One of the biggest shifts has been in how I structure and optimize ad campaigns, I now have a much clearer process for testing, iterating, and scaling what works.
Joshua Brito
Tell us something about yourself and what you are currently working on.
I am a creative entrepreneur with a passion for design, marketing, and espresso! I’m currently building Melt, a new coffee brand that makes frozen espresso shots designed to instantly transform into a fresh Americano – just add hot water, no machines or mess needed.
My focus right now is launching the brand, refining our messaging, and getting the word out to coffee lovers who want high-quality espresso without the hassle. It’s an exciting challenge, and I’m always looking for feedback and insights from the community!
Before you learned about GrowthMentor, how did you deal with the challenges you faced?
Before I learned about GrowthMentor, I relied heavily on YouTube for insights, watching everything from marketing strategy breakdowns to startup case studies. I also read blogs and followed industry leaders on social media, but it was mostly a self-guided trial-and-error approach.
What ultimately compelled you to sign up to GrowthMentor?
I took a “why not” approach, just like I did with my businesses. I figured I’d jump in and take a bet on it, knowing that learning from others could only help me grow faster. Sometimes, the best opportunities come from being open to new experiences and seeing where they lead.
What’s your favorite thing about GrowthMentor?
Having direct access to experienced mentors has been a game-changer in speeding up my learning and avoiding common pitfalls. It pushes me to stay active and keep the pressure on, but it’s also great knowing I have a support system of people who’ve been through similar challenges and can offer real, actionable advice.
What topics have you mostly discussed with mentors?
Meta and Google Ads, growth strategies, email marketing, and e-commerce ideas.
Is there a specific session/mentor that stands out in your mind as super helpful?
One of the most impactful mentoring sessions I’ve had was with Olga Khusnetdinova Drakatos. She had an incredible ability to identify inefficiencies in my Google Ads strategy and explain exactly how to optimize my campaigns for better performance. Her advice on campaign structure, bidding strategies, and audience segmentation completely changed the way I approach paid ads. To this day, I still apply the insights she shared, and they continue to help me make smarter, more strategic decisions. Her guidance was truly a game-changer!
Based on the things you’ve discussed in calls, do you have any results to tell us about?
Since applying the insights I gained from my GrowthMentor sessions, I’ve seen a noticeable improvement in how I approach decision-making and strategy. One of the biggest shifts has been in how I structure and optimize ad campaigns, I now have a much clearer process for testing, iterating, and scaling what works. This has led to better conversion rates and more efficient ad spend, ultimately driving stronger results for my business. Beyond just the numbers, these sessions have also given me more confidence in making data-driven decisions and adjusting strategies proactively rather than reactively. The ability to troubleshoot challenges with expert guidance has been invaluable, and I continue to use these lessons daily.
How has GrowthMentor helped you?
Instead of spending hours trying to figure things out on my own, I can get clear, actionable advice from people who have real-world experience. It’s helped me make better decisions, refine my marketing strategy, and feel more confident in growing my business.
What three adjectives would you use to describe GrowthMentor?
Join the community
Enjoy the peace of mind that advice is always only one Zoom call away.
