Why a mentor?

How can a performance marketing mentor help me? When should I talk to a performance marketing mentor? Why should I talk to a mentor rather than just take a course? Why should I trust GrowthMentor’s mentors?

All your questions about mentorship, answered

How can a performance marketing mentor help me?

Performance marketing is all about acquiring users quickly, whether that’s through paid ads, influencer marketing or affiliate marketing.

But the cost is nothing to sneeze at.

For startups operating on tight budgets, it can feel like a risky gamble. Testing performance marketing strategies often feels random. And there’s always the chance that an error or technical bug ruins a campaign.

Which is why you need someone with first-hand experience to guide you.

By talking to a performance marketing mentor who has run hundreds of campaigns over their career, you can understand what tactics are the best fit for your startup, which ones are riskier, and how you can de-risk any campaign.

With a performance marketing mentor, you don’t have to operate on complete guesswork. Instead of running blind tests, you’ll have an experienced hand to help guide your strategies and walk you through how to run campaigns to ensure they have the best chance of success.

When should I talk to a performance marketing mentor?

If you’re thinking about starting a performance marketing campaign, you need to talk to a mentor.

If you start before your first performance marketing campaigns, your mentor can help you avoid pitfalls from the start. Meaning you’ll have better odds of creating successful campaigns.

But even if you’ve been in performance marketing for a while, there are still some scenarios where a performance marketing mentor can help you:

  • You want to expand to a different area of performance marketing
  • You need to de-risk a wildcard campaign
  • You’re pivoting to a new target audience or industry
  • You need to troubleshoot a campaign that’s not performing like it should
  • You’d like to run a post-mortem on a campaign that fell flat

Performance marketing can feel like a gamble. But armed with a mentor’s advice and expertise, you’ll be able to figure out the best path to success.

Why should I talk to a mentor rather than just take a course?

Courses and blog articles can teach you best practices for different types of performance marketing. But, they can’t answer questions like: “how risky is this campaign?”

To have confidence in your performance marketing efforts, you need the opinion of someone with experience.

Our mentors aren’t fluffy theorists. They’ve been in the trenches and been hands-on with the work. They’ve seen fantastic successes, spectacular failures, and everything in-between. They know what works and what doesn’t.

So, you could spend hundreds of hours on courses and articles, then fight a knot in your stomach every time you launch a new campaign and check your metrics obsessively post-launch.

Or you could shortcut all the frustration by talking to a mentor who has walked the path before. Which will give you confidence your performance marketing campaigns are as strong as possible.

Why should I trust GrowthMentor’s mentors?

Excellent question. After all, the “mentorship” world is full of high-priced consultants, armchair analysts who have never done the work themselves, and outright snake-oil salesmen looking to make a quick buck.

But, there are plenty of experts out there who want to share their experience and knowledge. At GrowthMentor, we’re lucky to have 700+ of those experts.

The secret comes from our vetting process. We not only double-vet all of our mentors so only the top 3% makes it through our process, we also look at their soft skills. Because no one wants a mentor who’s a snob or a jerk.

On top of it, 85% of our mentors don’t charge an extra fee. Why?

The short answer: Because they want to help people.

The long answer is because…

  • They enjoy sharing their knowledge
  • They learn from their mentees
  • They want to be a “force for good” in the business world
  • They want to pay it forward

But don’t just trust our word on it. Hear from the mentors themselves.