Here are the 31 Growth Mentors of September 2023

1. Alberto Cuenca Granados

Describe yourself

I am a seasoned data professional with 10+ years of experience in analytics, science, and engineering, with a successful track record working with startups and as an investor in the space. I am very passionate about the way technology enables product-led growth, I work to scale complex businesses and grow world-class teams.

In just one sentence, why do you want to become a growth mentor?

I want to become a growth mentor to share my expertise and help individuals and businesses unlock their full potential by achieving sustainable and impactful growth.

In your words, what does a growth mindset mean to you?

You view challenges as opportunities to expand your abilities and are willing to invest the time and effort required to develop new competencies, knowing that progress and improvement are attainable through continuous learning and practice.

If you could mentor a startup on one topic, what would it be?

How Data is very connected to Growth in all aspects, as that is my expertise.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

In just five years since joining the company, I successfully scaled two teams from zero to over 30 members each, contributing to the company’s remarkable journey toward achieving unicorn status.

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2. Alex Marco

Describe yourself

Hey, I’m Alejandro – the Head of Strategic Marketing at SellerX. I have extensive Growth Marketing experience in small and hypergrowth startups, both B2B and B2C, in the fintech, e-commerce, and M&A industries. My specialties are MarTech, Sales and Marketing alignment, and building Growth Hacking funnels.

In just one sentence, why do you want to become a growth mentor?

I’ve learned a great deal of knowledge working in hypergrowth startups and I’d like to share it with others so they have an easier ride!

In your words, what does a growth mindset mean to you?

It means being a nonconformist and keeping a super flexible mindset to spot growth opportunities in the most unexpected avenues.

If you could mentor a startup on one topic, what would it be?

Growth & MarTech strategy

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

A successful Fintech had an issue aligning Marketing and Sales and follow-up MQLs due to software limitations, so I implemented an inbound lead & lead score system using webhooks and Zapier to connect the Marketing and Sales teams/ software, increasing MQL to SQL conversion by 50%, and MQL response time by 200%.

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3. Alina Beliaeva

Describe yourself

With 6+ years of experience under my belt, I’m a marketing leader committed to helping businesses transform their marketing visions into tangible successes. I’ve worked with Tech Startups, B2B, SaaS, E-Commerce, EdTech companies, and Marketing Agencies. I’m more than happy to share my expertise with young professionals by offering mentorship programs.

In just one sentence, why do you want to become a growth mentor?

I offer mentorship programs to nurture the inherent potential of a person, guiding him/her to evolve into a strategic thinker and make a lasting impact in the marketing industry.

In your words, what does a growth mindset mean to you?

I’d like to think of a growth mindset as a puzzle where failures are the missing pieces that, once found and understood, contribute to the masterpiece of your personal growth.

If you could mentor a startup on one topic, what would it be?

Digital Marketing: from brand awareness and demand generation to lead generation and performance-oriented marketing. Having worked in this area for more than 6 years, I have achieved some outstanding results and gained expertise and skills that I’d love to share with others. Imagine x6 ROAS increase – it’s possible and I know the secret 🙂

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

I have significantly improved mobile user flow which resulted in a tremendous increase in conversion rate to Assigned Trial and 30-day-Purchase. Being responsible for paid social channels at a B2B SaaS company, I have managed traffic that is 80% mobile. I’ve discovered the gaps in the registration flow from mobiles leading to the loss of thousands of users because of some technical issues, non-intuitive registration flow, and mobile product onboarding. I’ve collaborated closely with marketing analysts, product team, and back-end developers to improve the user journey, and in the end, we’ve seen huge success from mobiles while the advertising budgets remained the same.

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4. Amélie Chappelin

Describe yourself

I am a Senior App Growth Marketer eager to help you engage and retain users in apps through mobile CRM and Subscription Optimization.

✓8+ years in app growth marketing globally
✓+30 apps in various sectors: News, Education, Retail, Travel…
✓ Quick learner, creative, and user-centric

🧰My tool stack:
Campaign Management: Batch, Airship, One Signal, Intercom
Analytics: Firebase, Amplitude
In-app Subscription tools: RevenueCat, Purchasely, Conversion…
ASO: AppTweak, Mobile Action

Key results:
Retention x2 for News app, in a year
App Store Conversion rate x2 for a French app in the Education category
Increase in retention D1 for a retail app thanks to the welcome push

✌️Motto: “Do more with less”

In just one sentence, why do you want to become a growth mentor?

Share my knowledge in App Growth and achieve business goals, in an international context.

