Getting Started With Google Ads

Get the most out of your PPC Advertising Budget

Learn how you can leverage Google Ads for your business by maximizing every dollar spent.

Getting started with Google Ads can be daunting. It's a complex platform with a lot to offer businesses of all sizes. In this session you're going to learn the best practices that drive positive ROI for businesses on the platform.

You're going to get the opportunity to learn the little secrets that take an account from good to great.

This workshop will be highly interactive using an actual Google Ad account rather than a slideshow so that you can learn in action.

You'll learn:

• The different types of Google Ads available to you and when to use them
• How to navigate keyword research
• How to choose the best bidding strategy for your business
• How to ensure that your results are being tracked accurately
• How to experiment and test with your messaging
• How to leverage audiences in Google Ads
• Supportive tips to help you save time (Eg. Automating control actions with rules)