
Josh RCXL didn’t just help me grow, it changed my life. When I decided to pursue digital marketing, I knew I would have to find education from a reputable source, not a fly by night marketing guru. CXL has led to more professional growth than any other year of my life. The best educational investment I have ever made.
Reforge – The Growth Series
Originally developed by Brian Balfour, The Growth Series teaches the main elements of growth from acquisition and retention to habit formation and psychology.
Instead of covering hacks, tips, tactics or tricks, the course teaches proven, actionable frameworks from the fastest-growing companies – to help you build a powerful engine for your company.
It also features several up-to-date examples, real case studies, and private conversations with leaders from companies like Netflix, Uber, Dropbox, Slack, and others.
Reforge allots slots within the program on a first-come, first-served basis. To get the most out of the course, you should spend at least 5 hours per week; 2-3 hours on course content, 1 hour applying the frameworks, 1-2 hours participating in an in-person or online event.
- Founder: Brian Balfour
- What you’ll learn: Retention and engagement, acquisition strategy, monetization, growth models and user psychology
- Who’s it for: Product managers, marketers, designers, engineers, data analysts, and more that are new to growth
- Register: You can apply here
- Time to complete: You have 4 or 6 week option
- Price: $1,995 per year
Jessica Dublin, Senior Product Manager InVisionThe Growth Series is an excellent deep dive into growth, with so much packed into just six weeks. The in-person sessions were invaluable and the interviews with growth experts were mind-blowing. I’ve already been able to apply the concept of loops to my work. Some of the connections I made with peers in growth have been the cherry-on-top
General Assembly – Digital Marketing On-Demand
Want to indulge your curiosity or enhance your job performance?
This course offers a fun, flexible learning path to skill up your digital marketing fundamentals.
The expert-crafted lessons and easily accessible mentors will help you upscale your professional toolkit. Upon completion of the program, you’ll have acquired core digital marketing skills, launch brand acquisition, and retention campaigns and improved your resume.
Other benefits include 53 unique lessons, 1-on-1 mentor sessions, 12-month access to General Assembly’s platform, and downloadable lesson guides. The program also includes a bonus Certified Marketer Level 1 (CM1) study guide, assessment, and practice assessment, all worth $200.
- Founder: General Assembly
- What you’ll learn: Customer insight, CRM, analytics, marketing technology and marketing channels
- Who’s it for: Digital marketers
- Register: You can register here
- Time to complete: 12 to 24 weeks depending on your schedule
- Price: $950
Ophira Edut, Co-owner of a global astrology brand - The AstroTwinsI launched my content marketing campaign to great success. This experience has already paid for itself. Thanks again for all the awesome guidance. It’s been phenomenal!
Demand Curve – Growth Marketing Full Course
The Demandcurve course will help you cover the full breadth of growth marketing – with each experience tailored to your market and company.
This self-paced course will dive into your landing pages, Google Ads, Facebook Ads and emails, correct errors, and suggest better ideas.
Once you register, you access the entirety of its curriculum for 1 year, extended access to a team for deeper feedback and growth instructors for 6 months.
You also have the option to purchase individual sections of the course. On average, you need 2-3 months to complete the course.
- Founder: Julian Shapiro, Neal O’Grady, and Justin Setzer
- What you’ll learn: Customer acquisition, growth strategy, analytics and tracking, user onboarding and landing pages
- Who’s it for: Founders and business owners, junior marketers, startup employees and senior marketers
- Register: You can register here
- Time to complete: 6 weeks
- Price: $250 per month for 6 months or $1,200 if you pay upfront
Masha Reutovski, Senior Marketing Manager, MicrosoftWorking with Demand Curve was a game-changer — the global team has gotten enormous value out of the work they’ve done with us. They’ve revamped how we think about lead generation via email and ads, and taught us a new rhythm around approaching and nurturing customers.
GrowthTribe – Growth Marketing Immersive
GrowthTribe is a popular brand in the growth marketing space, and its 6-week course is a good stepping stone to being a growth hacker.
Throughout the course, you’ll delve into the cutting-edge growth processes, mental models, and frameworks used by fast-growing companies.
The course starts with a personal capability scan to identify your strengths and main improvement points. You’ll then receive lifelong access to the course content via its online learning environment.
The course includes 6 weekly live online training sessions, 3 personalized coaching sessions with a mentor, and bonus study tracks to help you apply the concepts.