In your words, what does a growth mindset mean to you?

It’s all about experimentation.
Study your user behavior with qualitative and quantitative approaches. Elaborate hypothesis, launch your test, measure results, and optimize.

If you could mentor a startup on one topic, what would it be?

Retention because it’s my core expertise.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Use web smart banners to acquire new users for an app organically.

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5. Brent Goldstein

Describe yourself

Hi, my name is Brent and I’ve built software products from startup to global scale. I’ve guided teams on how to quickly iterate product-market fit using pragmatic technology and tech leadership methods.

In just one sentence, why do you want to become a growth mentor?

My greatest enjoyment is guiding people and teams to create amazing customer-centric products.

In your words, what does a growth mindset mean to you?

Get real products into your customer’s hands and iterate quickly.

If you could mentor a startup on one topic, what would it be?

How to properly assess customer needs — solving their pain, and figuring out what they would actually pay money for.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

I developed the product architecture for a hybrid Consumer & B2B MedTech product that launched nationwide.

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6. Daniel Glasser

Describe yourself

Hi – I’m Daniel. I have over 10 years of leadership experience in a variety of early-stage startups. I have built operations, teams, systems, and processes for efficient, scalable growth. I’m excited to meet other leaders and share my experience to help them be successful.

In just one sentence, why do you want to become a growth mentor?

I enjoy working with startup leaders to help them think about how to overcome the challenges that they face in their early-stage companies.

In your words, what does a growth mindset mean to you?

A growth mindset means having a holistic understanding of your market, customers, product, and business, and focusing your limited time and attention on the strategy and tactics that will lead to success.

If you could mentor a startup on one topic, what would it be?

Operational excellence, ensuring that your business is aligned on the things that matter most.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

When I joined my current startup company, there was a big issue with customer success and satisfaction. I recognized that there was not enough technical diligence in the sales process, so the first hire I made was a sales engineer to ensure we were bringing in the right customers to be successful.

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7. Daniel Rubio Sanchez

Describe yourself

I’m a digital growth professional with experience in business go-to-market strategy, international expansion, and revenue top-line growth acceleration. I work as a Senior Growth Manager at Google, leading our partnerships with the top app developers in North America.

Before that, I also worked advising European startups and helped two Spanish unicorns scale their user acquisition. I have strong experience in digital marketing, CRO, and international expansion strategies. Few things energize me more than helping small businesses and startups scale!

In just one sentence, why do you want to become a growth mentor?

Helping others figure out how to scale their business through paid marketing, leveraging my experience working with startups in Europe and the US.

In your words, what does a growth mindset mean to you?

Focusing on the progress, not seeking perfection. Understanding that testing and failing is part of the process for any business to realize its potential.

If you could mentor a startup on one topic, what would it be?

Google Search, both paid and organic. It’s still the best way to scale any business!

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

A couple of years ago, I was working with a popular Spanish retail brand as their main Google partner. Their CMO had a clear intention to expand to the US, but their marketing strategy was not supported by a solid operational plan to deliver their goals.

I challenged their assumption that they could just ‘launch’ in such a big market without going through the implications for their logistics chain and shipping strategy. I remember going through some of the websites of their competitors in the US with them, looking at the pricing and delivery timelines these other companies offered (2-3 days max). This company could not deliver its products in less than 7-10 days because its warehouse was based in Spain, and the shipping costs would have forced them to increase the prices to a point their product would not be competitive in the US.

They ended up postponing the US market launch for the following year when they opened a new warehouse there. Their launch was ultimately a big success: now the US is their second biggest market!
It was a big ‘aha!’ moment for me. I saw how all the pieces come together for the first time. When marketing needs to work with product, operations, strategy, etc. really magical things can happen!

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8. Daniel Sand

Describe yourself

Taking Wedio from an idea to 100,000+ monthly guests, 20,000+ members, and €800k+ ARR in just four years, I know the challenges founders face in their early stages of getting traction. I have extensive practical experience in digital marketing & growth hacking with deep expertise and knowledge within SEO. When I advise other founders, I always strive to share concrete, hands-on advice from real-life examples.

In just one sentence, why do you want to become a growth mentor?

To experience the joy of teaching again.

In your words, what does a growth mindset mean to you?

Always think of speed over perfection. The faster you can get an idea validated the faster you find the idea worth building.

If you could mentor a startup on one topic, what would it be?

SEO.
I have a t-shaped profile, and I have always had a special passion for SEO.
Free traffic — what’s not to like? 😉

E.g. have grown Wedio from 10k monthly organic visitors to 70k monthly organic visitors In 8 months.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Kickstarting our UK market via the tactic “Llama Drain”.

Situation:
We wanted to enter London.
We had a limited budget.
We had a competitor (Fat Llama) with already going rentals.

USPs compared to Fat Llama:
– cheaper (25% vs 50% fee)

We could easily onboard supply, but finding Demand was tricky (too expensive for PPC and Ads).

Growth loop: How to bring in Demand via lenders?

Solution:
Operation Llama Drain

What:
Reach out to lenders on Fat Llama, and offer them a Wedio REF code — (1 fee-free rental)

When lenders receive a rental request on Fat Llama, the lender brings the renter to Wedio, offering the renter a fee-free rental instead of paying 50% on Fat Llama.

Result:
0 to €40k monthly revenue in London within 6 months.

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9. Demi Yilmaz

Describe yourself

Hey, I’ve built colonist.io, an online game with 1M MAU. I’m interested in mental models, and I’ve open-sourced my practices on mmpractices.com.

In just one sentence, why do you want to become a growth mentor?

To network with bright people.

In your words, what does a growth mindset mean to you?

It is a mindset where the person seeks to improve their abilities to be able to increase the amount of entropy/time they create in the universe.

If you could mentor a startup on one topic, what would it be?

I’d train them on the First Principles mental model. It is the top tool for overcoming problems.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Problem: We needed to add a premium thing in the game so we could get more sales to our packs
State: The game was 4 players
Solution: Increased a few integers and created a 6-player version. Sold like pancakes.

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10. Donal Ó Mearain

Describe yourself

I’m a marketing leader with a strong background in digital marketing and CRM. I have worked in companies of all sizes (<50 to Google) and have 7 years of experience in B2B and Tech.

Outside of marketing, I would be very keen to help people build executive presence, build and grow a team, and create a go-to-market strategy.

In just one sentence, why do you want to become a growth mentor?

I already act and have acted, as a mentor to several people. I find great value in supporting talented people who are engaged in their careers and development.

It has been made clear to me, through my work with a mentor, that I hold a specific combination of skills (data-oriented, operational, and commercially focused) that is somewhat rare in marketers. This makes me keen to share with people who may be struggling to find the right kind of advice.

Finally, I wish to expand my own network of smart talented people and elevate the next generation of young marketers if I can.

In your words, what does a growth mindset mean to you?

Compounding programmatic small changes daily while trying to identify major opportunities for changes and accepting failure may be an option.

If you could mentor a startup on one topic, what would it be?

Lifecycle marketing

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Solved an issue in some automated flows that had a potential impact of ~€250k revenue per month. About 7 other more senior colleagues had approved the initial setup.

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11. Elena Vargas

Describe yourself

Hey! I’m Elena a former founder turned Head of Growth (B2B/B2C). I’m currently helping startups reach their growth goals. I focus on growth systems/growth loops to improve their Growth strategies.

In just one sentence, why do you want to become a growth mentor?

I want to share what I have learned so far as a founder, and head of growth. I believe the best way to do it is by teaching. I also hope to connect to other founders and mentors so I can continue to learn.

In your words, what does a growth mindset mean to you?

A growth mindset is one that focuses on creating and refining a system that can provide results on a frequent basis. In contrast, we have the “growth-hacker” that only focuses on giving results in the short term.

If you could mentor a startup on one topic, what would it be?

Product Marketing. Many products are great but are lost in positioning, messaging, conveying their value props, etc.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Creating a Growth system that allowed us to create Leadmagnets/growth tools to help users solve some degree of their pain points. This led us to Lower the CAC by 90%.

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12. Gala Grigoreva

Describe yourself

During my 15-year career, I’ve worked in global IT companies focused on mobile apps, crypto, and ad tech. With expertise in B2C and B2B, SEO, content and influencer marketing, paid traffic, product marketing, and PR, I’ve successfully applied my skills. I’ve built a few high-performing teams and launched two multi-billion dollar products.

I’m a certified business mentor, a jury member for international marketing and advertising awards, a leader of the Forbes Communication Council’s CMO group, and a mentor at Women in Tech.

In just one sentence, why do you want to become a growth mentor?

Through sharing experiences, providing support, and assigning practical tasks, I encourage real-world skill enhancement.

In your words, what does a growth mindset mean to you?

