Building a Lean, Mean, Lead Generating Machine with Outbound Prospecting

Posted on 13 Dec 2020

Outbound marketing

Join GrowthMentor

Unlock access to 60+ hours of exclusive video content

Create Account

About this talk

We'll be taking a deep dive into how Prospecting fits into the Outbound Sales process and how founders can design and deploy their own Lead Generation Machines to build a repeatable and scalable sales process.

To build a Lean, Mean, Lead Generating Machine we will cover:

The importance of developing your ICP and Buyer Personas
Adding personalization through research
Crafting compelling messaging messaging
Selecting the correct cadence for outreach
The tools and setup required to build your lead generating machine

The mentors in this video

Mark Colgan B2B SaaS | Outbound Sales, Product Onboarding, Brand Building via Podcasts & Marketing Automation | Techstars '18

Let’s talk if you need pointing in the right direction with: ✔ Lead sourcing strategies ✔ Building a predictable & scalable outbound sales process ✔ Digital PR / Podcasts ✔ All things Marketing Automation related ✔ B2B SaaS Product Onboarding ✔ Egyptian Technofunk

Also an expert in: