Here are the 29 Growth Mentors of March 2022

1. Alexandra Cote

Describe yourself

Hi there, I’m Alexandra, a SaaS growth marketer and product-led growth advocate with a passion for product marketing wonders, content marketing, conversion rate optimization, artificial intelligence, and keyword research (Hooray for SEO!).

I strongly support permission marketing and earned media so you won’t have to burn your money on unnecessary ads. More than anything, I love working with online communities to find new and unique ways to develop businesses through growth hacking.

I’ve worked with companies in the productivity, HR tech, MarTech, and open-source space. But I def love talking to founders from all industries, B2B though.

In just one sentence, why do you want to become a growth mentor?

To help companies [especially startups] avoid making mistakes as they’re launching and promoting their brand.

In your words, what does a growth mindset mean to you?

Taking your most successful channels and scaling them organically at a rapid pace.

If you could mentor a startup on one topic, what would it be?

Content Growth

Describe an out of the box solution to a complex problem that made you proud of yourself?

With one of the SaaS companies I worked with we strictly focused on organic growth methods and didn’t have any budget to spend on ads or design creation.

So we made use of pre-existing videos from SMEs and included those in our blog posts. This helped us rank super high within Google’s Video search results. Without any video creation from our side. And, yeah, the video link in there actually leads to your article.

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2. Alina Lysychkina

Describe yourself

Hello! I’m Alina — I’m a result-oriented and empathic performance enthusiast with 7+ years of proven experience in 360-performance strategies as well as in building and leading teams.

I’m totally a geek at customer journey mapping as well as at analyzing data and adjusting tactics to a funnel. Successfully operated an 8-digit budget. Skilled in the Leadership Mentoring Foundation as a Mentor.

I would love to share my knowledge and to reveal the secret on how to base every decision on data, logical reasoning, strategic thinking, and business experience.

In just one sentence, why do you want to become a growth mentor?

Becoming a mentor for Women Leadership Foundation I observed an awesome personal and career growth of my mentee as well as experienced development of my ability to share knowledge motivate and encourage others. As I am keen on digital marketing and spend thousands of hours on building strategies, tactics, and implementations for different businesses I would like to assist others in finding ways to grow their businesses or to grow professionally. I would also like to grow my professional network by connecting to different people from all over the world.

In your words, what does a growth mindset mean to you?

A growth mindset to me is an openness to change the way you act, learn and think. It means being open-minded to improve your skills and develop an environment you are in with curiosity, constant testing and learning.

If you could mentor a startup on one topic, what would it be?

How to adjust your performance mix to your customer journey and sales funnel.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Designed and implemented a performance mix for an e-commerce company that included a wide marketing mix, A/B tests, marketing automation, e-mail marketing, and UX/UI analysis that increased conversion by 52% and an income by 300% YoY.

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3. Anna Fedotova

Describe yourself

Hey there, I’m Anna, and I help companies navigate the messy landscape of data and product analytics! In the past 5+ years, I’ve worked for a number of digital startups and scaleups as one of the first joiners of the data department. This gave me a lot of exposure to a wide range of problems, from defining activation for a B2B SaaS product to choosing the right data infrastructure for a B2C online learning platform. I am passionate about education and I love to explain complex concepts in an easy-to-understand way.

In just one sentence, why do you want to become a growth mentor?

I want to help people navigate the messy world of data and product analytics (I wish I had someone to help me when I was just starting).

In your words, what does a growth mindset mean to you?

Starting with a hypothesis and testing, testing, testing until finding the right recipe for success.

If you could mentor a startup on one topic, what would it be?

Product Analytics

Describe an out of the box solution to a complex problem that made you proud of yourself?

Building a self-serve funnel calculator for product and marketing teams to assess how a projected change in one metric will affect the overall conversion in order to prioritize their roadmaps.

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4. Augusto Rozo

Describe yourself

First, I became an entrepreneur when I was 22. Then, I explored the corporate world for a decade. Knowing the best of both worlds, I am ready to share my multi-disciplinary and cross-cultural experience. To help others discover opportunities, foster partnerships, and trust in themselves.

In just one sentence, why do you want to become a growth mentor?

One of the most satisfying experiences of my 20-year career has been to facilitate the growth of people around me.

In your words, what does a growth mindset mean to you?

Becoming today a better version of yourself yesterday. Identifying opportunities where others see obstacles. Staying on-route when others lose track. Working towards ambitious goals while helping others enjoy that ride.