In my perspective, a growth mindset is a way of thinking and an approach that welcomes the notion that our abilities, intelligence, and talents have the potential to grow and get better through work learning, resilience, and commitment. It involves recognizing that our inherent qualities are not set in stone but flexible characteristics that can be nurtured and enhanced as time goes on.

If you could mentor a startup on one topic, what would it be?

How to find the Big Idea in what you are doing. This is very important for self-motivation and overall success.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

I launched a Thank You campaign among competitors tagging them on social media and ensuring a huge reach for my brand. It was a blast and brought a surge of branded organic traffic.

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13. Geoffrey Bressan

Describe yourself

I have 10+ years of experience as a growth and marketing leader for start-ups and scale-ups. I’m passionate about helping B2B SaaS companies identify bottlenecks, unlock new opportunities, and build a sustainable growth engine. I’m also a former user of GrowthMentor, and I finally decided to fight my imposter syndrome and give back to this amazing community 😉

In just one sentence, why do you want to become a growth mentor?

I want to give away some of the knowledge I accumulated along the way and at the same time I’m curious to learn about the challenges of start-ups / scale-ups.

In your words, what does a growth mindset mean to you?

Growth is more than a mindset; it’s a culture. It’s about being as relevant as possible to your target audience and delivering the right message at the right time through the right channels, all with the primary goal of helping the business generate more revenue.

If you could mentor a startup on one topic, what would it be?

Set up the right marketing strategy and org chart based on their GTM motion.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Guideflow.com – it’s a solution that allows SaaS businesses to set up interactive demos of their product straight on their website, which allows visitors to get value straight from the 1st interaction.

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14. Iris Lacorn

Describe yourself

I am an enthusiastic senior marketeer and business development manager, committed to using my expertise to drive progress, particularly in the energy transition. My mission is to bring together people with purpose and use my wealth of experience and knowledge to tackle new challenges and coach young talent. I enjoy dealing with change and complexity. Working in x-cultural environments inspires and energizes me. I am fascinated by strong brands, innovative insight-driven propositions, immersive experiences, and how to leverage brand value through franchising in the digital age.

In just one sentence, why do you want to become a growth mentor?

I want to pass on my marketing experience to young talent and help them develop. I have a couple of mentees in my personal network who really value my support so am keen to do more of this as I have more time capacity in my current role.

In your words, what does a growth mindset mean to you?

For me growth means a) scaling a profitable business case (more of the same, driving economies of scale), b) expanding a business through diversification and c) growing your development as an individual and your personal impact on society and the environment.

If you could mentor a startup on one topic, what would it be?

Marketing strategy as that is my area of expertise.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Invented several platforms and programs that helped connect global communities and shared learning.

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15. Jeremy Ellens

Describe yourself

I co-founded the marketing software LeadQuizzes. I’ve led our marketing and have grown our SEO to 100k+ monthly visitors. Prior to starting LeadQuizzes, I owned a digital marketing agency where I developed an outbound lead generation process, created our sales script, built a sales team, and grew our revenue to over $100k/month in revenue.

In your words, what does a growth mindset mean to you?

Having a growth mindset means putting yourself in situations to be a student.

If you could mentor a startup on one topic, what would it be?

SEO or phone sales.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

When I ran my marketing agency, I needed to find clients who were willing to pay to build their email lists. I found a lot of people with this desire would participate in virtual summits. I scraped their names, found them on Facebook, developed a compelling 3 part script, closed them over the phone, then scaled that process with a virtual assistant and went on to close 189 clients on this service.

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16. Jonas Delin

Describe yourself

I am a serial company founder with a passion for new tech, team culture & sales. I am hoping to share the countless mistakes made over the years so you don’t have to make the same ones.

In just one sentence, why do you want to become a growth mentor?

Dynamic and accomplished professional with a track record of success in the iGaming industry.

In your words, what does a growth mindset mean to you?

There only winning and learning. Failing should be embraced as part of the planning process. Fail –> learn –> adapt –> win.

If you could mentor a startup on one topic, what would it be?

B2BC Tech start-up / scale-up.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Make a powerful product proposition invaluable by telling a story that increases the perceived value beyond the actual value.

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17. Joshua Herzig Marx

Describe yourself

For 15 years, I’d been the first product leader at early-stage organizations. A bunch was at my own startup, where, despite exiting Google, I discovered I was a better head of product than an entrepreneur. Since then, I’ve run Product at GasBuddy (consumer mobile, fintech, B2B Saas), Catalina Digital (martech, retail), Alyce (enterprise SaaS), and Brigit (consumer mobile fintech). I’ve stepped back from salaried work to be a primary parent, and when not making lunches, scheduling doctor’s appointments, helping with homework, and nagging my kids to fold laundry, I coach founders, solo PMs, and first-time heads of product. Learn more on my website: https://joshua.herzig-marx.com.

