Here are the 28 Growth Mentors of September 2022

1. Adrian Finzelberg

Describe yourself

I’m an award-winning Startup and Corporate Venture Advisor, Innovation Director, and Brand Strategist.

I’ve successfully helped leaders develop disruptive new business and product ideas,
innovative brand positionings and strategies, and concepts for non-traditional advertising and PR stunts for 15+ years.

I’m passionate about environmental and social impact, futurism and the cutting- and bleeding edge of medicine
as well as animal welfare and youth education.

In just one sentence, why do you want to become a growth mentor?

I have been fortunate enough to be mentored by some of the most talented creatives and want to give back.

In your words, what does a growth mindset mean to you?

Never settle and while chasing knowledge and truth, always stay humble about what you currently believe is true.

If you could mentor a startup on one topic, what would it be?

Impact innovation – because I believe entrepreneurs have the power to build a better new world.

Describe an out of the box solution to a complex problem that made you proud of yourself?

I’ve helped Mercedes-Benz come up with a disruptive new business idea that not only solved their challenge of slow adoption of Electric Vehicles but in addition created a brand new revenue stream (winning their internal innovation challenge against countless engineering departments from around the globe).

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2. Alec Mountain

Describe yourself

I’m an advertising consultant focused on helping software & e-commerce companies scale their revenue using paid advertising. I manage multiple 7 figures in ad spend every year and have produced millions of dollars for my clients through advertising.

In just one sentence, why do you want to become a growth mentor?

I want to focus on giving back through sharing my knowledge.

In your words, what does a growth mindset mean to you?

Always being open to learning new things, while everyday striving to break out of our own comfort zone.

If you could mentor a startup on one topic, what would it be?

Paid advertising / user growth

Describe an out of the box solution to a complex problem that made you proud of yourself?

Integrating & scaling a sampling program for an e-commerce company that has shipped over 100,000 orders to date through paid ads.

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3. Alex Train

Describe yourself

I’m a software industry veteran, advisor, ex-CRO of Pendula, Director of Mallard EP, and Co-Founder of RetentionBee.
My main skillset is around growing businesses especially in product-market fit, Sales and Marketing

In just one sentence, why do you want to become a growth mentor?

I enjoy helping young companies navigate the crazy path to growth.

In your words, what does a growth mindset mean to you?

A mindset that embraces problems as interesting challenges to solve to improve oneself.
The art of working with, and sometimes despite, your emotions and how you feel about the challenges and setbacks you will inevitably face.

If you could mentor a startup on one topic, what would it be?

All things SaaS on the business side of the coin

Describe an out of the box solution to a complex problem that made you proud of yourself?

In my last role, our platform was a CPaaS (Comms platform as as service).

During COVID I created a campaign to offer our platform for free for the healthcare industry so that they were able to send communications to vulnerable people when in-person interactions were not possible.

Many of the organisations that opted in to this service went on to be loyal ongoing customers, with enduring gratitude to us for helping them in the dark early days of 2020.

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4. Alexander Furtak

Describe yourself

I am co-founder and CEO of the growth engineering company Mighty Digital. I have huge experience in growth strategy, market-fit, user activation, retention puzzles, churn prevention, and scaling digital brands in different b2c categories (fintech, personal mobility, gaming, marketplaces). So far worked with the companies like Uproad.com (Head of Growth – contract), Spin (Tier), Bokun, Plink, Rarible, Betbull (Wynnbet). Most often I was responsible for building growth and data infrastructure, product and marketing analytics, messaging and experimentation, hiring great growth and data teams and making them thrive, and building a data and experimentation culture.

In just one sentence, why do you want to become a growth mentor?

I want to know what problems are relevant to startups nowadays. Also, I want to share my knowledge and experience in product-led growth and leveraging data to drive sustainable growth.

In your words, what does a growth mindset mean to you?

Playing to win.

If you could mentor a startup on one topic, what would it be?

Product Analytics.

Describe an out of the box solution to a complex problem that made you proud of yourself?