If you could mentor a startup on one topic, what would it be?

Fearlessness and opportunity identification.

Describe an out of the box solution to a complex problem that made you proud of yourself?

When I was 22 and realized that most jobs for fresh graduates were underpaid and difficult to get, I did not hesitate to start my own venture with $80. This company eventually ended up employing 15 people and selling its products to 25 countries. Not a bad record for my twenties!

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5. Ben Wise

Describe yourself

I am currently the Head of Programmatic Media at Google Canada, leading a sales team across go-to-market strategy and execution for top advertisers and agencies across the country.

In just one sentence, why do you want to become a growth mentor?

Passionate about helping startups grow and want to share my skills and experience to enable them.

In your words, what does a growth mindset mean to you?

A growth mindset is the desire to be a better version of yourself tomorrow than you were yesterday.

If you could mentor a startup on one topic, what would it be?

Sales. This is where I have the deepest expertise and the biggest driver of growth for most companies.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Faced with the challenge of influencing cross functional sales partners, I led the development of a new internally branded program that increased seller engagement significantly within one quarter.

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6. Bjarn Brunenberg

Describe yourself

Hi, I am Bjarn. Experiment lead at TomTom and responsible for developing and accelerating growth in the Ecommerce team. I do that by building, scaling and improving the experiment process across teams. My superpowers are CRO, A/B testing, and experiment management.

In just one sentence, why do you want to become a growth mentor?

Eager to help growth-minded professionals in their journey of getting success.

In your words, what does a growth mindset mean to you?

Having a growth mindset means that you’re able to adapt. Being able to learn and unlearn. Looking for continuous improvement, and turning failures into learnings. You are strategic, adaptable and eager to learn new things to drive success forward.

If you could mentor a startup on one topic, what would it be?

Experiment management / Growth management – many are getting this wrong while it’s the growth foundation of long-term success.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Once we were short on hitting our revenue target. The product that we were selling was based on a monthly subscription – but was underperforming.

After some MVP price testing (monthly vs yearly), we found out that the interest in a yearly subscription was much better than expected. After calculating its potential, we changed it into a yearly subscription with a compelling offer. The result was that the yearly did not only result in hitting our target but also decreased churn and increased CLTV. A win-win!

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7. Borja Prieto

Describe yourself

I am a guy willing to share my Growth & Product journey advising people like you with best-in-class strategies and tactics to help your company grow better.

In just one sentence, why do you want to become a growth mentor?

I love helping people become better versions of themselves, both professionally and personally.

In your words, what does a growth mindset mean to you?

For me, a growth mindset means having a methodological and scientific approach to know what growth levers you have to pull to, well, grow your business in the best possible way at each stage of the company.

If you could mentor a startup on one topic, what would it be?

Growth Marketing. Because having a holistic and integrated vision of the entire marketing strategy is key to success.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself?

So at Databox. They were struggling with their blog conversion rates. They didn’t have the bandwidth from the DEV team to do something “complex” and they needed to act ASAP to increase conversion rates.

I told them to change all the CTAs and promote some of the templates they had in their template gallery already (product-led content). They increased CTAs Click-Through-Rates by 500% and Signups by 20% in the first 4 months.

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8. Edwin Plotts

Describe yourself

I think deeply and around corners. I’m an optimist with an inclination to stress-test ideas and strategies. Having recently grown pawlicy.com’s organic traffic from 200/mo to 130,000/mo in less than a year, I’m happy to share SEO advice. I’m also well experienced in PPC. For those of you here that know Michael Taylor, I was lucky enough to learn directly from him (& Jon Brody) for 4 years and I’m thankful for everyone who’s taught me along the way – and I’m ready to give back 🙂

In just one sentence, why do you want to become a growth mentor?

Teaching is the best way to understand more deeply.

In your words, what does a growth mindset mean to you?

Growth mindset = looking to find the most impactful levers to drive repeatable growth, with an optimistic attitude and passion for learning from data & experimentation.

If you could mentor a startup on one topic, what would it be?

SEO

Describe an out-of-the-box solution to a complex problem that made you proud of yourself?

• Problem: New site (no domain authority) needs to drive organic traffic in a competitive space.
• Creative Solution: Partner with website builder companies in our niche to include our site as a resource on their clients’ templates.
• Result: 130+ backlinks from local business websites that told Google we know what we’re talking about and help our content get the push it needed to rank.