In just one sentence, why do you want to become a growth mentor?

I’ve been so fortunate with my career and I want to give back.

In your words, what does a growth mindset mean to you?

A growth mindset is the belief that, with practice, we can get better at doing this. This includes difficult, challenging, or unpleasant things and extends beyond individual skills to organizational skills. One of my favorite coaching concepts is practice!

If you could mentor a startup on one topic, what would it be?

In startups, the work of the executive team is to demonstrate to the founder/CEO that they can effectively hold the anxiety for the organization. And the work of the founder/CEO is to give them the tools and support so they are able to do so. Almost everything else is details.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

I’m skipping this one. I can’t imagine ever thinking that.

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18. Katherine Sakovich

Describe yourself

As a seasoned Direct-to-Consumer marketing leader, I’ve worked with both startups and international brands. In my last role at the women’s health company Mira, I built the marketing department from the ground up. I joined when we launched the first product pre-order and now Mira is America’s fastest-growing #FemTech company according to Inc 5000. We have reimagined the consumer-centered e-commerce experience, prioritizing strong retention and nurturing lasting relationships with our valued users.

I help founders and marketers with:

• Jumping off marketing activities, whom to hire first, what tools to use, how to prioritize
• Performance marketing strategy and attribution
• Building funnels for leads generation and conversions pipeline
• Conversion rate optimization and landing pages
• Content marketing activities for building a brand
• How to manage a team effectively and set up the right metrics, OKRs

In just one sentence, why do you want to become a growth mentor?

I found many helpful mentors on the platform while growing a company and I want to give back to the community and share my expertise with other marketers and founders.

In your words, what does a growth mindset mean to you?

A growth mindset is a driver that helps you pave your own way and get eventually where you want to be with the joy of personal and professional development. It’s a mixture of curiosity, flexibility, dedication, accountability, empathy, and collaboration. The growth behavior isn’t a special skill you need to learn, it’s a choice of perspective.

If you could mentor a startup on one topic, what would it be?

How to build a marketing powerhouse: team, management, marktech stack, goal-setting.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Like many e-commerce companies, we were hit harshly after the iOS 14 update (privacy policy updates for ad channels like Meta and Google). It was a challenge to get back to the same ROAS level and scale even more. Attribution data felt off. I’m proud of being able to hire the right team, equip us with insightful analytical tools, and establish a process of creative assets generation to overcome the challenge. Our sales didn’t decrease and moreover, with some time started to grow 30-50%.

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19. Kevin Patrick

Describe yourself

Hi, I’m Kevin Patrick (KP for short) and I’m passionate about start-ups and B2B enterprises. Knowledgeable about business development, commercials, and growth. Currently working in the cultural intelligence SAAS space as Head of Sales and Marketing.

In just one sentence, why do you want to become a growth mentor?

I want to help others become successful as quickly as possible and avoid the mistakes that I have made that cost me both time and money. I truly believe in karma and I want to do my bit in giving back to those who want help in the same way I had help and continue to have help.

In your words, what does a growth mindset mean to you?

A growth mindset means to accept that one does not know everything and therefore is ready to ask, listen, and apply. There is no secret formula to success but seeking advice from those who have done it is a sure way to achieve success in a quicker and more cost-effective way which in turn means growth for yourself and your venture!

If you could mentor a startup on one topic, what would it be?

Lead generation and business development is my passion and if I had to stick to one topic, this would be it. I love seeing growth and winning new clients. The buzz from receiving confirmation on a new deal is the best and knowing your product/service is helping customers is truly the best feeling.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

I set up a social enterprise that feeds people in need for every item of clothing sold. The website experience forces the customer to not only select a size and colour but also the country in which they want to feed people in need making the customer an active consumer. Since launching in September 2020 we have provided over 4000 meals across 7 countries and best of all, it’s a side passion project that may soon grow into a full-time business.

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20. Kévin Rabesaotra

Describe yourself

Hello everyone,
I’m a product manager for growth and previously a growth engineer. I’m a growth geek at heart and I love when I’m analyzing funnel data, running a/b tests, and solving product-led growth challenges to help companies grow.

In just one sentence, why do you want to become a growth mentor?

My entire professional goal is to help others build and scale their businesses.