I found the way and methodology to build a solid data and experimentation culture within multiple companies, resulting in significantly improved business outcomes. It all starts with people, of course, but also, it’s about data governance and purity, unified data dictionaries speaking the same data language, meaningful metrics, and empathy to your colleagues and user.

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5. Andrej Peršolja

Describe yourself

I am a Growth Marketer, specializing in positioning. “Great marketing starts with great positioning” is my motto. I love helping startups, especially SAAS, mobile app, or product-led teams.

In just one sentence, why do you want to become a growth mentor?

I am already sharing my knowledge with young entrepreneurs in our local community, would love to expand that internationally.

In your words, what does a growth mindset mean to you?

A growth mindset means you are here to learn, and this love of learning will eventually make you a better entrepreneur / marketer, [whatever you are striving for].

If you could mentor a startup on one topic, what would it be?

Positioning as that is my specialty.

Describe an out of the box solution to a complex problem that made you proud of yourself?

When we repositioned our product from a mobile app to an e-reader. A minor change, but our users’ perspectives changed, which lead to 52% drop in CAC.

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6. Anh Le

Describe yourself

Hi, I’m a full-stack marketer who has work experience in both local and international agencies with years of expertise in digital marketing. Msc in Digital Marketing & CRM and 5+ years in SAAS. I joined my current company as the first growth marketing manager and we have grown it from 0 to series B, x10 ARR within 1 year. Pretty confident to call myself a LinkedIn expert and want to share best practices with others.

In just one sentence, why do you want to become a growth mentor?

I want to be influential, inspiring, motivating and helping others.

In your words, what does a growth mindset mean to you?

test, fail, test, fail, test, fail, etc… test, win, scale, repeat.

If you could mentor a startup on one topic, what would it be?

LinkedIn. I’m working closely with LinkedIn team. I’ve spent millions on this platform, so pretty confident that I know how LinkedIn works.

Describe an out of the box solution to a complex problem that made you proud of yourself?

We have difficulty in cracking the mme segment (companies > 200 employees). My idea is: inviting the ideal potential customers to be speakers of mini series of events. In this way, we can build relationship, reach out to their network, they also know about our product and we have content ready to distribute on social media, blog, etc…

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7. Ben Larralde

Describe yourself

I’m a generalist with a foot in the world of business and the other in product/software. I previously founded Hackster.io, an online community for electronics engineers, which had 1M+ users by the time the company got acquired.

In just one sentence, why do you want to become a growth mentor?

I had a mentor when I started Hackster.io; now I want to give back!

In your words, what does a growth mindset mean to you?

Nothing is set in stone; keep learning and exploring to push the limits of understanding.

If you could mentor a startup on one topic, what would it be?

Product-market fit and going from 0 to 1. This is a foundational challenge for any startup and I find it the most exciting.

Describe an out of the box solution to a complex problem that made you proud of yourself?

After we grew past the point where reaching out to potential users individually didn’t make sense anymore, I got the idea of partnering with existing dev tools manufacturers in the space and offering them to use our platform to host their communities. The result deeply shaped our business, providing us both with a business model and an almost unlimited source of new users.

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8. Chase Mohseni

Describe yourself

Hey, I’m Chase! I lead the performance efforts at Pencil, a creative AI tool for e-commerce businesses. I’ve been fortunate enough to have some spectacular mentors throughout my career and I’m excited to give back to the community. Grab some time with me if you’re trying to unlock your growth model, building out your retention triggers for customers, or navigating careers choices. I’m here for you! 🤝

In just one sentence, why do you want to become a growth mentor?

To help others unlock their businesses challenges while also learning from them!

In your words, what does a growth mindset mean to you?

A) Learning is an always-on practice for you, which you layer on with a bias for action. B) You’re not afraid to fail, your biggest fear is not to learn from it.

If you could mentor a startup on one topic, what would it be?

Growth (Acquisition + Rentention)

Describe an out of the box solution to a complex problem that made you proud of yourself?

