Why a mentor?

How can a marketing automation mentor help me? When should I talk to a marketing automation mentor? Why should I talk to a mentor rather than just take a course? Why should I trust GrowthMentor’s mentors?

All your questions about mentorship, answered

How can a marketing automation mentor help me?

Though most people think automation is a brand new field thanks to AI, marketing automation has been around for longer than you might think. But, with the advent of AI, new possibilities are opening up every day.

So if you haven’t already started with marketing automation, now’s the time to do it.

Marketing automation, however, is a super broad field. If you’re brand new to it, you may not know:

A. What you can automate

B. Which processes you should automate

C. What tools to use for running your automations

Sure, you could try to do all this research on your own. But, marketing automation is a powerful tool, but only if it’s done right. Do it wrong and you’re bound to be the target of eye-rolls at best and brand damage at the worst.

A marketing automation mentor can give you confidence that you’re doing things right.

You won’t have to spend time guessing if something will work. You’ll know because a mentor has walked you through implementing the automation, step-by-step, optimizing your process based on their wealth of experience and ensuring you don’t fall into pitfalls along the way.

And because a mentor takes a “done with you” approach, you won’t be limited to the tactics your mentor shows you. Instead, you’ll understand how they think about automation, how they decide what to implement and which tools to pick, so you can make your own calls on automating other processes.

When should I talk to a marketing automation mentor?

If you’re even considering marketing automation, we suggest you talk to a marketing automation mentor.

If you’re new to the field, they can help you:

  • Sort through any mixed feelings about marketing automation
  • Decide whether it’s the right time to start automating your marketing
  • Determine what processes you should automate based on your risk tolerance

But, marketing automation mentors can help far more than newbies. If you’re already automating some of your marketing processes, a marketing automation mentor can:

  • Show you advanced tips and tricks within the tools you’re already using
  • Help you optimize each step of your automation flows
  • Present your best options for automating other marketing processes

All in all, your mentor can help steer you in the right direction, increase the ROI you receive from a marketing automation tool, and prevent you from making (possibly costly) automation mistakes.

Why should I talk to a mentor rather than just take a course?

Courses and blog articles can teach you best practices for marketing automation. But, ultimately it’s just theory, and for marketing automations, quite random theory.

You shouldn’t have to sift through hundreds of random tactics to figure out what automations will help your marketing team the most.

Our mentors aren’t fluffy theorists. They’ve been in the trenches and been hands-on with the work. They’ve seen fantastic successes, spectacular failures, and everything in-between. They know what works and what doesn’t.

So, you could spend hundreds of hours reading articles, taking courses, and blindly testing out tactic after tactic, clueless as to whether it’ll help or hurt your team’s efficiency.

Or you could shortcut all the frustration by talking to a mentor who has walked the path before. You’ll get automation advice personalized for your processes and team.

Why should I trust GrowthMentor’s mentors?

Excellent question. After all, the “mentorship” world is full of high-priced consultants, armchair analysts who have never done the work themselves, and outright snake-oil salesmen looking to make a quick buck.

But, there are plenty of experts out there who want to share their experience and knowledge. At GrowthMentor, we’re lucky to have 700+ of those experts.

The secret comes from our vetting process. We not only double-vet all of our mentors so only the top 3% makes it through our process, we also look at their soft skills. Because no one wants a mentor who’s a snob or a jerk.

On top of it, 85% of our mentors don’t charge an extra fee. Why?

The short answer: Because they want to help people.

The long answer is because…

  • They enjoy sharing their knowledge
  • They learn from their mentees
  • They want to be a “force for good” in the business world
  • They want to pay it forward

But don’t just trust our word on it. Hear from the mentors themselves.