If you could mentor a startup on one topic, what would it be?

I could help with data tracking. That’s the foundation of growth.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

When I was a growth engineer, we implemented a fully automated process to do outbound based on company visitors detected on our website. It was too good to see new meetings booked without any human touch!

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21. Kurtis Morrison

Describe yourself

Hi, I’m Kurtis! I’m a 2x early-stage growth lead (1 exit – EyeQuant) and am currently leading growth at Bunch – an AI-enabled leadership coaching app for new managers.

I’ve spent over 10 years working closely with startup founders, with a focus on “0-to-1” growth. I’ve helped bring several new AI products to market (both B2C and B2B) that have reached hundreds of thousands of users. I’m passionate about growth strategy and the startup journey – particularly how to navigate the ambiguity and uncertainty of early-stage ventures.

In just one sentence, why do you want to become a growth mentor?

I want to share what I’ve learned from 10+ years working in early-stage startups and mistakes to avoid when trying to go “from 0 to 1”.

In your words, what does a growth mindset mean to you?

For me, it means you’re never “done” learning. There’s always something new to discover about a topic, and as long as you manage to stay curious and open, you can continue to grow & improve indefinitely.

If you could mentor a startup on one topic, what would it be?

The startup growth “journey” – can be so confusing and emotionally exhausting to navigate and prioritize, and I’d love to help folks gain a sense of clarity.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Sure, at Bunch we wanted to use Email campaigns to promote new content in our app and reactivate users who had gone dormant.

I had the idea that rather than using the email to “sell” the value of the content and why you should come back to read it, we could instead make the email a notification, e.g. “Kurtis sent you a message => view it on Bunch”, then we could use an in-app message to sell the value of the content we’re trying to promote.

This approach enabled us to leverage the user’s curiosity (“What’s the message!?”) to reactivate 3x more app users with each campaign.

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22. Magda Zawarska

Describe yourself

I’m a growth-focused marketing professional with extensive (15 years) experience in mobile apps, mobile games, web-based services, and early startup development.

I’m passionate about the outdoors and climbing. My personal North Star Metric is the number of days spent climbing outside during the year. My interests extend to a wide array of random topics, fueling my quirky sense of humor and humble approach to life.

Despite my introverted nature, I have a knack for connecting with people and supporting them in solving acute problems. I enjoy helping with defining product-market fit, personas & value propositions. I have a soft spot for market & competition research, monetization strategies, and organizing processes. I have hands-on experience in managing paid UA (with creative production), ASO, SEO, CRM & socials.

My aspiration as a mentor is to use my skill set to guide others and hopefully prevent them from making mistakes I already did.

In just one sentence, why do you want to become a growth mentor?

I love to be of service to people, and I have finally gained the confidence to share my professional knowledge and experiences as a mentor.

In your words, what does a growth mindset mean to you?

To me, a growth mindset is a relentless curiosity about the workings of things, the world, and humans. It’s more than just a desire to learn. It’s the openness and humility to recognize there’s always more to discover and understand.

If you could mentor a startup on one topic, what would it be?

Topic: cultivating resiliency and embracing discomfort for introverts.

Why: Stepping outside of the comfort zone is such a catchphrase that whenever I see it – I want to stab myself in the eye. But! Embracing discomfort and fostering a healthy attitude towards it is the key to growth. My personal journey in building resilience was shaped by climbing. It gave me invaluable lessons, observations, and principles that I now apply in various aspects of my professional and personal life.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

In a highly competitive category for a new weather app, I managed the soft launch campaigns ASA and UA strategies and fostered cooperation with the Apple Editorial Team.

The production of marketing materials led to our title being featured by Apple as the recommended app for iOS 14 widgets, achieving constant growth with ASA and Google Ads.

What truly made me think, ‘Damn, I’m pretty good!’ was an out-of-the-box solution I conceived during this project. After extensive research, I hypothesized about the peak seasons for weather apps correlating with severe weather conditions. I crafted a marketing roadmap targeting events like hurricane seasons and snow blizzards, mainly in the USA market.

This strategy led to increased downloads and positioned our app as a go-to resource during critical weather conditions.

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23. Michelle Wols

Describe yourself

I am a B2B SaaS head of marketing. I’ve started as the first marketing hire twice, and know what the challenges are. What to start with, what to prioritize, and when to start growing the team? I’ve worked on product marketing, go-to-market plans, and growth campaigns.

In just one sentence, why do you want to become a growth mentor?

Over the years I’ve mentored many interns and juniors and have always enjoyed doing that. It’s a win-win: they learn, I learn.