We were seeing customers stop responding to emails, even with mission-critical information. We tried in-platform messaging but people have become numb to that. We also didn’t have engineering resources to develop something built out. I created slack channels with 20 high-impact customers and sent every message we would have sent via email there. The results, our core value delivery metrics 3x’d in 1 month. It proved out the hypothesis that we need to be where are customers are rather than expecting them to come to us. Engagement isn’t like Field of Dreams.

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9. Chris Winterhoff

Describe yourself

I love helping businesses discover and scale their acquisition channel or loop. My growth roles have spread across 4 startups/scaleups: 2x Proptech companies (Getagent.co.uk and Mashroom.com , 1x Ecommerce (Patchplants.com), 1x Car Subscription startup (On.to). My strengths lie in Paid Acquisition, building Growth Loops and Business Differentiation (i.e. how to stand out from your competition).

In just one sentence, why do you want to become a growth mentor?

I already mentor and advise companies but want to broaden my network and help companies outside of my direct network.

In your words, what does a growth mindset mean to you?

A growth mindset is understanding that your priority is to test smart and fast whilst collecting data. The ICE framework helps to focus relentlessly on gathering confidence and testing quickly to get to the desired result (e.g. more revenue, lower CAC, better retention rates).

If you could mentor a startup on one topic, what would it be?

Prioritisation. So many startups focus on the wrong goals, projects and/or metrics. Once priorities are set, the whole team or company can align and drive growth.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Give your customers what they want.

It sounds simple, but whilst at Mashroom (a landlord property management solution) our product was good, but it was hard to get landlords to move from their current solutions. We tried hard to convince them to move or at least trial our solution. Nothing worked.

Until we started running educational webinars on topics they struggled with. We only came to this conclusion after having done extensive customer research and interviews. We created live webinars with expert speakers in the landlord taxation and lettings regulations space. They were a huge hit and we gained 3,500 webinar sign ups (of which close to 2,000 attended). This gave us a reason to speak to our potential customers and demo our solution within an area we could add a lot of value to our prospects.

They didn’t care about our solution initially. But they cared about taxation and regulation. So we gave them what they wanted in a format that helped us gain customers.

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10. Daniel Eugénio

Describe yourself

I have been curious about almost everything since I was a little boy. Usually, it was about geography, math, astronomy, and science in general.

I did not accept weak or nonsensical arguments. I had to be convinced and honestly believe in the explanation for the “WHYs. “

As I grew older, I became increasingly overwhelmed with the amount of knowledge there is and frustrated to realize that it’s humanly impossible to get it all… how could I dare to dream to push the boundaries?

When I started working, I realized that few people could act as the bridge between tech and business, as it seemed very difficult to be an expert in both areas simultaneously. And there, I found my sweet spot.

As humans and not machines, we need to find the drive, inspiration, and pride in what we are building. That’s only possible if we know and understand the WHYs.

That’s why I am who I am. Daniel.

In just one sentence, why do you want to become a growth mentor?

Mentorship has helped me a lot throughout my career, and now I want to give back and help others.

In your words, what does a growth mindset mean to you?

It means I am not right all the time. In fact, I am not right most of the time! 🙂
It’s an act of humility to recognize other points of view exist.
It’s an act of empathy—both with myself and with others.

If you could mentor a startup on one topic, what would it be?

Career navigation 🧭

Describe an out of the box solution to a complex problem that made you proud of yourself?

I am proud of how I’ve constantly been reshaping my career, adapting to new colleagues, new organizations, different ways of working and relocating to new countries.

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11. Ekaterina (Sam) Howard

Describe yourself

Hey, I’m Ekaterina Howard. I help startups find messages that resonate with their target audience. My happy place: turning qualitative data into voice-of-customer driven copy and designing interview guides for customer interviews.

In just one sentence, why do you want to become a growth mentor?

Help startup founders avoid common barriers that slow them down and waste their time.

In your words, what does a growth mindset mean to you?

Focus on constant learning and iterating, not being right.

If you could mentor a startup on one topic, what would it be?

Conversion rate optimization that is driven by customer research.

Describe an out of the box solution to a complex problem that made you proud of yourself?

