How to get search traffic when nobody searches for your product

I currently lead growth at Panoply (a cloud data warehouse startup) and I followed a winding path to get here. I found my way into digital when I started writing a blog while playing baseball in Europe after college. After that, I dove headfirst into anything I could learn/teach myself about web technologies, code, and UX. I’ve had a broad range of experiences from hands-on management of digital campaigns to corporate consulting and I’ve found I’m happiest making charts go up and to the right in rapidly changing startup environments.