Why a mentor?

Why should I talk to a social media marketing mentor? What a social media marketing mentor can do for you? Should I talk to a social media marketing mentor now?

All your questions about mentorship, answered

Why should I talk to a social media marketing mentor?

Social media is a game of consistency and inches.

That “overnight viral” success? Had a social media manager working daily on building the brand’s page for months before it took off.

The startup’s account with 500K followers? Needed an entire marketing team brainstorming for content and experimenting with new ideas every. single. week.

But if you’re part of a smaller team or testing the waters with social media as an acquisition channel, you probably don’t have the time or resources to blindly throw darts at a board.

With the tens of thousands of “Learn how {Insert Name of a Magical Unicorn Startup Whose Success is Mostly Luck and Survivorship Bias} does social media” case studies out there, it’s about impossible to find what really works without getting overwhelmed.

What you need is actionable insights and advice from someone who has seen hundreds of companies like yours and knows exactly what works and what doesn’t for your size and maturity stage.

You need a social media marketing mentor.

What a social media marketing mentor can do for you?

There’s no such thing as mere tactics in social media marketing. If pure tactics made social media successful, every single person who picked up a phone could turn themselves into a breakout star on TikTok.

Yes, sometimes luck does come into play in organic social media marketing.

But the best social media marketers know how to recognize when conditions are favorable and “make their own luck.”

When you sit down with a social media marketing mentor, you’re not walking away with a bunch of content ideas and tactics strung together by a loose thread of strategy.

You’re building your (and your team’s) understanding of how different platforms work, what content works on each, and why certain content is popular on each.

So instead of running with content ideas on one campaign, then wondering “what’s next” when the campaign is over, you’re gaining the knowledge you need to build campaigns that work time and time again.

Should I talk to a social media marketing mentor now?

Fortunately, social media marketing is a field that isn’t dependent on any other factors like company size, maturity, or PM fit. It will simply look different at different stages.

But whether it’s worth your time may be a different question. After all, regardless of what the internet says, social media marketing doesn’t just work for any company or product.

You want to talk to a social media manager when:

  • Your company has flashy, playful, funny, or otherwise potentially viral elements that will likely work well on organic channels.
  • You’ve maxed out another complementary marketing channel like SEO, ads, or word of mouth and want to expand your channel mix.
  • You’ve already seen great success on one social media platform and want to test out another.
  • Your company is very connected to its users and wants a marketing channel that reflects that.
  • You want to focus on brand-building and awareness campaigns.

A social media marketing mentor will listen to your company’s situation, determine your needs, and guide you to the best strategies, tactics, and playbooks to help you achieve success. Think of it as shining a light of truth on the black-boxes of social media algorithms.