One of the biggest challenges in a website copywriting project was figuring out the homepage messaging and the messaging hierarchy for 2 ICPs.

Initial team assumption was that those 2 ICPs will have completely different goals & JTBD.

After running a customer survey and following it up with customer interviews, turned out that the best, non-churning customers for both ICPs share the same goals, even though their buyer journey was slightly different.

Result: messaging targeting the best customers.

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12. Eric Melchor

Describe yourself

Texas Expat living in Eastern Europe, I specialize in partnership marketing and using video to enhance business objectives and accelerate sales opportunities. I’m also the host of Innovators Can Laugh where I interview fascinating European Startup founders.

In just one sentence, why do you want to become a growth mentor?

At Bonjoro, I frequently engage on calls with customers advising them how they can scale their business with personal video. But it’s not just about sending a personal video. It’s assessing their onboarding and post-purchase experience. Advising where in the customer life cycle they can build trust with clients and persuade them to take action. Showing them how to integrate Bonjoro with their CRMs (i.e. ActiveCampaign, Hubspot, ConvertKit, etc.) so they can engage customers at the perfect moment. I get excited about helping entrepreneurs, small businesses, and creators stand out. That’s why I feel I can be a great growth mentor.

In your words, what does a growth mindset mean to you?

For me, a growth mindset is being humble, curious, and being able to apply insights discovered to one’s endeavors. Not afraid to take risk and try new things. For example, although I’ve always held a full-time gig, I’ve launched a podcast, taught as an adjunct professor at night, launched a one-of-a-kind kids’ fitness program, and left the retail energy/solar industry and moved to SaaS while in my 40s.

If you could mentor a startup on one topic, what would it be?

Personal video. As the Partnership Ambassador for Bonjoro, I’ve advised dozens of customers on how to use personal video to increase conversions, engage with customers/prospects, and grow their communities.

Describe an out of the box solution to a complex problem that made you proud of yourself?

To increase sales from our affiliate program, I
changed the onboarding process to add much more substance. I asked our top partners if they would record videos for us and then included those videos in the affiliate onboarding process and called it “”Bonjoro Bootcamp””. The engagement was high (above 50% open rates) and our affiliate conversion rate went from 4% to 9% in six months.

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13. Grete Ling

Describe yourself

Hey, I’m Grete! I’m a charismatic retail-entrepreneur turned into Head of Growth in an Austrian MarTech company. I’m also a very proud Estonian living and working internationally between Europe and US for the past decade with the focus on taking businesses global. I strongly believe in collaborative teamwork and looking at user acquisition strategically as one big picture. Happy to chat about growing startups, product/brand marketing as well as all things leadership, incl. building happy teams.

In just one sentence, why do you want to become a growth mentor?

After years of building self-awareness and coaching my employees as well as superiors, I’ve realized my strength/interest to be helping people win (not “just” companies). And I absolutely love it.

In your words, what does a growth mindset mean to you?

For me, growth mindset means unstoppable curiosity and interest in never-ending learning. It also means being comfortable with being uncomfortable…all the time.

If you could mentor a startup on one topic, what would it be?

How to use personal growth as a tool for building your startup growth. I simply believe in people being the greatest asset and great KPIs being the result of team members excelling in their own self-growth.

Describe an out of the box solution to a complex problem that made you proud of yourself?

We wanted to increase our brand awareness without big PR budget but rather by implementing it as one part of our marketing strategy. So we dug into our available industry data to find an angle that would attract journalists. After couple of press releases we didn’t only start getting regular free coverage but also incoming data requests from well-known media outlets.

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14. Iraklis Alexopoulos

Describe yourself

I started in software development and quickly moved to lead teams and build products, while always remaining super hands-on in all aspects of the business. I have (co)founded a handful of companies and advised and mentored many more. I am excited to put all my experience to work to help you grow your business.

In just one sentence, why do you want to become a growth mentor?

Because I want to help people avoid the mistakes that I’ve made, and share what I’ve learned along the way.

In your words, what does a growth mindset mean to you?

