Why a mentor?

How can a product launch mentor help me? When should I talk to a product launch mentor? Why should I talk to a mentor rather than just take a course? Why should I trust GrowthMentor’s mentors?

All your questions about mentorship, answered

How can a product launch mentor help me?

In the tech realm, product launches are the ultimate proof you’ve built something. It takes something from a mere idea or theory and puts it out into the world in a tangible way.

But there’s one big problem with product launches. No matter if it’s a single feature or a full-fledged product, you can only do it once. There’s no take-backs or relaunches.

Meaning you only have one chance to get it right.

And you can have the most flawless feature or product in the world, but if you fumble the launch, your adoption rates will be abysmal.

No wonder why so many founders and product teams get stuck in analysis paralysis right before a launch.

A product launch mentor can provide you with the confidence and certainty you need to get your product or feature launched.

After all, the individual components of product launches aren’t that complicated. But keeping track of all the moving parts and ensuring they’re all coordinated can be a nightmare.

To add to the stress, Murphy’s Law is always at play during a launch and whatever can go wrong, likely will. Even the most perfect launch plan is unlikely to survive execution without a hiccup.

But a product launch mentor will use their experience and knowledge to help you build a plan you’re confident in and talk you down from your analysis paralysis stress. They can also give you the advice and resources you need to stay calm and handle situations when things go wrong.

When should I talk to a product launch mentor?

There’s only one time you shouldn’t talk to a product launch mentor and that’s if you don’t have a product.
If you have a product or feature launch anywhere on the horizon, you should talk to a mentor. You have nothing to lose and everything to gain. And the sooner before a launch you speak with a mentor, the better prepared you can be.

Imagine that instead of being faced with nerve-shredding uncertainty on launch day, you’re calm and collected.

You can only get that peace of mind by getting a second, expert opinion on your launch plans. With it, you’ll know exactly what you need to plan ahead of time, how to coordinate your teams, how to maximize impact on launch day, and what to do if anything doesn’t go according to plan.

Why should I talk to a mentor rather than just take a course?

Courses and blog articles can teach you best practices for product launches. But, that textbook theory is miles away from the reality of a launch.

Product launches are ultimately unique to the product being launched and the company behind it. No two are the same.

If you want to be prepared for every eventuality, you need someone with first-hand experience.

Our mentors aren’t fluffy theorists. They’ve been in the trenches and been hands-on with the work. They’ve seen fantastic successes, spectacular failures, and everything in between. They know what works and what doesn’t.

So, you could spend hundreds of hours reading articles, taking courses, and worrying over whether you have the right approach for your product launch.

Or you could shortcut all the frustration by talking to a mentor who has walked the path before. Which will give you confidence your product launch will run as smoothly as possible.

Why should I trust GrowthMentor’s mentors?

Excellent question. After all, the “mentorship” world is full of high-priced consultants, armchair analysts who have never done the work themselves, and outright snake-oil salesmen looking to make a quick buck.

But, there are plenty of experts out there who want to share their experience and knowledge. At GrowthMentor, we’re lucky to have 700+ of those experts.

The secret comes from our vetting process. We not only double-vet all of our mentors so only the top 3% make it through our process, we also look at their soft skills. Because no one wants a mentor who’s a snob or a jerk.

On top of that, 85% of our mentors don’t charge an extra fee. Why?

The short answer: Because they want to help people.

The long answer is because…

  • They enjoy sharing their knowledge
  • They learn from their mentees
  • They want to be a “force for good” in the business world
  • They want to pay it forward

But don’t just trust our word on it. Hear from the mentors themselves.