- Founder: Growth Tribe
- What you’ll learn: The fundamentals of growth hacking, channels for growth, soft and hard data, acquisition & beyond, and how to fit growth in organizations
- Who’s it for: Companies and aspiring growth hackers
- Register: You can apply here
- Time to complete: 2 to 4 hours per week for 6 weeks
- Price: €995 or pay in 4 instalments of €249 each
Danielle Beltran Global Brand Head of AnalyticsThis course is a must to drive change in Organizations. Great content to speed up innovation and customer-centric focus.
GrowthHackers – Growth Master Training Course
Taught by Sean Ellis, this self-paced course teaches you the fundamentals of becoming an effective growth master.
Seal shares the best practices for leading a team to drive a growth process that drives results.
To get certified, you must score at least nine correct answers in the 10-question exam. The course curriculum is broken down into 8 sections, each of which covers a specific aspect of growth marketing.
- Founder: Sean Ellis
- What you’ll learn: Keep your team engaged in growth, follow up after each growth meeting, conduct an effective growth meeting and accelerate your team’s testing for optimal growth learning
- Who’s it for: Aspiring growth masters
- Register: Enroll in course here
- Time to complete: It is a completely self-paced online course – you decide when you start and when you finish
- Price: $370.76
Growth Hacking University – Growth Hacking For CEOs
Founded by GrowthRocks, the Growth Hacking University consists of leading professional that share their expertise and their learnings from their extensive working experience and have only one goal: to make you a “π-shaped” Marketer!
Their workshop consists of practical hands-on workshops on Growth Hacking tactics and strategies and will hellp you learn a new way to grow your business and get a tone of examples that worked from the instructors growing companies around the world.
- Founder: GrowthRocks
- What you’ll learn: Knowledge of Growth Marketing, access to valuable real-world examples and programming code, actionable tips and tactics for your startup’s marketing plan
- Who’s it for: Division Managers, CEO of a company or department, CMO in a startup, Serial Entrepreneurs, Product or Innovation Managers, Head of Engineering
- Register: You can register here
- Time to complete: 4 weeks for a total of 21 hours
- Price: Starts at $1500
Olga Patsi, Marketing and Sales ExpertI feel very lucky to study in Growth Hacking University with Theodore Moulos. It was an amazing experience. Even the online courses were amazing and the graduation online course rocked!
Segment – Growth Masters
Founded in 2011, Segment is a customer data infrastructure (CDI) platform. It is a service that collects, stores and routes data from users to hundreds of tools and digital properties.
Last year, Segment helped companies implement 86,551 tools, save over 4,000 years of engineering time, and process about 130,000 user events per second.
Growth Masters is one of their many couses, in which the product and growth experts featured in the video lessons have founded or worked at some of the most innovative companies in the world, including Airbnb, Uber, Slack, Pinterest, and Intuit. With that experience they are the most capable of taking their proven strategies back to your team.
- Founder: Calvin French-Owen, Ian Storm Taylor, Ilya Volodarsky, Peter Reinhardt
- What you’ll learn: The fundamentals and cutting-edge tactics of product management and growth
- Who’s it for: Product Managers
- Register: You can register and get free demo here
- Time to complete: You can complete it anytime you want. The course includes 27 on-demand (pre-recorded) lessons 15 to 45 minutes each
- Price: Starts at $120 per month for teams, but there is custom pricing for businesses
Skillshare – Basics of Growth Marketing
Skillshare is a learning community for creators that helps them explore thousands of hands-on creative classes with one inspiring membership. In this class Skillshare provides a quick growth hacking course that is suitable for beginners in the field in helping them get an overview of growth marketing.
It also includes a practical workshop from companies like Uber, Quora, Airbnb, Zillow, Youtube and many more in order to learn the best practices and become a Growth Hacker.
- Founder: Michael Karnjanaprakorn and Malcolm Ong
- What you’ll learn: Develop your own growth strategy and carry out your first growth hacking experiment
- Who’s it for: Beginners in growth marketing
- Register: You can sign up here
- Time to complete: 1.5 hours
- Price: You have to purchase the membership that costs $15 per month
One Month – Learn Growth Hacking
One Month is an accelerated learning platform designed to empower people to change their lives by learning real-world skills, in a short amount of time.
In this course, you will learn the best growth hacking techniques and practices of today’s most popular companies, including Facebook, Dropbox, Zynga, LinkedIn, Pinterest, and Appsumo.
- Founder: Mattan Griffel
- What you’ll learn: Customer Acquisition, Conversion Rate Optimization, The Lean Marketing Framework, A/B Testing and Lean Analytics
- Who’s it for: Complete beginners, Promotion seekers, Entrepreneurs & Founders, Marketers and Engineers
- Register: Enroll now here
- Time to complete: Self-Paced but there is a total of 6+ hours of course videos
- Price: $199
Andrew DuMont, EIR @betaworksBy far the best advice on Growth Hacking.