Growth is all about augmenting what you know and what you can do. And that takes effort, consistency, and persistence. You need to be brave enough to challenge what you think you know, and foolish enough to think you can make it. It means being focused and very intentional in how you allocate your resources, time included. It means seeing an opportunity when most don’t, and taking action on it.

If you could mentor a startup on one topic, what would it be?

Idea validation. This is a lesson I have learned the hard way, and I have seen way too many people struggling because they skipped it or didn’t do it properly. But most importantly, while validating your idea, you learn more about your audience, how to reach them, what do they care about, etc.

Describe an out of the box solution to a complex problem that made you proud of yourself?

While building a product that involved video calls, many of our users – who were not necessarily tech-savvy – were having a hard time getting their webcam and mic to work, because they would miss the browser prompt to allow for cam/mic access/permissions. Given that our product attracted thousands of concurrent users at times, this created a huge load on customer support. Obviously, we had articles and tutorials on how to use the platform, but still, that wasn’t enough. Even though I am a tech person and I am inclined to “build” stuff, what I have found is that for most user experience issues, the solution can be as simple as communicating expectations more clearly (sometimes just changing the wording is enough). So, we added a small extra pop-up (not overlaying the browser one), that depending on the browser would show a screenshot of that specific browser pop-up and a link to the browser how-to article with all the details. Our pop-up made it very clear, what the action that we wanted our users to take was. And it wouldn’t go away until users allowed cam/mic access. The result? We literally never heard from any users again about this. The approach I took on this one was: “think like someone who has never used a browser before”. Good product design requires empathy, and that can come only by talking to your customers and challenging what you think you know.

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15. Joao Janes

Describe yourself

I am a Chief Marketing Officer with eight years’ experience in brand management, product and service development, ranging from a major FMCG brand to an Insurtech scale-up. I want to help you building your growth strategy, learning before teaching, and listening before talking. Playing with my daughter, reading for the 2nd time a book I’ve loved, and helping someone from my team overcome a challenge are some of the things that make my day.

In just one sentence, why do you want to become a growth mentor?

Helping others has been proven to be the most powerful way to consolidate and expand knowledge.

In your words, what does a growth mindset mean to you?

It is the obsession for improvement, mixed with creativity, strategic thinking, and data-informed decisions.

If you could mentor a startup on one topic, what would it be?

I will have to mention 3: brand positioning, paid marketing, and team structuring.

Describe an out of the box solution to a complex problem that made you proud of yourself?

In our last TV campaign, we had to divide our cost per visit by 3 and increase our visits/GRP by 2. Instead of strictly following the recommendations of the agency of investing in the moments with better cost, we split the creative into 3 capsules. Each represented a different type of relationship between clients and the product. By building differentiated TV campaigns for each capsule, we managed to reach our goal.

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16. Jonathan Kriner

Describe yourself

Business-oriented marketer with a focus on B2B high-growth marketing. Currently leading growth marketing for Roku Advertising after leading marketing teams and functions at VC-funded advertising technology companies. Happy to help talk through marketing strategy, tactics, tools, and foundation building.

In just one sentence, why do you want to become a growth mentor?

Always interested in meeting new people and helping where I can.

In your words, what does a growth mindset mean to you?

Be curious. Be excited. Always test and learn.

If you could mentor a startup on one topic, what would it be?

Marketing system building.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Created an account-based marketing strategy against a top account targeting strategy. Developed unique reports, landing pages and paid media assets that provided sales collateral while driving press engagement and leads/revenue.

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17. Kirill Turin

Describe yourself

Helping startups grow by building a bridge between problem/solution(product)/market.

In just one sentence, why do you want to become a growth mentor?

Opportunity to “sharpen the saw” for me and pursuit of “aha moments” for mentees.

In your words, what does a growth mindset mean to you?

A focus on repeatedly finding & fixing a key constraint (one at a time) that is holding business back from achieving its goal.

If you could mentor a startup on one topic, what would it be?

What is one thing that I need to do that can help me grow tactically and/or strategically.

Describe an out of the box solution to a complex problem that made you proud of yourself?