In your words, what does a growth mindset mean to you?

To me, a growth mindset equals using common sense. It’s about understanding who you target, how to reach them best, and how to convince them to try your product – using the least resources possible 🙂

If you could mentor a startup on one topic, what would it be?

First marketing hires. Helping to get you to grips with what you’re prioritizing and why.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Back when I started in marketing, I had minimal experience. Given our very niche market, I realized that the most cost-efficient marketing campaigns would be the highly targeted ones. That’s why we started building a contact list with e-mail addresses that we could use for campaigns. I had developed an Account-Based Marketing campaign before knowing it existed. Over the years I perfectioned this practice and we were able to generate many leads, cooperating with the sales team.

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24. Mile Zivkovic

Describe yourself

Writer turned content strategist with over 7 years of experience in the SaaS world. From one-person bootstrapped startups to venture-backed enterprise businesses, I’ve created content or done strategies for companies of all sizes.

In just one sentence, why do you want to become a growth mentor?

I’d like to join the ranks of those who help others. I also believe the conversations will benefit not just the person I’m helping, but also help me grow as a person.

In your words, what does a growth mindset mean to you?

A growth mindset means being on the constant lookout for new ideas to fuel growth. It means not accepting that something works and continuing to do it instead of taking a risk with something new. Failure is a part of the learning process.

If you could mentor a startup on one topic, what would it be?

Creating an effective SEO content strategy that aligns with a company’s overall marketing/sales goals.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Last year at Whatagraph, we struggled with getting new leads around Black Friday. I launched a campaign that focused on link building, email promotion, Intercom, and social media. The company never made a sale on Black Friday and with my campaign, we made over 30k EUR in sales in a few days.

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25. Olly Jones

Describe yourself

Experience in setting up, scaling, running, and selling startups, with a focus on selling products/services to large Enterprises. I spend time helping founders and companies looking for product-market fit, commercially compelling partnerships, and unlocking access through my professional network. I also love helping people fine-tune and differentiate their value proposition.

In just one sentence, why do you want to become a growth mentor?

To scale the value in connections and advice I’ve managed to provide people I meet in person.

In your words, what does a growth mindset mean to you?

Being open to new ways of working, thinking, and operating.

If you could mentor a startup on one topic, what would it be?

Identifying, creating, and monetizing a distribution channel for their project, because I’ve had the most success with this.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Recently I found ways to best take advantage of failed Web3 projects and breathe life back into fandom communities.

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26. Robert Darling

Describe yourself

I’m a senior executive specializing in scaling high-growth B2B SaaS start-ups. Previously, I’ve been responsible for global product strategy, international commercial expansion, and funding rounds, in addition to leading all core functions of a SaaS company. My strengths lie in executive leadership and scaling operations and departments. I achieve this through a logical and efficient approach balanced with nurturing employee performance and engagement.

In just one sentence, why do you want to become a growth mentor?

Recently exited my scale-up and I have started mentoring/advising other startups and want to do this more (via platforms like GrowthMentor).

In your words, what does a growth mindset mean to you?

Open to changing/improving any part of your company in an effort to achieve gains or improved results across any part of the business.

If you could mentor a startup on one topic, what would it be?

Product Market Fit – too many people try to move forward without true product-market fit and it makes the entire start-up experience incredibly difficult if you don’t properly have it.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

In trying to figure out how to decrease our sales cycle, we ‘decomposed’ our product to enable the selling of modules that aligned with the next generation of SaaS applications (composable components) as described by Gartner.

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27. Ryan Fetterly

Describe yourself

I’m a seasoned Product Leader with over 7 years of experience in a variety of sectors. In the past few years, I’ve started both teaching and mentoring Product Management as a way to give back to the community. Outside of my 9-5, I’m usually busy with my young family or some form of aerobic exercise.

In just one sentence, why do you want to become a growth mentor?

I’ve taught Product Management with Brainstation and the most engaging part of the role was 1:1 mentoring outside of the classroom.

In your words, what does a growth mindset mean to you?

A growth mindset is assuming you don’t know everything, and always being open to learning in unexpected places.

If you could mentor a startup on one topic, what would it be?

Product Strategy – I’m very keen on strategy, specifically around pricing and value. Value is why your customers pay and is something that can be shaped.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

At a prior eCommerce company, I noticed an underutilized capability. Over a period of several months I developed cross-functional buy-in to test a new concept which was so successful, that demand for the capability increased to the point that it shifted from underutilized to propensity model-driven, always on and leading to significant sales.