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9. Gary Bongiorni

Describe yourself

Hey I’m Gary, I lead digital marketing and growth efforts globally at American Express Global Business Travel. I’ve been blessed to have some pretty sharp mentors over my 15+ years career and I’d love to give back to the next generation of marketers. My experience stretches across B2B and B2B2C segments in the consumer goods, financial services, travel and SaaS industries. Hit me up if you’re looking for some marketing, growth or career navigation advice.

In just one sentence, why do you want to become a growth mentor?

When I reviewed the last few years, I’ve had a lot of success, and not enough giving – that is changing – it’s time I contribute my skills and knowledge to the next generation of marketers.

In your words, what does a growth mindset mean to you?

Very little in life is irreversible, and a growth mindset is fidelity to the acceptance that no matter what comes up, personally and professionally, that the only way out is through.

I try and remember this a lot during my work day, no matter whether I’m doing mundane task I’d rather not do, or something more challenging like launching in a new market.

If you could mentor a startup on one topic, what would it be?

I live and breathe demand generation. It’s a skillset I really have mastery in. I enjoy it so much as it encompasses multiple facets of marketing that I adore such as strategy, customer sentiment, campaign creation and reporting and optimization.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself?

We had massive problems with revenue performance reporting and oddly there wasn’t an out-of-the-box solution that had the capability to report on the metrics we needed.

I was dumbfounded that it wasn’t out there so I partnered with our agency to create a custom reporting tool which they are now marketing to other customers.

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10. George Brown

Describe yourself

I’m a data-driven growth marketer with 10 years experience, ranging from successful start-ups to multi-nationals across 5 different markets. I’m happy talking data stacks through to helping to build a future proof growth team.

In just one sentence, why do you want to become a growth mentor?

I love the process of teaching and passing on experience. It’s always a reciprocal process as well so you learn as you help which is great!

In your words, what does a growth mindset mean to you?

It means putting product & service first and then doing everything you can to grow your loyal fanbase.

If you could mentor a startup on one topic, what would it be?

That there is no silver bullet to success, its a lot of little things done right that wins!

Describe an out of the box solution to a complex problem that made you proud of yourself?

I have a client that owns and operates a floatation therapy business. One of their biggest problems is that people are nervous about the experience. Rather than do the usual marketing video with models looking tranquilly at the horizon we used a GoPro to film the whole experience. Conversion rate went up 18% with that video in the channel mix!

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11. Ishan Khurana

Describe yourself

I’m an open-minded professional with a willingness to learn and quickly adapt to any situation. While having lived in five countries and being part of internationally diverse groups of students, I am skilled in intercultural communication, which makes me a very approachable person. I thrive in a high-pressure environment and have the ability to think on my feet. I value the insights generated from data and data analysis is central to my ideation and decision making process.

In just one sentence, why do you want to become a growth mentor?

I have the passion to connect with entrepreneurs, learn about their projects, help them achieve the initial growth, and guide them towards sustaining it.

In your words, what does a growth mindset mean to you?

A growth mindset really entails not quitting the cycle. The cycle of growth starts with a hypothesis or an idea, then testing the idea, executing it, and only then making a data driven decision to continue working on it or not. The most important skill in this process is patience and perseverance.

If you could mentor a startup on one topic, what would it be?

Founder’s Ego. I believe this is the biggest hurdle faced by entrepreneurs on their journey to success. Letting go of the founder’s ego is a very challenging step, which involves expanding the personal comfort zone. However, this challenging step can have a great contribution towards the long term success and progress of a startup.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Bringing an app to the ranking charts on the app store with almost no marketing budget.

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12. Jen Bryan

Describe yourself

My name is Jen Bryan and I am the CMO & Co-Founder of LAUNCH Growth University & Founder of JDigital.ie and creator of LinkInBio.ie. I specialize in helping businesses achieve growth through paid acquisition channels by helping teach best practice for getting optimal conversion rates and ROI. I operate in a frank and transparent way that gives founders insight into how to get their paid advertising strategy right.

In just one sentence, why do you want to become a growth mentor?

I want to help other entrepreneurs find success with their growth strategies – in particular paid acquisition which is my specialist area.

In your words, what does a growth mindset mean to you?

A growth mindset is one that is not afraid to experiment, potentially fail, learn and get up and do it all over again until something clicks.

If you could mentor a startup on one topic, what would it be?

Paid acquisition. I believe there is a lot of false information and “hacky” tactics out there that just don’t work. It’s not a one size fits all and it requires a deeper look to assess if it will work for your business.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Problem: Create a high volume of high-quality content (7 pieces of video content per week) in a time-constrained environment.