When designing an MVP for my own product, I spoke to a few development agencies that proposed expensive and sophisticated approaches, but I realized that 99% of that is not needed. So I’ve figured a way to build and validate an MVP 20x cheaper and faster.

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18. Mark Mikhail

Describe yourself

I am a master arranger who started my own business and later sold it in 2007. Now that I moved to the client-side, I realize what I did not know about navigating the enterprise and how it would have come in handy as a start-up. My role as a mentor is to challenge your assumptions and help you navigate the enterprise to help you achieve your entrepreneurial dream.

In just one sentence, why do you want to become a growth mentor?

I did not have a mentor when I started and sold my agency. With the success I have client side, I want to pay it forward to those trying to fulfill their entrepreneurial dreams.

In your words, what does a growth mindset mean to you?

Having a growth mindset means investing in yourself to take chances and make mistakes so you can develop a monopoly of knowledge that uncovers unique solutions to new professional or personal challenges.

If you could mentor a startup on one topic, what would it be?

How to conduct structured and unstructured research is an important mentoring topic, as not doing it right will affect confidence when it’s time to take important risks.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Complex products get longer explanations than needed to show the art of the possible, and that led to low watch times and sales. So when I found a way to market complex products in 30 seconds successfully through YouTube, all of a sudden, prospects and clients reacted will a sigh of relief when learning about the value we provide… At 50% increase in watch times and 20% in leads, that’s when I knew I was on to greatness 😎

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19. Mike Rocha

Describe yourself

Hi there, I’m Mike. I’ve been immersed in technology for over 15 years, building digital solutions for small startups all the way up to enterprise-level organizations. I thrive at the intersection of product and technology, where we take bleeding-edge technological advancements and put them to work solving real-world problems. I’m driven just as much by what problems we should be solving as how we should be solving them.

In just one sentence, why do you want to become a growth mentor?

I’ve both worked at and advised for startups in the past, and I find it incredibly rewarding to share the learnings I’ve gained over 15+ years working in technology.

In your words, what does a growth mindset mean to you?

A growth mindset means never being satisfied by “how it’s always been done”. To me, growth means constantly striving for that next tier, no matter how difficult or uncomfortable it may be.

If you could mentor a startup on one topic, what would it be?

I find several developers I’ve worked with struggle with the product mindset, and focus more on the solution without enough thought given to the problem itself. I would love the opportunity to mentor technically-brilliant developers on how to think of everything they do as a product, and how that might change their approach.

Describe an out of the box solution to a complex problem that made you proud of yourself?

I recently advised a startup that was concerned about protecting intellectual property on their site in the form of PDF document templates. As a result, they were set on finding a digital locking solution, whether capping the number of downloads, charging per download or building a proprietary PDF viewer that prevented any kind of download or screen capture.

I instead proposed the more positive solution of building their documents directly into their app instead, but also tiering access to certain aspects of those documents instead of locking users out completely, and proposed a limited view of the documents for trial users.

This achieved two positive results: not only did the client succeed in protecting their IP, they also made their app stickier by giving prospective users a taste of what they’re missing by not subscribing.

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20. Mustafa Saeed

Describe yourself

I’m your e-commerce growth expert. I’ve worked with 100+ e-commerce brands, optimized 200+ landing pages, and spent $20+ million on digital ads. Many e-commerce Founders are struggling with the impact of IOS14 and supply chain issues. What’s made me successful is a focus on scale, the profitable way. I will guide you to higher conversion rates, stronger ROAS, and lower acquisition costs.

In just one sentence, why do you want to become a growth mentor?

Many challenges are impacting e-commerce Founders nowadays, ranging from IOS 14.5, to supply chain issues, to the potential upcoming recession. I want to help e-commerce Founders establish the marketing infrastructure needed to overcome these challenges, just as I’ve done with past clients of mine.

In your words, what does a growth mindset mean to you?

A growth mindset is one that is open and constantly evolving.

If you could mentor a startup on one topic, what would it be?

E-Commerce Growth and Profitability.

Describe an out of the box solution to a complex problem that made you proud of yourself?