Maven – Grow your mobile app to thousands and millions in users & revenue
Maven is a new platform for cohort-based courses started by the founders of Udemy, altMBA and Socratic. Contains over 400 courses designed to supercharge your career, get you promoted or help you learn a life-changing skill.
The course named “Grow your mobile app to thousands and millions in users & revenue” is brought to you by Ekaterina Gamsriegler, who has 13 years of experiense in growth and marketing as operator and leader.
- Course made by: Ekaterina Gamsriegler
- What you’ll learn: Decide which parts of the app growth funnel and methods to focus on, develop your user acquisition strategy and test the marketing channels’ mix, build a roadmap of monetization experiments, explore other growth loops
- Who’s it for: Founders of Seed-Series A/B Startup, Marketers
- Register: You can register here
- Time to complete: 2 weeks
- Price: $449 USD
Peter Antonov, Founder and CEO @Shopmywork.comEkaterina was excellent at diving into marketing channels for my startup’s growth. She was also able to do something so few professionals in marketing can, provide estimates for different campaigns I could run. On top of being up to date with the nitty-gritty details of marketing channels, she’s also a great leader who can communicate outcomes.
Maven – The Lonely Marketer’s Guide to Startup Growth
Are you a Marketing or Growth lead or Startup founder looking for 10x impact?
Well, then this course is for you. It is designed to help you elevate your startup marketing strategy from “spray and pray” to a laser-focused growth system.
The creator of this course, Lisa Kennelly, is an experienced growth and marketing leader and hands-on startup operator at Klarna and Fishbrain. She build this knowing how lonely and challenging it is to drive growth in a scaling company with targeting marketer or founder whose job is to “grow the consumer business”.
- Course made by: Lisa Kennelly
- What you’ll learn: Create a marketing plan, manage stakeholder conversation, identify critical growth channels, prioritize your time and energy
- Who’s it for: Marketing leads, Growth leads, Startup founders
- Register: You get notified about the next cohort by sending your email here
- Time to complete: 5 days
- Price: €500 EUR
Lucy Walker Founder, AM InsightsLove her energy and she always gives straightforward feedback that reflects where you are, and what resources/time you have available.
GrowthMentor Video Library
Want to get actionable strategies from over 50 of the world’s leading growth leaders?
GrowthMentor Video Library offers exactly that. From proven marketing systems and actionable growth playbooks to exclusive insider strategies, there’s a lot to walk away with from this library of video content.
The speakers have been instrumental in growth at companies like Google, IBM, Atlassian, and Typeform.
The video content is from some of the best minds in growth, including Edwin Abl, Jess Bahr, and Tim Cakir.
Some of the hot topics include Levers for Sustained Growth, How to Build a Growth Team, Pain Point SEO, Organic Quora Marketing That Converts, A Startup Approach to Enterprise Growth: The IBM Story among others.
- Founder: Foti Panagio
- What it does: Offers exclusive content on topics like product-led growth, data and analytics, growth frameworks and bootstrapped growth
- Who’s it for: Anyone who wants to transform their business
- Register: You can register here
- Time to complete: There is no specific time
- Price: Free for GrowthMentor Pro members
Marta Olszewska - Former Head of Marketing @PiktochartAnd then there’s Growth Mentor Summit which is something else entirely. Imagine a virtual conference where you can watch (and replay) talks from over 50+ growth leaders on any marketing topic you’d like, all from the comfort of your home.
Conclusion
There you have it, the best growth marketing training courses.
All courses are self-paced and delivered online. Remember, mastering growth marketing takes time – but is worth every coin and minute.
Don’t train too much and implement nothing. Work in bits while focusing on active learning.
This way, you will watch a module, note the key points, apply the knowledge, and talk to a mentor if you need assistance.
Why not give one of these courses a shot? They are worth your effort.
Growth Marketing Courses FAQs
A growth marketing course is a great way to transform yourself into a T-shaped marketer, by mastering top growth strategies and rapid experimentation, discovering the tools used to fuel growth, deep diving into mental models leveraged by rapidly growing companies, and more.
- Velocity Growth – Mastering Growth
- CXL – Growth Marketing Minidegree
- Reforge – The Growth Series
- General Assembly – Digital Marketing On-Demand
- Demand Curve – Growth Marketing Full Course
- GrowthTribe – Growth Marketing Immersive
- Growth Hackers – Growth Master Training Course
- Growth Hacking University – Growth Hacking For CEOs
- Growth Mentor – Video Library