Solution: We set up for a podcast recording with a video camera and pre-determined a set of 7 questions to touch on. These questions lent themselves to the edit afterwards to achieve 7 videos for social with high value content. Added bonus: We had a podcast, transcript blog post and YouTube channel from the long form content achieved from the process.

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13. Jon Chui

Describe yourself

For 10+ years I lived & breathed mobile.. worked on top 10 App Store apps (Google Maps, Gmail, Google search) as well as a bunch that didn’t see the light of day. The pressure took it’s toll finally & I followed the “burnout track” and took 6 month sabbatical (that would later turn into almost 3 years). I’m now starting an agency that helps organizations and companies who are dedicated to helping communities grow together.

In just one sentence, please tell us why you want to become a growth mentor?

My background is more growth hacking from an engineering perspective. Ex-Google, (Google Maps, Inbox by Gmail, “What Song Is This?” on Android) and 15+ other iOS/Android Apps. I love helping ppl!.

In your words, what does a growth mindset mean to you?

It means not giving up when things are hard. It means not being in a “judgemental” space but having the curiosity and suspending judgement enough to ask what really happened… conscious effort to be a better person than the day before.

If you could mentor a startup on one topic, what would it be?

Engineering & product management

Describe an out of the box solution to a complex problem that made you proud of yourself?

Google’s sound search was only in 22 countries – I went to talk to legal and figured out there was no reason why we couldn’t get into 66. Submitted a PR that afternoon & launched in to canada and mexico 😉 . We were also not using the 2 second buffer from “ok google” – and with one PR, i cut down the latency so that ppl got their results up to 2 seconds faster! All in one PR.

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14. Kelly Saltzman

Describe yourself

Hi, I’m Kelly, nice to meet you!

Quick tl;dr on me I am a Shopify Growth Manager, on the side I am a Growth Marketing Advisor and I founded an e-commerce brand in 2018 and exited in 2021. In my space time, I’m at the gym, painting, or going on hour long walks!

A layer deeper.

In 2018, I completed my MBA at the Schulich School of Business

In 2018, along with my partner, I founded an eco friendly & ethical apparel brand.

By day, I help businesses succeed by building long term sustainable growth programs

In the evenings, I support start ups and scale ups build their own growth loops and unlock their full potential

I enjoy going to the gym every day to stretch by body after long days at the computer.

I’ll never turn down a walk!

In just one sentence, please tell us why you want to become a growth mentor?

My mentors are a huge reason that I am where I am today, I want to pass on this knowledge and encourage this support system.

In your words, what does a growth mindset mean to you?

We are not static. There is no skill you can’t learn, no weakness you can’t improve. While we all can’t be the best at everything, it’s crucial too push ourselves to be the best version of ourselves. Mind over matter, our biggest obstacle is often ourselves!

If you could mentor a startup on one topic, what would it be?

Growth Marketing, Strategy

Describe an out of the box solution to a complex problem that made you proud of yourself?

At Shopify, we had built several tools to support businesses get started before they actually joined Shopify. For example, a logo making tool, or a business name generator, etc. This set of ~30 tools all were being built as a ‘house of brands’. Meaning, they didn’t fall under the Shopify brand, but instead had their own brand. While these tools were really successful on their own, we struggled to convert these users to Shopify.

Through exploration, ideation, and experimentation, we uncovered that the friction to move from the tools to Shopify was caused in introducing Shopify in the middle of the ‘Logo Maker’ brand experience. This caused a lot of bounce.

By introducing Shopify much earlier in the experience, we were able to minimize bounce rate when it was appropriate to then attempt to convert these users.

This not only improved the user experience, but also helped transition them from Brand A to Brand B without friction or confusion.

The key here was (a) exploration of our key problems (b) problem identification (c) hypothesizing (d) test & iterate.

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15. Kristie Holden

Describe yourself

I’m a Marketing Consultant for B2B SaaS startups. I specialize in helping companies position their value in a way their target buyer actually understands so they have more qualified leads and higher conversion. I consult on go-to-market strategy, content strategy, and optimizing demos for higher conversion. I have 8 years experience in B2B SaaS (used to oversee marketing, sales, and onboarding at a SaaS startup before starting marketing consulting).

In just one sentence, please tell us why you want to become a growth mentor?

To help tech startups, learn, network, and if it ends up turning into clients – even better.

In your words, what does a growth mindset mean to you?