I had an idea for a new landing page for a subsidiary of HelloFresh, which more than doubled the business’s e-commerce conversion rates in the Canadian market overnight. Check it out here: https://offer.chefsplate.com/

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21. Nikola Nikolov

Describe yourself

5+ years R&D experience in NLP and AI, 7+ publications, various prototypes developed. Happy to help you with these topics.

In just one sentence, why do you want to become a growth mentor?

I am an expert in Natural Language Processing. I want to help out others to learn how they could use NLP in their business.

In your words, what does a growth mindset mean to you?

Keep pushing to get better every day, to get out of our comfort zone, and to fail fast.

If you could mentor a startup on one topic, what would it be?

Natural Language Processing. I have a PhD in the area.

Describe an out of the box solution to a complex problem that made you proud of yourself?

–

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22. Pedro Marzagão

Describe yourself

I’m a Growth Marketer with a 14-year professional record working in multiple companies, including Uniplaces (C2C, B2C Marketplace), Cleverclip (Agency), Boords (B2B), Danone (B2C), Capgemini, and Google. I’ve done both consultancy work and mentorship at a local incubator.
I am passionate about growing SaaS B2B, and B2C businesses and love turning content into a growth machine.
I have a hands-on approach to demand generation, content marketing, and affiliate marketing. I love learning about new tools and ways to scale processes and reduce manual work.

In just one sentence, why do you want to become a growth mentor?

That “that’s so cool” moment: I’ve mentored startups in a local incubator in the past and it gave me immense joy to see how could I really make a difference to dozens of founders who had a great idea but were unaware of how to push it through.

In your words, what does a growth mindset mean to you?

Being open to evaluating, learning from, and iterating on strategy, tactics, and processes at every step of the way in order to find the best fit for the business. When doing so, there’s no such thing as failing.

If you could mentor a startup on one topic, what would it be?

Generating leads via both content and paid channels.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Using Facebook advertising to target a B2B audience is always tricky. Happily, I found a 3rd party audience tool that allowed me to give Facebook ads targeting the kind of options we needed. Instead of the initial unpleasant comments we were receiving to our FB ad posts, we begun receiving visits which we could later capitalize with content retargeting and a nurturing flow.

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23. Richard Ashby

Describe yourself

My name is Richard and I help startups scale. In my day job I work closely with Fintechs on their strategy and how Google can help them, as well as manage relationships with some VCs and Accelerators.

In just one sentence, why do you want to become a growth mentor?

I am passionate about startups and helping them succeed!

In your words, what does a growth mindset mean to you?

Identify the most important problems. Fail fast. Think 10x.

If you could mentor a startup on one topic, what would it be?

Growth strategy and partnership.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Brokering partnerships between Fintechs and Global Financial Services companies.

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24. Roger Huang

Describe yourself

I’ve been a founder and the first marketing hire at two unicorns. I’m currently building the world’s largest tech skills bootcamp. I’ve helped companies raise 400mn+ in venture capital, while generating around $50mn in revenue growth.

In just one sentence, why do you want to become a growth mentor?

I want to be able to share as much knowledge as I can, and help people pass their growth challenges.

In your words, what does a growth mindset mean to you?

A growth mindset means trying to distill down what is most correlated to growth by getting to the core of data, and thinking through replicable, scaled ways to drive those processes.

If you could mentor a startup on one topic, what would it be?

How to think deeply about search intent and its match with your product (driving from my experience in SEM/SEO/Content).

Describe an out of the box solution to a complex problem that made you proud of yourself?

Used a Pandas notebook to build out a template for multi-touch attribution.

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25. Sanna Monga

Describe yourself

I’m a woman of colour who has fought the odds, immigrated to Canada, and in less than 4 years managed to join a high growth startup in a leadership position. With professional experience in over 3 countries, I bring a holistic approach to global and performance marketing across various industries. I’m passionate to uplift and give back to my community so they can value and learn from the experiences I’ve had in my 6+ years of progressive career.

In just one sentence, why do you want to become a growth mentor?

