Get Better at Making Better Products

Simple framework drives better product decisions

Driven to create a better way to bring products to market, longtime product experts Vidya Dinamani and Heather Samarin, developed an easy-to-implement framework to help companies get better at creating delightful experiences that drive growth. This simple framework is particularly relevant for companies experiencing rapid growth, when prioritization and focus becomes increasingly challenging. Their new book, “Groundwork,” outlines a philosophy and methodology that helps teams center their efforts around the most impactful problems, prioritize the right customer needs, and enable durable decisions. In their entertaining and interactive talk, they describe how to empower a customer-driven team that consistently develops products people actually want.

You'll learn:

• How to focus on the real customer problem
• Methods to understand what’s really driving your customer.
• A simple way to prioritize when you have too many options.
• How to bring the customer into every product decision you make
• A way to eliminate arguments about which new feature to work on