A growth mindset means being open to creative possibilities and ideas. It means letting go of self-imposed limitations on your goals and what’s possible to achieve. Sometimes that means being okay with other people thinking you’re crazy because of what you believe is possible.

If you could mentor a startup on one topic, what would it be?

I’d love to mentor startups on Positioning. I think Positioning is such a foundational piece to marketing that a lot of people don’t understand and/or they skip. I teach Positioning starting with market research using the Jobs-To-Be-Done framework (not just Googling competitors). The impact is more qualified leads, higher conversion, and often higher retention b/c it helps bring clarity to what needs to be on the product roadmap. Can you tell I’m excited about this topic? lol

Describe an out of the box solution to a complex problem that made you proud of yourself?

A client of mine has a 2-sided app and the “chicken or egg” problem (how do you get partners without users on the platform? how do you get users on the platform without partners? Plus potential partners don’t want to join until they see the success previous partners have had). We decided to partner with an agency through our network to get onboarded in the platform and generate content so the app wasn’t empty for new partners or users. It’s a win-win b/c they have tons of content and they’re happy to get their content out and didn’t have high expectations in this early stage.

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16. Kritika Jalan

Describe yourself

I have been in the data storytelling industry for almost a decade now. Helping products at different stages set up their analytical backbone and drive strategies at all levels with the backing of data. Helping software products with their product and growth strategies. Pushing businesses forward with data-backed decision-making, rigor, and strategic moves.

An advocate for product-led growth and customer-centric lean development.

In just one sentence, please tell us why you want to become a growth mentor?

It is a community of smart people who’ve done things, why wouldn’t everyone want to be here.

In your words, what does a growth mindset mean to you?

To me, it means you can change the reality and do better, each day, each quarter. Learning never stops and there’s always something new that can propel progress.

If you could mentor a startup on one topic, what would it be?

Data-Driven Growth

Describe an out of the box solution to a complex problem that made you proud of yourself?

At one of the 30 YO organizations, I built an advanced excel tool that helped automate a mundane time-consuming task. This thankfully brought down the time taken to do the task from a few days to under 2 mins.

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17. Lea Mariani

Describe yourself

My name is Lea and I work in Product Marketing. I have experience with global brands as well as startups. I’m very data driven and love the challenge of performance measurement.

In just one sentence, please tell us why you want to become a growth mentor?

I want to share my experience, and be confronted to different challenges.

In your words, what does a growth mindset mean to you?

Working with a growth mindset to me means always questioning everything, constantly experimenting with scale in mind, and being willing to be wrong and quickly adapt when that’s the case.

If you could mentor a startup on one topic, what would it be?

Problem solving and iterative experiments

Describe an out of the box solution to a complex problem that made you proud of yourself?

I once worked on a project where all the content creation and campaign management was done manually, resulting in long hours, lack of agility, and a very low team morale. I was able to identify areas where the processes could be improved, implemented a database of content to help build ads automatically, developed templates on a new onboarded software to reduce build time, and through a large continuous experiment strategy, identified best practices to simplify campaign management. Hours needed for this project were reduced by 60% and customer engagement with the ads increased by 13%.

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18. Mahti daliparthi

Describe yourself

Hello! I am a senior product manager with 10+ years of experience, looking to give back to the community. I would love to coach on the topics of product-market fit, dealing with ambiguity, and finding a career path you love. Looking forward to connecting!

In just one sentence, please tell us why you want to become a growth mentor?

I’m passionate about building great products, and helping people on their career journeys!

In your words, what does a growth mindset mean to you?

Growth Mindset begins with curiosity and an open mind. Growth Mindset means willingness to learn, ability to change your mind, and being comfortable with the unknown.

If you could mentor a startup on one topic, what would it be?

Mindset

Describe an out of the box solution to a complex problem that made you proud of yourself?

I was working on a hardware product that was showing a downward sales trend, I talked to customers to understand the root cause and increased growth of the product by simply re-branding and creating a new application guide for a new problem in the market.

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19. Marc von Brockdorff

Describe yourself

I’m Marc von Brockdorff. I have a background in engineering but have always been passionate about SaaS startups. I co-founded Hotjar in 2014 and today it has 240+ team members from all around the world and has a product that is used by almost 1,000,000 websites globally. It was recently acquired by ContentSquare.

I love turning ideas into real, profitable businesses and it would be great to have the opportunity to help others who are trying to do so.

In just one sentence, please tell us why you want to become a growth mentor?