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28. Solange Baki

Describe yourself

I’m passionate about unlocking cost-efficient user acquisition at scale and in the most profitable way. I’m an Associate Director of performance marketing in one of the fastest lifestyle app businesses and would love to help other businesses achieve their growth goal via different digital channels.

In just one sentence, why do you want to become a growth mentor?

I would love to help businesses from different verticals grow and scale while I challenge myself to get out of my comfort zone.

In your words, what does a growth mindset mean to you?

A growth mindset is to never stop learning, challenge yourself, and keep constantly innovating.

If you could mentor a startup on one topic, what would it be?

Channel diversification because there are many different touchpoints where you can reach your audience in the mobile and desktop ecosystem and diversification is key to scale user acquisition in a cost-efficient way.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Building a dynamic tool that helped me forecast and project outcomes based on historical performance across multiple markets.

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29. Swatantra Kumar

Describe yourself

Forbes 30U30 Asia lister and Co-Founder & CTO of Able Jobs, a YC-backed ed-tech start-up that scaled up to 2.5m+ downloads and placed 25k+ students. Exploring new pathways in SaaS.

In just one sentence, why do you want to become a growth mentor?

Share my learnings from solving 0-1 problems and scaling to 2.5 million users, and learn from founders as they solve their 0-1 problems.

In your words, what does a growth mindset mean to you?

It’s okay to fail, fail a lot of times, learn from failures, don’t give up, and move fast.

If you could mentor a startup on one topic, what would it be?

Growth hacks: Building an organic growth engine is as important as building a product that users love to achieve product-market fit.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Drove 500k+ app installs from SEO by building a vertical search engine similar to Indeed/Jooble.

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30. Thiago de Carvalho

Describe yourself

Founder of Deer Designer, experienced creative digital specialist with over 20 years’ experience in UX/UI/Visual Design, digital marketing, and management in both agency and client-side. I have a history of effective team leadership working with UX/UI/Visual designers, developers, executives, and stakeholders. I excel in being the bridge between commercial and tech, translating commercial needs into technical deliverables. Experienced in delivering large marketing/commercial campaigns, having a passion for pitching and working on new briefs from the initial idea to post-delivery. From the discovery/research process defining the scope, flows, and scenarios, and creating the initial wireframes, mockups, and prototypes to testing, development, presentation, and deployment. Worked with major brands such as Coca-Cola, Canon, Red Bull, Starbucks, and more.

In your words, what does a growth mindset mean to you?

Not being afraid to move and breaking things fast so you can learn faster. Reducing the paralysis by analysis.

If you could mentor a startup on one topic, what would it be?

Automation. Startups need to do many things at the same time and it is very time-consuming and/or they’d need many people doing it. Using automation reduces the workload, the headcount improves the speed, and gets things done quickly without having to think about it.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Finding good designers is hard, time-consuming, and stressful. I started Deer Designer so anyone could have a reliable and always available designer to do all their designs for them. We’ve been growing strong and everyone loves the service. I’m pretty good at this 🙂

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31. Tom Hurst

Describe yourself

Hi, I am a growth marketeer with 10+ years of experience scaling startups and scale-ups. I’ve been agency-side, in-house, and a founder. I am very keen to share what I’ve learned along the way to help the growth mentor community scale their businesses.

In just one sentence, why do you want to become a growth mentor?

I want to share my knowledge and experience where it can have a positive impact and to meet more cool people who are keen to learn and build businesses.

In your words, what does a growth mindset mean to you?

To me, a growth mindset is to be both eternally curious and passionate about furthering yourself. When applied to building businesses, it’s a combination of ambition, humility, and grit in the face of setbacks.

If you could mentor a startup on one topic, what would it be?

Marketing strategy.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

A wealth tech startup wanted to drive sign-ups to webinars, in the face of a dangerous combination of a high-friction sign-up process (extensive identity checks) and a lack of brand awareness. I was able to 5x sign-ups, from around 20 to over 100, with a new strategy that combined new landing pages, automated LinkedIn nurture sequences, and a more personalized approach from the sales team.

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Interested in becoming a growth mentor?

What we’re looking for:

• Growth marketers, product managers, and designers, with extraordinary track records of success
• Inspirational founders that have “been there and done that.”
• Friendly people that take joy in helping other people.
• At least 5 years of demonstrable experience working in growth.
• GrowthMentor is a #givefirst platform. You should be cool with mentoring for free until you have three reviews.