Having worked and lived in over 4 countries in my life, I have perspective and worldly knowledge that I’d love to share and give back to my community.

In your words, what does a growth mindset mean to you?

Looking at the bigger picture- beyond your day to day job, beyond your next big promotion, it’s about defining your purpose with no boundaries. And how do we achieve that growth mindset? Once your purpose is defined, the steps needed to achieve that north star goal, whether that comes with executive education or expanding your expertise to unlock additional income sources or cultivate and hone soft skills.

If you could mentor a startup on one topic, what would it be?

Marketing Strategy (Paid and Content), Woman Leadership, Marketing Operations, B2B Marketing in Fintech.

Describe an out of the box solution to a complex problem that made you proud of yourself?

In a 100+ growth fintech, we only have a headcount of 2 marketing folks where we tackle ALL aspects of marketing (paid, content, PR, events and sponsorships, webinars, social media etc). I have built solid operations and processes that help us stay on top of all requests and manage our current day to day. This role was earlier managed by a team of 5+ earlier.

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26. Vika Guseva

Describe yourself

An accomplished senior marketeer with 15+ years in building global brands and startups in both digital and offline domains. Writer and speaker at local conferences, teacher of marketing courses. Currently specialising in SaaS.

In just one sentence, why do you want to become a growth mentor?

To contribute my experience to those who need it.

In your words, what does a growth mindset mean to you?

Having a growth mindset means that you thrive on challenges, and view failure as a stepping stone towards growth.

If you could mentor a startup on one topic, what would it be?

I’m happy to mentor on marketing and demand gen strategy.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Built an SEO & content strategy for a startup that helped to generate 60% of sales pipeline over a year.

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27. Vincent Ganne

Describe yourself

Marketing with commercial impact. Life is a journey, so is marketing – connecting the dots – thinking before, during and after – thinking what to do now, next and later. My USP is about building a virtuous cycle for growth by aligning marketing, customer success & customer advocacy.

In just one sentence, why do you want to become a growth mentor?

Give back and help using the experience and skills I’ve built over the years.

In your words, what does a growth mindset mean to you?

Continuous learning and challenging yourself armed with humility, patience and grit. Seeking to listen & understand, believing there’s always a solution and that you need to be in full harmony with yourself – physically, mentally, emotionally, and spiritually.

If you could mentor a startup on one topic, what would it be?

Marketing with commercial impact. Designing, deploying and managing marketing GTM strategies for impact and growth armed with an outside-in understanding.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Covid response to thousands of school facing lockdown, and launching overnight cross-channel campaigns to ensure continuity of learning, both to existing and prospective clients across EMEA and APAC. Having to rewrite every single marketing asset, engagement activities whilst rallying the organization around a coordinated response (from product, to customer success and learning).

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28. Yasmine Helmy

Describe yourself

I have a growth mindset, I thrive on connections, and I am very empathetic and known for being an excellent sounding board.

In just one sentence, why do you want to become a growth mentor?

I thrive on helping marketers solve complex growth challenges themselves.

In your words, what does a growth mindset mean to you?

Approaching each problem with a new mindset. Embrace being wrong and making mistakes, and knowing that the only constants in life is change and not knowing enough. ie. keep being curious.

If you could mentor a startup on one topic, what would it be?

Choosing the right levers, channels, and team because more often than not, early stage founders don’t exactly know which areas to focus on the most and who to hire depending on startup lifecycle.

Describe an out of the box solution to a complex problem that made you proud of yourself?

I’d say that when I had to build a multi-touch point campaign for specific cohorts that weren’t converting by deploying intent based signals and triggers to send off the right content and CTAs, which increased the conversion rates by 40%.

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Interested in becoming a growth mentor?

What we’re looking for:

• Growth marketers, product managers, and designers, with extraordinary track-records of success
• Inspirational founders that have “been there and done that.”
• Friendly people that take joy in helping other people.
• At least 5 years of demonstrable experience working in growth.
• GrowthMentor is a #givefirst platform. You should be cool with mentoring for free until you have three reviews.