I co-founded Hotjar, a company that now has a fully distributed team of 240 (and growing), has a product that is used by almost 1,000,000 websites globally, and was recently acquired by tech giant ContentSquare.

In your words, what does a growth mindset mean to you?

Having a growth mindset means putting all your ego aside and accepting that there’s always more for you to learn. It’s also about continually challenging yourself and moving outside of your comfort zone to broaden your experience.

If you could mentor a startup on one topic, what would it be?

Team building. In Hotjar’s early days, I was in charge of building our product & engineering department. Throughout the years, I gained experience in hiring, org design, process creation and optimization, product management and more.

Describe an out of the box solution to a complex problem that made you proud of yourself?

A few years after Hotjar took off and our team had grown to 50+, we realized we did not have a proper process in place for career development. I launched Hotjar’s first version of Seniority Criteria as well Performance Management, both of which have now been adopted throughout the whole company.

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20. Marco Megali

Describe yourself

I am a manager and consultant with +10 years of experience in Search Engine Optimization (SEO), Google Ads and Digital Analytics. Having acted at senior management and director level within 2 search marketing agencies and operated as Senior SEO & Growth manager for a SaaS product, I can help you identify the best strategy and approach to grow your business online through digital marketing.

In just one sentence, please tell us why you want to become a growth mentor?

I would like to help by sharing my experience and network with smart people in different industries.

In your words, what does a growth mindset mean to you?

Believe you can evolve and improve through continuous learning, experimentation and testing of new solutions.

If you could mentor a startup on one topic, what would it be?

Career choices I would say.

Describe an out of the box solution to a complex problem that made you proud of yourself?

I have worked many years as a consultant in digital marketing and one of the most important things you learn in consulting or in an agency is to take responsibility for finding solutions to problems without having before a clear idea of ​​how to do it. You learn not to give up when faced with a problem but always face it with a mixture of creativity and stubbornness. In this way out-of-the-box thinking becomes an habit, not a one-time approach.

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21. Nick Schwinghamer

Describe yourself

Hey, I’m Nick! Most recently, I wrapped up 4.5 years at Shopify with Director-level roles spanning Growth, Partnerships, and Operations, leading teams and working closely with Engineering, Product, UX and Data leaders on growing our 3rd party ecosystem and multiple 2-sided marketplaces. I love using data to inform decisions, and building scalable systems for growth and product success at every stage of the startup journey, while building high-functioning teams full of engaged and cared for people.

In just one sentence, please tell us why you want to become a growth mentor?

Over my career, I’ve been lucky to work with incredible mentors, in cool companies and on hard problems, and I’d love to help others accelerate their growth by sharing the experiences and lessons that I’ve gathered along the way.

In your words, what does a growth mindset mean to you?

For me, a growth mindset means always looking to push beyond your comfort zone, learn new things and be ok with failure in the pursuit of becoming better than yesterday. It’s driven basically all my career choices so far.

If you could mentor a startup on one topic, what would it be?

Very tough to pick just one thing, but 2-sided marketplaces have a special place in my heart.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Early in my startup journey, I was cofounder of a 2-sided marketplace. To get started, we knew we needed a supply of products to drive traffic to, so we spent a couple days recording personalized video messages to send to key people on competitor sites, showing we really did admire their products and took the time to craft messages just for them. With that initial push we got enough supply to start our marketplace and were accepted into a startup accelerator to keep growing.

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22. Rob te Braake

Describe yourself

Accounting & Finance is the most underrated part of any business.

I’m Rob, I’ve been building companies in an international setting (China, Thailand, Europe) since 2010, and focus on how accounting & finance can help founders make better decisions about their business. Currently running Insight Matters, a financial reporting & bookkeeping firm working with various online business models.

In just one sentence, please tell us why you want to become a growth mentor?

I love using my knowledge & experience to guide ambitious & eager entrepreneurs.

In your words, what does a growth mindset mean to you?

Dreaming big, and having two feet on the ground pushing on a (financially sound) roadmap to realize it.

If you could mentor a startup on one topic, what would it be?

Identifying the right (financial) metrics that define success for you, and setting up systems to measure, report & manage your progress.

Describe an out of the box solution to a complex problem that made you proud of yourself?

One key achievement was for a high growth, soon-to-be-listed portfolio of e-commerce & content sites. Their internal organization had grown increasingly complex and their finances a mess. I designed & implemented a full internal restructuring that made the organization simpler, easy to manage and scalable.

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23. Roger Welch

Describe yourself

I’m Roger and I’m a startup junkie with over 25 years of experiences. I’ve run marketing and growth within strategy consulting, fin-tech, health-tech, and ed-tech industries for companies between $1M and $300M ARR. In that time I’ve managed strategy, teams and scaling revenue from seed through A, B, and to acquisition and IPO.

In just one sentence, please tell us why you want to become a growth mentor?

I enjoy helping people navigate their challenges and believe my 25+ years of experience gives me unique and useful perspective.

In your words, what does a growth mindset mean to you?

Hypothesis, test, verify, repeat. Build the engine and iterate to support the needs of the business.

If you could mentor a startup on one topic, what would it be?

Marketing & growth strategy grounded in empathy and driven by data.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Was at a K12 startup that was competing for market share against better funded institutional players. We were constantly getting blocked from marketing into the largest communities due to these competitors locking in exclusivity clauses in their marketing buys. I reached out to the owners of these communities, built relationships with them, and eventually purchased them. This took one of the largest risk factors to the business and turned it into a core asset boosting our valuation and attractiveness to outside investment.

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24. Shivani Reddy Nigudagi

Describe yourself

I’m a growth-driven HR practitioner who has shown the ability to translate business vision into scalable HR solutions that drives performance, profitability and growth in a fast-paced agile environment. My multi-industry background spans across e-commerce, banking and financial services, education and HR boutique consulting firms, this varied exposure has helped me strengthen operational excellence in HR for sustainable growth. With SHRM-SCP certified core HR experience and partnership with ~15 nationalities in diverse geographies enables me to equip leaders and decision-makers with a unique perspective on human capital.

In just one sentence, please tell us why you want to become a growth mentor?

I’ve always had opportunities to work with great mentors and they added incredible value to my career. This is my way of paying it forward by sharing my knowledge and experience gained over the years.

In your words, what does a growth mindset mean to you?

A growth mindset for me is the urge to continuously learn and keep making progress – never let yourself fall into the know-it-all trap!

If you could mentor a startup on one topic, what would it be?

How to build scalable HR solutions to solve business problems.

Describe an out of the box solution to a complex problem that made you proud of yourself?

During Covid year of 2020, the business grew from x to 8x (~130 nos. to 900 nos.) within 1.5 years. My team seamlessly shifted all HR touch-points to digital with zero impact on overall employee experience.

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25. Sultan Semlali

Describe yourself

I’m Sultan. I lead the Value Consulting team for Sitecore in EMEA. I am passionate about Marketing, Sales and Technology. I believe that the only way to be successful is not only to give value to customers and partners, but also being able to articulate it properly.

In just one sentence, please tell us why you want to become a growth mentor?

Sharing experiences and help people develop their skills and business

In your words, what does a growth mindset mean to you?

Being constantly on the lookout for areas of improvement.

If you could mentor a startup on one topic, what would it be?

Building a sales machine

Describe an out of the box solution to a complex problem that made you proud of yourself?

I came up with an agile based model for building pipeline and driving business. The goal was to switch the top-down approach to sales towards a method where the sales team was owning the process. The methodology was embraced by 400+ sellers across EMEA.

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26. Todd Hoff

Describe yourself

I am a customer-focused product & solutions intrapreneurial business leader. I’ve been fortunate to develop, grow and start new product B2B businesses over the past 30 years in a wide variety of industries. My passions include providing mentoring, leadership development, and product-based coaching to both established and startup type companies.

In just one sentence, please tell us why you want to become a growth mentor?

I like to volunteer my time & experiences with young professionals new in their careers or starting a company.

In your words, what does a growth mindset mean to you?

It means creating products & solutions that address a need in the marketplace through a strong value proposition.

If you could mentor a startup on one topic, what would it be?

Product Management

Describe an out of the box solution to a complex problem that made you proud of yourself?

Building, prototyped, and implementing an open-innovation based “innovation challenge” crowdsourced engagement tool to engage with more than 30% (3500 employees) of our global organization. Built using existing tools (Yammer, MS Teams) to use our employees to solve some of our businesses biggest challenges – customer experiences, process streamlining, and new product/solutions.

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27. Tristan Gillen

Describe yourself

Over the last few years, I’ve worked with over 100 startups in a variety of capacities: as a founder, on the founding team, as a consultant or with my current growth marketing agency Growth Division. Now I help startups build and execute their go-to-market strategy including Startups.com, Seedlegals, Oddbox and Weavr.

In just one sentence, please tell us why you want to become a growth mentor?

One of my core principles is to “give back” and one of my ways of giving back is sharing knowledge and experience I have with those who need it.

In your words, what does a growth mindset mean to you?

A growth mindset is a way of looking at yourself that embraces learning and development. It is a way of embracing trying and failing as learning opportunities, and avoiding ‘safe’ unchallenging environments.

If you could mentor a startup on one topic, what would it be?

Go to market strategies / growth channel selection

Describe an out of the box solution to a complex problem that made you proud of yourself?

Built a growth experimentation and analysis tool using Airtable and Data Studio. There are currently no tools that solved the problem of running effective growth marketing experiments and I was finding my team were lacking rigor in the execution of their experiments. So I build this tool that is now used across 50 clients (it’s still an MVP, albeit a stable one).

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28. Ugi Djuric

Describe yourself

I’m the Founder @Contenthorse – where together with my amazing team, we help SaaS B2B companies reach over $5m ARR with dedicated content marketing campaigns. Worked with many big SaaS companies such as Userpilot, Document360, lemlist, lempod, Poptin, and more. Grew lemlist to $2m ARR, lempod to $50k MRR, helped Userpilot start generating over 150 high-quality leads per month from content and accomplished many other things. Happy to help fellow SaaS founders on their way to $5m ARR.

In just one sentence, please tell us why you want to become a growth mentor?

A lot of people have been there for me when I was just starting out. Now I want to repay them by sharing my knowledge and expertise with other founders in need.

In your words, what does a growth mindset mean to you?

Ensuring you have a predictable and profitable growth from day one. Milestones are the most important part of every company – and giving your 110% to reach them every quarter is what really makes your growth go up.

If you could mentor a startup on one topic, what would it be?

Content Marketing – Spent the last 5 years helping many SaaS businesses with content. By today, my content generated $15m+ in sales for my clients and companies I’ve worked with.

Describe an out of the box solution to a complex problem that made you proud of yourself?

There’s a common misconception that SaaS companies who sell to enterprise B2B clients can’t leverage the power of Content Marketing. But as soon as we landed one client who sells to the enterprise companies, we wanted to prove them wrong. The first step towards getting $4000+ deals from content is understanding your target audience. So we interviewed a bunch of their ideal personas, and created a dictionary of 100+ words they’re using every day (i.e. they’re not saying social media marketing, instead, they’re saying paid social).

After that, we carefully created a content funnel for each user stage and started producing a killer content that’s written with their own words.

As the result, our client now gets between 3-8 new clients each month who pay them at least $3000/mo.

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29. Vedant Khamesra

Describe yourself

I am currently leading new products in AtoB which is a payments company based out of the US (raised $95M so far). We are building the stripe for Transportation. Before AtoB I was Head of Operations and Product Manager at Revolut and Uber. I am looking to share my learnings and experience across Fintech, marketplaces and products through a more structured framework of mentorship. Writing back to enquire if and how I can be part of the network as a mentor and give back to some of the budding entrepreneurs.

In just one sentence, please tell us why you want to become a growth mentor?

Give it back to the smart and aspiring individuals.

In your words, what does a growth mindset mean to you?

People who are constantly looking at ways to improve themselves, ways to iterate towards their goals possess growth mindset. Learning does not come without pain, growth mindset also means being comfortable with pain, discomfort and ambiguity. Those who thrive in these environments are the ones who possess growth mindset.

If you could mentor a startup on one topic, what would it be?

Fintech Product Management

Describe an out of the box solution to a complex problem that made you proud of yourself?

The goal was to get the Revolut card to be the default card when shopping on Amazon for any Revolut user. However there are no api’s from Amazon for the same. There had to be an innovative option, so Vedant and his team led a javascript automation on the amazon web page rendered within the mobile app. The javascript would then automatically save the card details from the user on amazon and make it their default card. Similar thing for adding the card to Chrome. Rendering a checkout page on the mobile for the user would automatically save it on the google account of the user, that would sync and save it for future purchases. This was one of the most innovative things done within Revolut, not a conventional approach to solve for the use cases.

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Interested in becoming a growth mentor?

What we’re looking for:

• Growth marketers, product managers, and designers, with extraordinary track-records of success
• Inspirational founders that have “been there and done that.”
• Friendly people that take joy in helping other people.
• At least 5 years of demonstrable experience working in growth.
• GrowthMentor is a #givefirst platform. You should be cool with mentoring for free until you have three reviews.